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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "915 - 922" : 1 Documents clear
Representasi Identitas Budaya Sunda dalam Konten Tiktok THE PANTURAS: ANALISIS SEMIOTIKA ROLAND BARTHES Fahrul Burhanuddin Tsani; Doddy Iskandar
Bandung Conference Series: Communication Management 915 - 922
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.26060

Abstract

The development of social media has created new spaces for cultural representation in digital media. TikTok has become one of the platforms that enables users to disseminate cultural values through audiovisual content. This study aims to analyze the representation of Sundanese cultural identity in The Panturas' TikTok content using Roland Barthes' semiotic analysis. The research employed a qualitative descriptive approach with Roland Barthes' semiotic method focusing on denotation, connotation, and myth. The object of the study consisted of selected TikTok content uploaded by The Panturas that contained elements of Sundanese culture. Data were collected through documentation and observation of visual, audio, and textual elements contained in the content. The findings indicate that Sundanese cultural identity is represented through the use of Sundanese language, traditional Sundanese songs, local humor, and traditional musical instruments. At the denotative level, these elements appear as cultural symbols displayed in the content. At the connotative level, they reflect values of politeness, cultural pride, and local identity. At the myth level, the content constructs the understanding that Sundanese culture is not merely a traditional heritage but remains relevant and adaptable in the digital era. The study concludes that The Panturas utilizes TikTok as a medium for representing and preserving Sundanese cultural identity among younger generations.   Perkembangan media sosial telah menciptakan ruang baru bagi representasi budaya dalam media digital. TikTok menjadi salah satu platform yang memungkinkan penyebaran nilai-nilai budaya melalui konten audiovisual. Penelitian ini bertujuan untuk menganalisis representasi identitas budaya Sunda dalam konten TikTok The Panturas menggunakan analisis semiotika Roland Barthes. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode semiotika Roland Barthes yang berfokus pada makna denotasi, konotasi, dan mitos. Objek penelitian berupa konten TikTok The Panturas yang memuat unsur-unsur budaya Sunda. Teknik pengumpulan data dilakukan melalui dokumentasi dan observasi terhadap unsur visual, audio, dan teks dalam konten. Hasil penelitian menunjukkan bahwa identitas budaya Sunda direpresentasikan melalui penggunaan bahasa Sunda, lagu daerah Sunda, humor berbasis budaya lokal, serta alat musik tradisional Sunda. Pada tingkat denotasi, unsur-unsur tersebut tampil sebagai simbol budaya yang terlihat secara langsung. Pada tingkat konotasi, unsur tersebut memaknai nilai kesopanan, kebanggaan budaya, dan identitas lokal. Sementara pada tingkat mitos, konten membangun pemahaman bahwa budaya Sunda bukan sekadar warisan tradisional, melainkan identitas yang tetap relevan dan mampu beradaptasi di era digital. Penelitian ini menyimpulkan bahwa The Panturas memanfaatkan TikTok sebagai media representasi sekaligus pelestarian identitas budaya Sunda kepada generasi muda.

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