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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis" : 26 Documents clear
Pengaruh Struktur Modal, Profitabilitas, Growth Dan Kepemilikan Manajerial Terhadap Nilai Perusahaan Consumer Non-Cyclical Yang Terdaftar Pada Bursa Efek Indonesia Tahun 2018-2019 Natalia Palentina Purba; Diana Hasyim
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3057

Abstract

Tujuan penelitian ini adalah untuh mengetahui bagaimana pengaruh struktur modal, profitabilitas dan growth terhadap nilai perusahaan dan kemampuan kemelikan manajerial sebagai variabel pemoderasi pada perusahaan consumer non cyclicals. Pengambilan sampel diambil menggunakan metode purposive sampling, terdapat 28 perusahaan yang dijadikan sampel pada penelitian ini. Teknik analisis yang digunakan pada penelitian ini adalah teknik analisis data panel dan MRA dengan menggunakan software eviews12. Hasil penelitian menunjukkan bahwa Struktur Modal secara parsial tidak berpengaruh dan signifikan terhadap nilai perusahaan, Profitabilitas secara parsial berpengaruh dan signifikan terhadap nilai perusahaan, Growth secara parsial berpengaruh dan signifikan terhadap nilai perusahaan, Kepemilikan manajerial mampu memoderasi struktur modal dan profitabilitas terhadap nilai perusahaan, dan kepemilikan manajerial tidak mampu memoderasi growth terhadap nilai perusahaan. Koefisien determinasi yang disesuaikan Nilai adjusted R Square sebesar 0,117940 atau 11,7940%. Nilai koefisien determinasi tersebut menunjukkan bahwa variabel independen yang terdiri dari Struktur modal, Profitabilitas dan Growth mampu menjelaskan variabel Dependen (PBV) sebesar 11,7940%, sedangkan sisanya 88,206% dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini.
Pengaruh Bauran Pemasaran (Marketing Mix 4P) Terhadap Keputusan Pembelian Di Cafe Pare Bercerita Muhammad Machrizan Nabil
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3061

Abstract

This research aims to determine the influence of price, place, product and promotion variables on purchasing decisions at Cafe Pare Bercerita. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the t test for the price variable (X1) have a partially significant effect on purchasing decisions. Place (X2) has a partially significant effect on Purchase Decisions. Product (X3) has a partially significant effect on purchasing decisions. Promotion (X4) has a partially significant effect on purchasing decisions. The results of the F test can be concluded that price, place, product and promotion have a simultaneous and significant effect on purchasing decisions at Cafe Pare Bercerita.
Analisis Motivasi dalam Meningkatkan Produktivitas Kerja Karyawan di CV. Sumber Jaya Springs Arsa Reynal Dimas Suyanto; Ari Susanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3063

Abstract

This study aims to analyze the impact of motivation on employee productivity at CV. Sumber Jaya Springs. The research method used is descriptive qualitative with a case study approach. Data were collected through in-depth interviews, participatory observation, and document studies. The results show that both external and internal motivation have a significant impact on employee productivity. Financial incentives such as bonuses and allowances, as well as recognition and appreciation from management, are proven effective in increasing employee motivation. Additionally, supportive leadership styles and conducive work environments also play important roles in enhancing work productivity. This study provides new insights and practical recommendations for companies in their efforts to improve employee productivity through effective motivation management.
Strategi Pengembangan Sektor Industri Kreatif Dalam Mendorong Pertumbuhan Ekonomi Nasional Agus Wahyudi; Gresceilla Septiarini Anwar; Octavia Nuril Kamila; Danisa Rada Silviana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3064

Abstract

The creative industry sector has become one of the important contributors to national economic growth in many countries. This research aims to explore development strategies for the creative industry sector in Indonesia in order to encourage national economic growth. Using qualitative methods of literature study, this research analyzes various secondary data sources, including government reports, scientific journals, and publications related to the creative industry. The research findings reveal the great potential that Indonesia has in the creative industry sector, such as rich culture and diversity of creative resources. However, there are challenges that must be faced, such as the lack of supporting infrastructure, access to capital, and protection of intellectual property rights. This research proposes a development strategy that includes identification of leading subsectors, increasing competitiveness and innovation, as well as targeted government policies and support. By implementing this strategy, Indonesia can take advantage of the creative industries sector as a driver of sustainable economic growth and increase competitiveness in the global market.
Optimalisasi Standart Operasional Prosedur (SOP) Alur Retur Produk Guna Meningkatkan Efisiensi Operasional pada PT Aaron Innovation Amalia Putri Febrianti; Sugeng Purwanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3065

Abstract

PT Aaron Innovation is a company that focuses on marketing yummys mother and child products, such as breast milk, maternity food, and baby skincare. With the wider reach of consumers through the TikTok platform, the company faces the challenge of increasing product return rates. This study aims to optimize the product return process at PT Aaron Innovation by identifying and implementing strategies that can increase operational efficiency, reduce costs, speed up and improve the accuracy of return handling, and increase customer satisfaction. This study uses a descriptive qualitative approach with a survey method, collecting data through direct observation and interviews with sources. The results showed that the current returns system is not optimal, with ineffective SOPs and a lack of special areas for returns handling, causing delays and irregularities in handling returned products.
Pengaruh Pengalaman Konsumen dan Reputasi Perusahaan Terhadap Kepuasan Konsumen dan Loyalitas Konsumen Sholekhatun Nisa; Lia Amalia; Nina Nurhasanah; Elistia Elistia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3102

Abstract

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.

Page 3 of 3 | Total Record : 26

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