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Bambang Sukma Wijaya
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Program Studi Ilmu Komunikasi, Universitas Bakrie Jl. HR Rasuna Said Kav. C-22, Kuningan, Jakarta 12920
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I-Pop: International Journal of Indonesian Popular Culture and Communication
Published by Universitas Bakrie
ISSN : 27150925     EISSN : 2745469X     DOI : https://doi.org/10.36782/i-pop
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
I-Pop: International Journal of Indonesian Popular Culture and Communication, published by Program Studi Ilmu Komunikasi Universitas Bakrie, is an interdisciplinary journal of popular culture and communication in (the context of) Indonesia, about Indonesia (or related to Indonesia), and the pop work created by or involves Indonesians. Published biannually, the I-Pop Journal follows a rigorous double-blind review process in which reviewers and authors do not know each other, to ensure the objectivity of the assessment.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 27 Documents
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Spectatorship Ethnography Bambang Sukma Wijaya
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 1 No. 2 (2020): I-POP Vol 1 No 2 (July-December 2020)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/i-pop.v1i2.111

Abstract

This article explores spectatorship as a phenomenon within communication, branding, and media/cultural studies through a participant ethnographic approach applied to communal viewing (nobar) activities. Departing from the premise that watching is not merely a passive act of reception, this study integrates three conceptual frameworks (audience desire and pleasure, memory spectacles, and the unconscious dream) to understand how spectators merge with and engage affectively with media texts and narratives. Through participant observation during communal viewing moments, the researcher examines viewers' behaviors, feelings, and thoughts as they encounter specific media content, capturing engagement dynamics that are simultaneously cognitive, emotional, and unconscious. A psychoanalytic lens is employed to read how viewing reflects viewers' latent desires and personal fantasies. At the same time, the concept of memory spectacles traces how the viewing experience triggers the resurfacing of personal and collective memories that are performed and displayed within the social interactions of communal viewing. Viewing pleasure is understood as arising from the release of desire that occurs when the boundary between the viewer's self and the media text dissolves, producing an immersive experience that transcends mere information consumption. This ethnographic approach is considered particularly suited to delving into the attitudes and experiences of audiences, consumers, participants, and publics toward viewing materials with specific content and narratives, including how such engagement carries over into and persists within their everyday lives. This article contributes to communication and branding studies by offering an analytical model that integrates the affective, psychological, and sociocultural dimensions of spectatorship, while affirming the importance of participant ethnography as an instrument for uncovering layers of meaning that surveys or textual analysis alone cannot capture. Its implications are relevant for media practitioners, brand marketers, and popular culture researchers seeking to understand audiences' emotional attachment to what they watch.
Representation of Women in the Wedding Industry Media: A Critical Discourse Analysis of the Bridestory's Instagram Narratives Vir Risky Kustiani
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 3 No. 1 (2022): I-POP Vol 3 No 1 (January-June 2022)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

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Abstract

Women are the main object in the institution of marriage. For the wedding industry, narratives about women are commodified into a product that has a high exchange value in this industry. This article discusses how the wedding industry uses the media to represent women and play a role in spreading the pleasure that is considered "most" for women, namely marriage. The wedding industry propagates the image of glorifying the ideal bride. Sara Mills' critical discourse analysis model is for interpreting messages conveyed by wedding industry professionals through social media. Data was collected from professional Instagram narratives related to the wedding industry. The findings show how the constructs are built to determine the position of the subject-object and readers regarding the wedding industry. The constructed image of the ideal marriage occupies the subject position. It defines women in the object position to achieve feminine marriage ideals in the name of self-empowerment by celebrating various choices. The reader's position is marked by perceiving the marriage experience from the representation of women presented by the media. In the end, these positions give the highest social status to married women and provide the legitimacy that women need to marry but still feel like active agents in their lives. This hegemony ultimately strengthens the progress of the marriage industry.
The Fear of Me: Representation and Reflection of Quarter Life Crisis in the Song 'Takut' by Idgitaf Nadina Ramadhany; Fitri Argarini
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 3 No. 1 (2022): I-POP Vol 3 No 1 (January-June 2022)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

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Abstract

The quarter-life crisis is an issue that is being discussed because it relates to the anxiety and worries of someone aged 18-29. One song that raises the issue of the quarter-life crisis is "Takut" (Fear) by Idgitaf. The song reflects the form of worry when entering your 20s. This study aims to determine the representation of the quarter-life crisis in the lyrics of the song "Takut" by Idgitaf. The research method used in this research is the semiotic analysis method of Roland Barthes, and the data collection techniques used are textual observation and document search. The results indicate that the song "Takut" represents the quarter-life crisis which is indicated by the phases and factors that cause the quarter-life crisis. Based on the findings, the song "Takut" has meaning of anxiety. It is when entering adulthood can subside if a person knows how to deal with things that cause instability, such as self-discovery, lifestyle changes, to pressure from the surrounding environment.
Religious Pop: Zakir Naik and the Ideological Contestation Livo Februsa
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 4 No. 1 (2023): I-POP Vol 4 No 1 (January-June 2023)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

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Abstract

Zakir Naik is a digital preacher. He is famous, along with the popularity of social media platforms that facilitate da'wah recordings and controversial events, including religious communications. Zakir Naik's communication became controversial because the material related to comparing religions, especially Islam and Christianity. This article focuses on the controversial discourse of Zakir Naik's da'wah by exploring the textual corpus of artifacts of audiovisual recordings on social media, especially Youtube, online media reports, and public comments represented by netizens on Youtube accounts regarding Zakir Naik. The findings show ideological contestation in media, public, and account framing, which is reflected in the various issues and views surrounding Zakir Naik's da'wah. This study is the first to dissect ideologies related to digital da'wah discourse, especially in Indonesia, a country with the world's largest and most plural Muslim population.
'Berdendang Bergoyang' Effects: Euphoria, Festival Culture, and Event Management Crisis Meliani Nurul Safitri
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 2 No. 1 (2021): I-POP Vol 2 No 1 (January-June 2021)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/i-pop.v2i1.195

Abstract

One sector that has experienced the most decisive impact from the Covid-19 pandemic is organizing events because it involves masses and crowds. Therefore, organizing events attracted attention after the pandemic, including the Dendang Bergoyang Festival held at the Senayan Stadium, Jakarta, in 2022 for three consecutive days. Unfortunately, this event got out of control, causing chaos, and was disbanded by the police. This article analyzes the case of holding the Dendang Bergoyang Festival from the festival culture and event management crisis perspective. Event organizers should have been able to anticipate chaos as a form of community euphoria after being imprisoned by regulations during a pandemic. Understanding festival culture can increase anticipation and prevent crises.
Promoting "KKN di Desa Ponari" to Millennials: A Film Marketing Public Relations Approach Khairun Alfi Syahri
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 3 No. 2 (2022): I-POP Vol 3 No 2 (July-December 2022)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

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Abstract

The popularity of KKN di desa Penari film is inseparable from a directed and integrated marketing communication strategy. This article describes the marketing public relations strategy carried out by MD Entertainment as a producer in promoting the KKN di Desa Penari film. MD Entertainment uses various communication channels and public outreach by leveraging the power of digital storytelling through social media. Myths and rumors are propagated through digital conversations, thereby raising public awareness and curiosity. This study can be an insightful reference for the film industry and future researchers who want to understand more about the strategy behind this one of the highest-grossing films in Indonesia.
The Politics of Manliness: How MS Glow Constructs a New Standard of Beautiful Man via YouTube Narrative ‘Marshel Widianto and Babe Cabita’ Hendra Agustian; Atiek Puji Lestari; Annisa Laila Alvi Syahri; Andyka Pratiwi; Elsa Maghfira; Sepia Alfira Purnama Putri
I-Pop: International Journal of Indonesian Popular Culture and Communication Vol. 3 No. 1 (2022): I-POP Vol 3 No 1 (January-June 2022)
Publisher : Program Studi Ilmu Komunikasi Universitas Bakrie

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Abstract

This study analyzes the MS Glow for Men advertisement in a YouTube video presenting Marshel Widianto and Babe Cabita, using an instrumental approach of the Branded Content Analysis (BCA) method. The advertisement promotes a different representation of masculinity, featuring men with positive personalities and standard bodies, contrasting with the standard image of athletic men in male grooming product advertisements. This approach highlights how influencers influence audiences through various textual, technical, and kinesthetic modes. The research results indicate that the advertisement successfully alters the audience's perception of masculinity, illustrating that masculinity is not only related to physical attributes but also to personality and character. The positive response from the social media audience signifies the advertisement's success in representing diverse concepts of masculinity. This study contributes theoretically by demonstrating the effectiveness of the instrumental approach in analyzing representations of masculinity. Practically, advertisements of this nature provide opportunities to promote a more inclusive and diverse concept of masculinity in the marketing domain.

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