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Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Published by Politeknik Pariwisata Makassar
ISSN : 26561336     EISSN : 26561301     DOI : https://doi.org/10.33649/pusaka
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event. ISSN: 2656-1336 (Print) | ISSN: 2656-1301 (Online) is an international open access and peer-reviewed journal, published by Politeknik Pariwisata Makassar, Indonesia. It is published two times a year in February-July and August-January. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a journal publishes original research, review, and short communication (written by researchers, academicians, professional, and practitioners from all over the world) which utilizes research results, theoretical studies, theoretical applications, conceptual ideas, and book reviews relevant to the Tourism Discipline. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event has been granted SINTA 2 Accreditation based on Decision of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4, No 2 August (2022)" : 12 Documents clear
Micro, Small and Medium Enterprises (MSME) Development in Topejawa Beach Tourist Destinations, Takalar Regency Post Covid 19 Daniel Adolf Ohyver; Agus Syam; Muhammad Jufri; Muhammad Alfa Sikar
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.184

Abstract

The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in addition to requiring strategies that can affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency, is a marketing strategy. Based on the background description above, the researcher is interested in conducting research and compiling a thesis, with the title "Analysis of MSME Development in Topejawa Beach Tourist Destinations, Takalar Regency After Covid-19, the problem was formulated in this study, namely Whether Marketing Strategies Affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in recovering from the Covid-19 Pandemic. Benefits This research is theoretically and beneficially. The population in the number of 63 MSMEs. The sampling method is Purposive sampling samples taken by 63 people for the development of MSMEs at the Topejawa Beach Tourism location, Takalar Regency. something that the questionnaire would measure. Data analysis techniques debgab Conduct validity tests and significance tests of a variable are said to be reliable if they have a Cronbach Alpha > 0.60. In this study, using multiple linear regression analysis using the Statistical Program for Social Science (SPSS) Application Program for windows. This can be seen based on the regression results that have been obtained by researchers, namely T count 13,383 > T table 2,684 with a significance level of 0.002 which means it is smaller than 0.05. Marketing strategy with a Sig rate value of 0.002 < 0.05
Strategies and Models for Development of Hot Water Tourism Objects in Tombasian Village Under Kawangkoan Barat District, Minahasa Regency Telly H.I Kondoj; Vesti L.Sambeka
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.170

Abstract

Tourism development is sought to be developed in the context of economic improvement, sustainable development and technological development. Geographically, each region has different characteristics with their own uniqueness and advantages. Natural resources that are owned with all its contents, land in all its forms and the sea with all its contents. This potential can be utilized optimally through tourism. Natural resources owned with all their contents and existing potential will be utilized for development purposes. That potential can be an asset through the tourism sector. One of the attractions that attracts the attention of both domestic and foreign tourists is the hot springs in Tombasian Bawah Village. Tombasian Bawah Village is one of the villages in Kawangkoan Barat District, Minahasa Regency, where in general the people work as farmers and craftsmen on stilt houses. Furthermore, the data that has been collected is analyzed by descriptive analysis using the SWOT analysis method and breaking it down internally and externally. The stages of the research were field observations by collecting data at the physical location, conducting interviews with the government of tourist attraction locations with village programs and district governments related to the development of tourism objects, specifically hot water in the village of Tombasian Bawah and visitors to obtain data. The results of the study show that the Hot Spring Tourism Object Development Strategy is adequate which can be applied by developing tourism on holidays and other holidays. And the model is community based. The development of this hot spring tourism object can be done by diversifying tourism objects and modifying the system so that tourists can travel easily and pleasantly. The results of this research are the proceding/Sentrinov output targets and reports.

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