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Kelayakan Operasional Hotel Nonbintang di Sulawesi Selatan Daniel Adolf Ohyver; Nursjam Nursjam; Kurnia Yusniar Rahman
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 1: Februari – Juli 2020
Publisher : Politeknik Pariwisata Makassar

This research aims to know the condition of non-star hotels in relation to product, service and management aspects. In addition, this research was also carried out with the intention of evaluating the feasibility of operating non-star hotels in South Sulawesi. This type of research is applied research with a qualitative approach. Information is obtained through observation using check lists, interviews, and documentation in the form of assessment guidelines. Determination of informants was taken in 10 regions with a total of 56 hotels, each hotel has one informant, plus 10 informants from the Regional Tourism Office, so the number of informants became 66 people. The analysis technique used is descriptive analysis. The results showed that, of the 56 non-starred hotels studied there were 23 that were less feasible, 19 were feasible and 14 were very feasible.

Pengembangan Usaha Mikro Kecil Menengah (UMKM) di Destinasi Wisata Pantai Topejawa Kabupaten Takalar Pasca Covid 19 Daniel Adolf Ohyver; Agus Syam; Muhammad Jufri; Muhammad Alfa Sikar
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in addition to requiring strategies that can affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency, is a marketing strategy. Based on the background description above, the researcher is interested in conducting research and compiling a thesis, with the title "Analysis of MSME Development in Topejawa Beach Tourist Destinations, Takalar Regency After Covid-19, the problem was formulated in this study, namely Whether Marketing Strategies Affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in recovering from the Covid-19 Pandemic. Benefits This research is theoretically and beneficially. The population in the number of 63 MSMEs. The sampling method is Purposive sampling samples taken by 63 people for the development of MSMEs at the Topejawa Beach Tourism location, Takalar Regency. something that the questionnaire would measure. Data analysis techniques debgab Conduct validity tests and significance tests of a variable are said to be reliable if they have a Cronbach Alpha > 0.60. In this study, using multiple linear regression analysis using the Statistical Program for Social Science (SPSS) Application Program for windows. This can be seen based on the regression results that have been obtained by researchers, namely T count 13,383 > T table 2,684 with a significance level of 0.002 which means it is smaller than 0.05. Marketing strategy with a Sig rate value of 0.002 < 0.05

Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Daniel Adolf Ohyver; Hamsu Hanafi; Ali Muhtasom
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.

Kelayakan Operasional Hotel Nonbintang di Sulawesi Selatan Daniel Adolf Ohyver; Nursjam; Kurnia Yusniar Rahman
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.38

This research aims to know the condition of non-star hotels in relation to product, service and management aspects. In addition, this research was also carried out with the intention of evaluating the feasibility of operating non-star hotels in South Sulawesi. This type of research is applied research with a qualitative approach. Information is obtained through observation using check lists, interviews, and documentation in the form of assessment guidelines. Determination of informants was taken in 10 regions with a total of 56 hotels, each hotel has one informant, plus 10 informants from the Regional Tourism Office, so the number of informants became 66 people. The analysis technique used is descriptive analysis. The results showed that, of the 56 non-starred hotels studied there were 23 that were less feasible, 19 were feasible and 14 were very feasible.

Micro, Small and Medium Enterprises (MSME) Development in Topejawa Beach Tourist Destinations, Takalar Regency Post Covid 19 Daniel Adolf Ohyver; Agus Syam; Muhammad Jufri; Muhammad Alfa Sikar
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.184

The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in addition to requiring strategies that can affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency, is a marketing strategy. Based on the background description above, the researcher is interested in conducting research and compiling a thesis, with the title "Analysis of MSME Development in Topejawa Beach Tourist Destinations, Takalar Regency After Covid-19, the problem was formulated in this study, namely Whether Marketing Strategies Affect the Development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in recovering from the Covid-19 Pandemic. Benefits This research is theoretically and beneficially. The population in the number of 63 MSMEs. The sampling method is Purposive sampling samples taken by 63 people for the development of MSMEs at the Topejawa Beach Tourism location, Takalar Regency. something that the questionnaire would measure. Data analysis techniques debgab Conduct validity tests and significance tests of a variable are said to be reliable if they have a Cronbach Alpha > 0.60. In this study, using multiple linear regression analysis using the Statistical Program for Social Science (SPSS) Application Program for windows. This can be seen based on the regression results that have been obtained by researchers, namely T count 13,383 > T table 2,684 with a significance level of 0.002 which means it is smaller than 0.05. Marketing strategy with a Sig rate value of 0.002 < 0.05

Optimizing Fragrance Longevity: Integrating Advanced Formulation and Environmental Control Strategies for Enhanced Performance and Consumer Satisfaction Mifta Nurfitria; Andi Ade Zulkifli; Daniel Adolf Ohyver; Ahmad AB; Sudarmi Sudarmi; Ernawati AB
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.92203

Industri perhotelan semakin menyadari pentingnya layanan tambahan, seperti binatu dan tata graha, dalam meningkatkan kepuasan tamu secara keseluruhan dan bisnis yang berkelanjutan. Studi ini membahas kebutuhan layanan binatu yang efektif dan berkelanjutan di hotel dengan mengevaluasi kinerja pengharum berbasis mikrokapsul alami dibandingkan dengan alternatif berbasis bahan kimia tradisional. Penelitian ini menggunakan kombinasi data primer dari uji coba eksperimental yang dilakukan di Laboratorium Laundry Poltekpar Makassar dan data sekunder dari literatur yang ada. Temuan utama mengungkapkan bahwa parfum berbasis metanol, yang menggunakan fiksatif, umumnya memberikan retensi wewangian yang lebih unggul dibandingkan dengan parfum mikrokapsul berbasis air, yang menunjukkan lebih banyak variabilitas dalam kinerja. Terlepas dari manfaat lingkungan dari parfum berbasis mikrokapsul, parfum ini terbukti memberikan hasil yang kurang konsisten dalam hal daya tahan aroma. Studi ini menyimpulkan bahwa meskipun wewangian mikrokapsul alami menawarkan alternatif yang ramah lingkungan, formulasi berbasis metanol saat ini lebih efektif dalam menjaga kualitas wewangian dari waktu ke waktu. Rekomendasi untuk penelitian di masa depan termasuk memperluas ukuran sampel dan mengeksplorasi formulasi dan konsentrasi yang berbeda untuk mengoptimalkan efektivitas dan keberlanjutan produk binatu di sektor perhotelan. Pendekatan komprehensif ini bertujuan untuk meningkatkan pengalaman tamu secara keseluruhan sekaligus mengatasi masalah lingkungan perhotelan sebagai industri.

Leveraging Instagram for Tourism Growth: A Case Study of Suaraka Tinambung Camping Ground Ikhlasul Amal; Renold Renold; Daniel Adolf Ohyver; Ahmad AB; Andi Ade Zulkifli
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.91471

Penelitian ini mengkaji efektivitas pemasaran digital melalui Instagram untuk meningkatkan visibilitas dan jumlah pengunjung Camping Ground Suaraka Tinambung di Desa Wisata Bissoloro, Kabupaten Gowa. Tujuan penelitian untuk mengetahui bagaimana Instagram dapat digunakan sebagai alat pemasaran yang efektif untuk meningkatkan daya tarik destinasi wisata. Metodologi yang digunakan adalah pendekatan kualitatif dengan teknik wawancara dan dokumentasi untuk mengumpulkan data dari pelaku pariwisata dan konten Instagram. Hasil penelitian menunjukkan bahwa penggunaan Instagram sejak 2019 telah signifikan meningkatkan visibilitas dan keterlibatan pengunjung dengan akun Suaraka Tinambung, berkontribusi pada pertumbuhan jumlah pengikut dan respons positif terhadap konten yang diposting. Kesimpulan dari studi ini adalah bahwa strategi pemasaran digital melalui Instagram efektif dalam memperluas jangkauan pasar dan meningkatkan keterlibatan pengunjung, meskipun Suaraka Tinambung perlu mengatasi kelemahan terkait sumber daya manusia dan aksesibilitas untuk memastikan pertumbuhan yang berkelanjutan.

Natural Potential and Local Resources of Tourism Villages in Extreme Poverty Alleviation Daniel Adolf Ohyver; Risman Jaya; Sudarmi; Ismail; Alisyahbana, Andi Naila Quin Azisah
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4409

This study aims to explore the natural and local resources that can be utilized as economic assets to alleviate extreme poverty in Kolaka Regency. A qualitative research approach was employed, gathering data through interviews with beach managers, field observations, and documentation. The findings indicate that the area's natural beauty, marine resources, and rich cultural traditions play a critical role in attracting tourists and serving as sustainable economic drivers. These resources not only enhance tourism but also provide opportunities for local communities to develop businesses and improve livelihoods. However, to ensure the continued success of tourism as a poverty alleviation tool, environmental preservation and cultural conservation must be prioritized. This includes implementing eco-friendly tourism practices that protect the natural environment while promoting local traditions. Additionally, collaboration between local communities, the government, and stakeholders is essential to create inclusive and long-term benefits. This research is expected to contribute to formulating effective tourism development strategies that can alleviate extreme poverty and improve the well-being of the local population.

Pemberdayaan Masyarakat Desa Wisata Melalui Pelatihan Pengelolaan Homestay dan Kebersihan Risman Jaya; Daniel Adolf Ohyver; Ali Muhtasom; Ahmad AB
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 1 (2024): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i1.111

Pelaksanaan kegiatan pengabdian masyarakat di Desa Wisata Andalan Lembanna bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam mengelola homestay, menjaga kebersihan destinasi wisata, dan mengembangkan potensi ekonomi lokal. Kegiatan ini melibatkan persiapan yang matang, observasi lapangan, dan pelaksanaan yang melibatkan ceramah, diskusi, serta praktik langsung di homestay. Materi pelatihan mencakup pengelolaan homestay, pelayanan tamu, praktik kebersihan, pengolahan sampah, dan pemasaran homestay secara digital. Evaluasi proses pelatihan menunjukkan bahwa materi pelatihan dinilai relevan, metode pelatihan efektif, dan partisipasi peserta baik. Kesimpulannya, kegiatan tersebut dianggap berhasil dan diharapkan dapat mendukung pengembangan pariwisata berkelanjutan dan pemberdayaan masyarakat lokal di desa wisata lainnya

The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages Ohyver, Daniel Adolf; Azinuddin, Muaz; Mat Son, Ahmad Puad
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.165-176

Tourism villages in Indonesia leverage Community-Based Tourism (CBT) to foster rural development, with homestays serving as a key economic driver. However, limited digital resources hinder effective marketing in remote areas. This study explores the role of Tourism Awareness Community Groups (POKDARWIS) in enhancing homestay digital marketing in Barania and Campaga villages, South Sulawesi. Using a qualitative case study approach, data were gathered through in-depth interviews with POKDARWIS members, homestay managers, and tourists, supplemented by observations and document analysis. Thematic analysis revealed POKDARWIS’s multifaceted contributions, including booking coordination, digital content creation, capacity-building training, and collaboration with local stakeholders. Social media and village websites improved homestay visibility and tourist arrivals. However, challenges such as low digital literacy, resource constraints, and funding gaps persist. The findings underscore POKDARWIS’s dual role as both a marketing facilitator and a community empowerment agent, advancing sustainable tourism. The study recommends stronger government support, targeted training, and partnerships to optimize digital marketing outcomes. By demonstrating how grassroots organizations harness digital tools, this research enriches CBT literature and offers practical insights for inclusive rural tourism development.

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