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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "467 - 476" : 1 Documents clear
Asertivitas Orang Tua Milenial sebagai Jembatan Kedekatan Generasi Alpha Najwa Rahma Fauziah; Alexandria Cempaka Harum
Bandung Conference Series: Communication Management 467 - 476
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24285

Abstract

Communication between parents and children is an important foundation for building closeness between generations. This study aims to determine the relationship between the assertive communication style of millennial parents and the closeness of relationships with alpha children in Bukit Cianjur Residence, Cibeber District, using Alberti & Emmons' Assertiveness Theory with three dimensions: expressing feelings and opinions, defending personal rights, and respecting the rights of others. The study used a quantitative method with a correlational approach; data were collected through questionnaires administered to 89 millennial parents with alpha children using a non-probability, saturated sampling technique. The results show that assertive communication style has a positive and significant relationship with the closeness of relationships with alpha children, with the dimensions of respecting the rights of others and expressing feelings and opinions contributing more strongly than defending personal rights. These findings confirm that parents' application of assertive communication is related to establishing closer relationships with alpha children.   Komunikasi antara orang tua dan anak merupakan fondasi penting dalam membangun kedekatan hubungan antargenerasi. Penelitian ini bertujuan mengetahui hubungan gaya komunikasi asertif orang tua milenial dengan kedekatan hubungan anak alpha di Bukit Cianjur Residence, Kecamatan Cibeber, menggunakan teori Asertivitas Alberti & Emmons dengan tiga dimensi: menyatakan perasaan dan pendapat, mempertahankan hak-hak pribadi, dan menghormati hak-hak orang lain. Penelitian menggunakan metode kuantitatif dengan pendekatan korelasional; data dikumpulkan melalui kuesioner terhadap 89 orang tua milenial yang memiliki anak alpha dengan teknik non-probability sampling jenuh. Hasil menunjukkan gaya komunikasi asertif berhubungan positif dan signifikan dengan kedekatan hubungan anak alpha, dengan dimensi menghormati hak-hak orang lain dan menyatakan perasaan serta pendapat berkontribusi lebih kuat dibandingkan mempertahankan hak-hak pribadi. Temuan ini menegaskan bahwa penerapan komunikasi asertif oleh orang tua berkaitan dengan terjalinnya kedekatan hubungan yang lebih erat dengan anak alpha.  

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