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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "379 - 390" : 1 Documents clear
Adaptasi Sosial Mahasiswa Perantau di Lingkungan Kampus Moch. Nabil Akbar R; Mohamad Subur Drajat
Bandung Conference Series: Communication Management 379 - 390
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24056

Abstract

Higher-education mobility brings migrant students into campus environments that differ socially and culturally from their places of origin. This study aims to understand the motives and values underlying adaptation, the lived experience of adaptation, and the meaning of the social transition from newcomer to friend. The study used a qualitative method with Alfred Schutz's phenomenological approach. Data were collected through semi-structured in-depth interviews and documentation. The informants comprised three migrant students in the International Relations Program at Pasundan University, one local student, and one cross-cultural communication scholar. Data were analyzed through reduction, categorization, meaning interpretation, and typification. The findings consist of three groups. Adaptation motives include discomfort and inherited values as because-motives, and tranquility and relationships as in-order-to motives. Adaptation develops through alienation, barriers, adjustment, and integration. The transition into friendship is interpreted through maturity, recognition, solidarity, and openness. Social adaptation is therefore a meaning-construction process developed through cross-cultural communication, social acceptance, and repeated interaction.   Mobilitas pendidikan tinggi mempertemukan mahasiswa perantau dengan lingkungan kampus yang berbeda secara sosial dan budaya. Penelitian ini bertujuan memahami motif dan nilai yang melandasi adaptasi, pengalaman adaptasi, serta makna perubahan posisi sosial dari pendatang menjadi kawan. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz. Data dikumpulkan melalui wawancara mendalam semi-terstruktur dan dokumentasi. Informan terdiri atas tiga mahasiswa perantau Program Studi Hubungan Internasional Universitas Pasundan, satu mahasiswa lokal, dan satu akademisi komunikasi lintas budaya. Data dianalisis melalui reduksi, kategorisasi, interpretasi makna, dan penyusunan tipikasi. Hasil penelitian menunjukkan tiga kelompok temuan. Motif adaptasi mencakup ketidaknyamanan dan nilai sebagai motif sebab serta ketenangan dan relasi sebagai motif tujuan. Pengalaman adaptasi bergerak dari keterasingan, hambatan, penyesuaian, menuju integrasi. Perubahan menjadi kawan dimaknai melalui pendewasaan, pengakuan, solidaritas, dan keterbukaan. Adaptasi sosial dengan demikian merupakan konstruksi makna yang berkembang melalui komunikasi lintas budaya, penerimaan sosial, dan interaksi berulang.

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