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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "983 - 990" : 1 Documents clear
Efektivitas Komunikasi Interpersonal Fasilitator dalam Tinjauan mengenai Edukasi Literasi Keuangan Nafisa Fadiya Putri; Maya Amalia Oesman Palapah
Bandung Conference Series: Communication Management 983 - 990
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.26214

Abstract

This study discusses the effectiveness of facilitators' interpersonal communication in financial literacy education within the Industrial Visit Program (NGANTRI) organized by the Financial Services Authority (OJK) of West Java Province. The purpose of this study is to examine the effectiveness of facilitators' interpersonal communication based on the five elements of interpersonal communication proposed by Joseph A. DeVito, namely openness, empathy, supportiveness, positiveness, and equality. This study employs a quantitative approach with a descriptive method. Data collection techniques were conducted through questionnaires, interviews, observations, and documentation. The population of this study consisted of participants in the NGANTRI Program at OJK West Java, while the sampling technique used Total sampling. The results show that facilitators' interpersonal communication in the NGANTRI Program was carried out effectively. Openness was reflected through clear information delivery and two-way communication. Empathy was shown through the facilitators' ability to understand participants' needs. Supportiveness, positiveness, and equality were reflected in a comfortable, interactive, and participatory communication atmosphere during the activities. The implementation of these five elements helped participants better understand financial literacy education materials.   Penelitian ini membahas efektivitas komunikasi interpersonal fasilitator dalam edukasi literasi keuangan pada Program Kunjungan Industri (NGANTRI) Otoritas Jasa Keuangan Provinsi Jawa Barat. Penelitian ini bertujuan untuk mengetahui efektivitas komunikasi interpersonal fasilitator yang ditinjau melalui lima unsur komunikasi interpersonal menurut Joseph A. DeVito, yaitu keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness), dan kesetaraan (equality). Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui penyebaran angket, wawancara, observasi, dan dokumentasi. Populasi penelitian merupakan peserta Program NGANTRI OJK Jawa Barat dengan penentuan sampel menggunakan teknik Total sampling. Hasil penelitian menunjukkan bahwa komunikasi interpersonal fasilitator dalam Program NGANTRI OJK Jawa Barat berlangsung secara efektif. Keterbukaan terlihat melalui penyampaian informasi yang jelas dan adanya komunikasi dua arah. Empati terlihat dari kemampuan fasilitator memahami kebutuhan peserta. Sikap mendukung, sikap positif, dan kesetaraan tercermin melalui suasana komunikasi yang nyaman, interaktif, dan partisipatif selama kegiatan berlangsung. Penerapan kelima unsur komunikasi interpersonal tersebut membantu peserta memahami materi edukasi literasi keuangan dengan lebih baik.

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