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Pelayanan Publik pada Sektor Komunikasi Drajat, Mohamad Subur
Mediator Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-â€Pojokâ€-kan
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

For the most part of society, the quality of public service is far from hope. There were so many problems concerning public service today. One among them was the lack of government capabilities to deal with a very large area and numerous characters. For communication studies, a good public service was influenced by an excellent communication system. There are factors to be deal with: the optimum performance of Public Relations, equal distribution of communication/information, easy access for public, easy access for information, stabilized political situation, and the same pattern of thinking between government and communication manager.

Pelayanan Publik pada Sektor Komunikasi Mohamad Subur Drajat
MediaTor (Jurnal Komunikasi) Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i1.1144

For the most part of society, the quality of public service is far from hope. There were so many problems concerning public service today. One among them was the lack of government capabilities to deal with a very large area and numerous characters. For communication studies, a good public service was influenced by an excellent communication system. There are factors to be deal with: the optimum performance of Public Relations, equal distribution of communication/information, easy access for public, easy access for information, stabilized political situation, and the same pattern of thinking between government and communication manager.

Kegiatan Marketing Public Relations PT. X Bandung pada Program “Komunitas Siap Gerak” Nidiya Regika Putri; Mohamad Subur Drajat
Jurnal Riset Public Relations Volume 2, No. 1, Juli 2022, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. Currently, there are many young, beautiful and accomplished Muslim designers who make modern clothing without leaving Islamic law. The purpose of this research is to find out the management of Marketing Public Relations activities, optimization of the media used and the reasons for PT. X Bandung chose the “Ready to Move Community” Program. The theory used is, three ways strategy, new media, and the operational concept of public relations. This research was structured using a qualitative method with a case study approach. Meanwhile, the data collection technique was done by interview, observation, literature study and documentation. The results of this study found that in program management, namely determining goals, time & activities carried out, determining the target public, then collaborating with professional trainers, strategies to attract consumer interest and the results of the "Community Ready to Move" program activities. then optimizing the media used by PT. X is by using Instagram social media where Instagram has Instagram business features, feeds and stories to maximize its promotion. Meanwhile, Arktiv's reason for choosing the "Komunitas Ready Gerak" program to market Muslim clothing is to introduce healthy living, and as a form of Arktiv's social care for the community. Abstrak. Saat ini banyak desaigner muslim muda, cantik dan berprestasi yang membuat busana modern tanpa meninggalkan syariat islam. Tujuan adanya penelitian ini untuk mengetahui pengelolaan kegiatan Marketing Public Relations, optimalisasi media yang dimanfaatkan dan alasan dari PT. X Bandung memilih Program “Komunitas Siap Gerak”. Teori yang digunakan yaitu, three ways strategy, new media, dan konsep operasional public relations. Penelitian ini disusun menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan dengan wawancara, observasi, studi pustaka dan dokumentasi. Hasil dari penelitian ini ditemukan bahwa dalam pengelolaan program yaitu menentukan tujuan, waktu & kegiatan yang dilakukan, menentukan publik sasarannya, lalu bekerjasama dengan pelatih professional, strategi menarik minat konsumen dan hasil dari kegiatan program “Komunitas Siap Gerak”. lalu optimalisasi media yang dimanfaatkan PT. X yaitu dengan menggunakan media sosial Instagram dimana Instagram memiliki fitur instagram business, feeds dan story untuk memaksimalkan promosinya. Sedangkan alasan Arktiv memilih program “Komunitas Siap Gerak” untuk memasarkan busana muslim yaitu untuk memperkenalkan hidup sehat, dan sebagai bentuk kepedulian sosial dari Arktiv untuk masyarakat.

Pemanfaatan Instagram sebagai Media Komunikasi Fertig.goods dalam Memasarkan Produknya Viesca Aulia Nur; Mohamad Subur Drajat
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Abstract. The current condition is in a pandemic period, marketing activities that initially ran face-to-face such as holding open events, installing banners and distributing brochures were limited, so that marketers switched to marketing their services/goods by utilizing online media (social media). the other is through social media Instagram. Fertig.goods, one of the marketers in the retail sector, does marketing through Instagram social media through his account, namely @fertig.goods with 22,400 followers. The focus of this research is, the use of Instagram as a communication medium for Fertig.goods in marketing its products. The purpose of this study is to find out how the use of Instagram as a communication medium for Fertig.goods in marketing its products, the use of feeds, the use of advertisements, and the use of shops. This research uses a qualitative method with a case study approach. The theory used in this research is Integrated Marketing Communication (IMC) Theory. The data collection methods are in-depth interviews and observation. The results of this study indicate that Fertig.goods in uploading content pays attention to the criteria, time, content placement to the neatness of the content to be uploaded. The goal is that every content uploaded is in accordance with its use and purpose so that the information fertig.goods wants to convey to consumers is achieved. Abstrak. Kondisi saat ini sedang berada dalam masa pandemi, kegiatan pemasaran yang pada awalnya berjalan dengan cara tatap muka seperti mengadakan acara terbuka, pemasangan banner dan pembagian brosur menjadi terbatas, sehingga para pemasar beralih memasarkan jasa/barangnya dengan memanfaatkan media online (media sosial) dimana salah satunya melalui media sosial Instagram. Fertig.goods salah satu pemasar dibidang retail melakukan pemasaran melalui media sosial Instagram melalui akunnya yaitu @fertig.goods dengan jumlah followers 22.400 pengguna akun yang mengikuti. Fokus penelitian ini yaitu, Pemanfaatan Instagram sebagai media komunikasi Fertig.goods dalam memasarkan produknya. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana pemanfaatan Instagram sebagai media komunikasi Fertig.goods dalam memasarkan produknya, pemanfaatan feeds, pemanfaatan iklan, dan pemanfaatan shop. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Teori yang digunakan dalam penelitian ini yaitu Teori Integrated Marketing Communication (IMC). Adapun metode pengumpulan data yaitu wawancara secara mendalam dan observasi. Hasil penelitian ini menunjukkan bahwa Fertig.goods dalam mengunggah konten memperhatikan kriteria, waktu, penempatan konten hingga kerapihan konten yang akan diunggah. Tujuannya agar setiap konten yang diunggah sesuai dengan kegunaan dan tujuan hingga informasi yang ingin fertig.goods sampaikan pada konsumen tercapai.

Promosi Kesehatan dalam Bentuk Media Digital Campaign untuk Pencegahan Stunting Rachmiatie, Atie; Ravena, Dey; Kurniadi, Oji; Drajat, Mohamad Subur; Martian, Ferra
Jurnal Soshum Insentif Vol 6 No 2 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i2.1182

Indonesia berada di puncak bonus demografi, maka kualitas sumber daya manusia menjadi tantangan besar. Berdasarkan World Population Review Oktober 2022, mengemukakan bahwa tingkat Intelegence Quotient orang Indonesia rata-rata 78,49% dan berada di peringkat 130 dari 199 negara di dunia serta urutan terakhir dari 10 negara ASEAN. Sejak tahun 2000–2010, lebih dari 30% anak balita Indoesia mengalami tengkes. Permasalahan tersebut ditemukan di Kecamatan Mangkubumi Kota Tasikmalaya. Secara umum, yang saling berkaitan dan mempengaruhi yaitu; Kemiskinan, Kebersihan, dan Stunting. PKM ini bertujuan membangun persepsi, pemahaman dan keterampilan para pemangku kepentingan dalam mencegah stunting dan cara-cara mengantisipasinya melalui strategi komunikasi kesehatan dalam bentuk digital media campaign. Maka, dibutuhkan content sehat dan manfaat bagi para content creator dan kecerdasan informasi bagi penerimannya, untuk menangkal hoaxs/propaganda, informasi menyesatkan tentang kesehatan. Hasil PKM menunjukkan diantaranya; terdapat peningkatan pengetahuan, pemahaman dan kesadaran dari para pemangku kepentingan yang relevan tentang perlunya koordinasi yang intens untuk pencegahan stunting.

Komunikasi Intrapersonal Ustadzah dalam Menginteralisasikan Nilai-Nilai Akhlak di Pondok Pesantren Jessica Agustina; Drajat, Mohamad Subur
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.13027

Abstract. The phenomenon of ustadzah's intrapersonal communication in internalizing moral values at Darul Arqam boarding school is generally applied in daily life at the boarding school in the field of education, which provides knowledge from one generation to the next. The function of Interpersonal communication is not just the delivery of information or messages, but has an important role in teaching and being a coach in internalizing effective moral values such as manners of speaking, manners of dressing. behave according to Islamic teachings, do not skip prayers or classes, respect each other and show polite attitudes in order to know what is meaningful or not meaningful in their lives. By developing intrapersonal communication skills, both ustadzah and santri can improve the quality of themselves, both spiritually, emotionally, personal life and academically. This not only helps in the formation of good character, but also creates a productive educational environment. By learning religious knowledge, religious values are embedded in the souls of the santri. This study aims to analyze the intrapersonal communication process of the ustadzah learning process regarding moral values. The method used is a qualitative method with a phenomenological approach, namely a research approach that identifies the experiences of ustadzah in internalizing moral values in Islamic boarding schools, therefore the research questions in this study are: How is the meaning, experience, motive and awareness of Ustadzah in internalizing moral values in Islamic boarding schools. Abstrak. Fenomena komunikasi intrapersonal ustadzah dalam menginteralisasikan nilai-nilai akhlak di pondok pesantren Darul Arqam umumnya diterapkan dalam kehidupan sehari-hari di pondok pesantren dalam bidang Pendidikan, yang memberikan bekal pengetahuan dari satu generasi ke generasi berikutnya. Fungsi komunikasi Antarpersonal bukan sekadar penyampaian informasi atau pesan semata, tetapi memiliki peran penting dalam mengajarkan dan menjadi pembina dalam menginternalisasikan nilai akhlak yang efektif seperti adab berbicara, adab berpakaian. berprilaku sesuai ajaran islam, tidak bolos sholat maupun kelas, saling menghargai satu sama lain dan menunjukkan sikap sopan. Agar mengetahui yang bermakna atau tidak bermakna di kehidupanya. Dengan mengembangkan kemampuan komunikasi intrapersonal, baik ustadzah maupun santri dapat meningkatkan kualitas diri mereka, baik secara spiritual, emosional, kehidupan pribadi maupun akademis. Ini tidak hanya membantu dalam pembentukan karakter yang baik, tetapi juga menciptakan lingkungan pendidikan produktif. Dengan belajar ilmu agama nilai agama tertanam dalam jiwa para santri. Penelitian ini bertujuan untuk menganalisis proses komunikasi intrapersonal ustadzah proses belajar mengenai nilai-nilai akhlak Metode yang di gunakan yaitu metode kualitatif dengan pendekatan fenomenologi yaitu sebuah pendekataan penelitian yang mengidentifikasikan pengalaman-pengalam ustadzah dalam menginternalisasikan nilai-nilai akhlak di pondok pesantren maka dari itu pertanyan penelitian dalam penelitian ini yaitu : Bagaimanai Makna, Pengalaman, Motif dan Kesadarn Ustadzah Dalam Menginternalisasikan Nilai-Nilai Akhlak Di Pondok Pesantren.

Literasi Media Digital bagi Pemilih Pemula di Aisyiyah Boarding School Bandung: Digital Media Literacy for Beginner Voters at Aisyiyah Boarding School Bandung Mohamad Subur Drajat; Dede Lilis Chaerowati; Tia Muthiah Umar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7647

Novice voters are sometimes considered swing voters in unanimous choice decisions. Meanwhile, according to several surveys, the millennial generation is projected to have the highest proportion of voters in the 2024 elections. The proliferation of false information, sometimes referred to as fake news or hoaxes, is a significant challenge in the present digital age. Furthermore, novice voters represent the largest demographic of digital media consumers. Therefore, it is essential to provide rookie voters with sufficient knowledge and abilities to effectively discern and counteract the dissemination of false information. The objective of this PKM is to enhance the digital media literacy knowledge and abilities of novice voters at 'Aisyiyah Boarding School Bandung in preparation for the 2024 Election. During this PKM activity, participants acquired knowledge of election literacy, election political communication, and election digital media for inexperienced voters. They also developed skills to articulate their opinions about leaders and election participation, as well as the ability to critically evaluate election information as informed voters. The techniques employed encompass training, interactive dialogues, and practical application of the ABCD (Assets Based Community Development) methodology. The outcomes of PKM activities indicate a rise in participants' knowledge, as seen by the changes in scores on the pretest and posttest assessments. The average level of knowledge has shifted from moderate to high. The participant's proficiency in articulating thoughts about leaders and engaging in election participation, as well as their aptitude for becoming astute voters and their capacity to verify election material in digital media, also improved.

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