cover
Contact Name
Daud Yusuf
Contact Email
lamahu@ung.ac.id
Phone
+6282298362990
Journal Mail Official
lamahu@ung.ac.id
Editorial Address
Jl. Prof. Dr. Ing. B. J. Habibie, Moutong, Tilongkabila, Kabupaten Bone Bolango 96119, Gorontalo, Indonesia.
Location
Kota gorontalo,
Gorontalo
INDONESIA
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi
ISSN : 28286839     EISSN : 28286677     DOI : https://doi.org/10.34312/lamahu
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi (Lamahu, P-ISSN: 2828-6839, E-ISSN: 2828-6677) is a peer-reviewed journal published by Department of Earth Science and Technology, Universitas Negeri Gorontalo. Lamahu provides open access to the principle that research published in this journal is freely available to the public to support the exchange of knowledge globally. Lamahu published two-issue articles per year namely February and August. Lamahu provides a place for academics, researchers, and practitioners to publish scientific articles. Each text sent to Lamahu editor is reviewed by peer review. Starting from Vol. 1 No. 1 (February 2022), all manuscripts sent to the Lamahu editor are accepted in Bahasa Indonesia or English. The scope of the articles listed in this journal relates to various topics, including education for Sustainable Development, Community Services, People, Local Food Security, Nutrition and Public Health, Training, Marketing, Appropriate Technology, Design, Community Empowerment, Social Access, Student Community Services, Border Region, Less Developed Region. This journal is available in print and online and highly respects the ethics of publication and avoids all types of plagiarism. Lamahu has been identified in crossref with a DOI number: 10.34312
Arjuna Subject : Umum - Umum
Articles 21 Documents
Search results for , issue "Vol 4, No 2: August 2025" : 21 Documents clear
Penguatan Manajemen Industri Berbasis Potensi Lokal untuk Pemberdayaan Ekonomi Masyarakat di Desa Bukit Hijau, Kecamatan Bulawa Uloli, Hendra; Larosa, Esta; Pramudibyo, Sugeng; Rahmandan, Hafid
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 4, No 2: August 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v4i2.33453

Abstract

The development of local potential–based economies in rural areas continues to face various challenges, particularly in business management and the utilization of digital marketing by MSME actors. This condition is also experienced by the community of Bukit Hijau Village, Bulawa District, which possesses potential marine-based processed products that have not yet been optimally managed. This community service program aims to strengthen the capacity of local entrepreneurs in business management and digital marketing to enhance product competitiveness and expand market reach. The implementation method included partner needs identification through observation and interviews, business management training covering simple financial recording, production planning, and resource management, as well as digital marketing training through the use of social media and online marketplaces. These activities were supported by continuous monitoring and mentoring to ensure practical application of the materials. The results indicate an improvement in participants’ ability to manage business administration, enhancement in promotional content quality, and an increase in market reach and digital-based sales transactions. This community service program has a positive impact on strengthening business management practices and fostering sustainable economic empowerment for the Bukit Hijau Village community.

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