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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "1049 - 1056" : 1 Documents clear
Analisis Resepsi Lagu sebagai Media Kritik Sosial M Revaldi Alamsyah; Erik Setiawan
Bandung Conference Series: Communication Management 1049 - 1056
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.25936

Abstract

This study examines how residents of Dago Elos, Bandung, interpret the song Tuhan di Reruntuhan Kota by Dongker as a medium of social criticism amid an agrarian conflict caused by a land dispute based on the colonial-era Eigendom Verponding title. This study employed a descriptive qualitative approach using reception analysis. Data were collected through in-depth interviews with six purposively selected key informants from the Dago Elos community and one supporting informant from the Legal Aid Institute (LBH) of Parahyangan University. The data were analyzed using the Miles and Huberman interactive model, combined with Stuart Hall's reception analysis framework through three reading positions: dominant-hegemonic reading, negotiated reading, and oppositional reading. The findings reveal that four informants occupied the dominant-hegemonic reading position, fully accepting the song's message in accordance with their lived experiences of the land conflict. Two informants were positioned within the negotiated reading category, accepting the song's central message while adapting their interpretations to its metaphorical lyrics and aggressive musical style. The most significant finding is that one informant's decision to remain childfree emerged as a psychological consequence of the agrarian conflict, demonstrating that the impact of land disputes extends beyond physical space to influence deeply personal life decisions. No oppositional reading was identified, as all informants were directly affected by the issues represented in the song. Future research is recommended to include external audiences in order to explore the potential emergence of oppositional reading.   Penelitian ini mengkaji cara warga Dago Elos, Bandung, memaknai lagu "Tuhan di Reruntuhan Kota" karya Dongker sebagai media kritik sosial di tengah konflik agraria yang disebabkan sengketa lahan berbasis dokumen Eigendom Verponding warisan kolonial. Pendekatan kualitatif deskriptif dengan metode analisis resepsi digunakan dalam penelitian ini. Data dikumpulkan melalui wawancara mendalam terhadap enam informan utama warga Dago Elos yang dipilih secara purposive dan satu informan pendukung dari LBH Universitas Parahyangan, kemudian dianalisis menggunakan model Miles dan Huberman yang dikombinasikan dengan prosedur analisis resepsi Stuart Hall melalui tiga posisi pembacaan: dominant-hegemonic reading, negotiated reading, dan oppositional reading. Hasil menunjukkan empat informan berada pada posisi dominant-hegemonic reading, menerima pesan lagu secara penuh sesuai pengalaman konflik yang mereka jalani. Dua informan menempati posisi negotiated reading, menerima pesan utama namun menyesuaikan pemaknaan terhadap gaya lirik metaforis dan karakter musik yang keras. Temuan paling signifikan adalah keputusan childfree seorang informan sebagai dampak psikologis konflik agraria, yang membuktikan bahwa dampak konflik tidak hanya pada ruang fisik tetapi juga merambah keputusan yang bersifat sangat privat. Posisi oppositional reading tidak ditemukan karena seluruh informan terdampak langsung oleh isu dalam lagu. Penelitian selanjutnya disarankan melibatkan audiens eksternal untuk mengeksplorasi kemungkinan munculnya posisi oppositional reading.

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