Garuda - Garba Rujukan Digital

Instagram Activation as a part of University Public Relations Social Media Orchestration Maya Amalia Oesman Palapah
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6618

The dissemination of information is carried out in various ways, one of them through Instagram. An Instagram account should not only be a visual performance but also a place for interaction with the public. This research aims to identify a combination of various aspects carried out in the @universitasislambandung account so that it can become an attractive presentation to create an orchestration that is pleasing to the public. The method used in this research is qualitative research. Data collection techniques were carried out by interview, observation and literature study. The results of this research indicate the initial stages of identifying aspects of social media activation in the form of engagement mode on the @universitasislambandung Instagram account with its unique users. The uniqueness can be seen from the combination of the thematic agenda with Unisba's vision and mission which is manifested in publications and interactions in the chat column, in the form of comments and direct messages. This research also produced a number of recommendations to optimize the performance of this Instagram account as a representation of the institutions on syle and delivery mode by utilizing additional features available on Instagram.

PEMETAAN KINERJA PUBLIC RELATIONS PERGURUAN TINGGI SWASTA MELALUI MEDIA SOSIAL DI MASA PANDEMI COVID-19 Riza Hernawati; Maya Amalia Oesman Palapah; Tri Nur Aini Noviar
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9518

Public relations practitioners from private universities have a strategic role in formulating and implementing creative and innovative communication programs through the use of technology and new media, especially in the time of the Covid-19 pandemic like today. This study aims to map the performance of private-public relations practitioners in optimizing the role of social media to overcome problems that arise due to the pandemic, such as the absence of direct promotion and communication to prospective students and the decline in interest in high school/vocational equivalent graduates to continue to higher education, by using the method of qualitative case study approach. Data collection techniques are carried out through FGD, in-depth interviews, observations of Unisba-assisted private universities in Bandung, and literature review. The results of the study show that in responding to the application of communication technology during the pandemic, it is necessary to implement strategic steps, including the building of a special team, empowering the entire academic community and students as well, coordinating with related parties, and evaluating the use of social media as a means of promotion. The results of this study contribute to universities that want to design promotional activities through social media.

Strategi Marketing Public Relations X Motorcycle Muhammad Nur Ilham; Maya Amalia Oesman Palapah
Jurnal Riset Public Relations Volume 1, No. 2, Desember 2021, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. A company really needs the role of Marketing Public Relations to compete with its competitors. One of them is a business company in the field of fashion, namely CV. Bi-Ensi Fashionindo. In introducing one of its brands, namely FMC SpeedSupply, Marketing Public Relations conducted a program by participating in automotive events in the country and abroad. The event organized by FMC SpeedSupply is a national BBQ Ride event. With this event, Public Relations FMC SpeedSupply has a goal, namely to build Brand Awareness in the eyes of consumers. The purpose of this research is to find out how the strategies, barriers and evaluation of Marketing Public Relations through the “BBQ Ride” event conducted by FMC SpeedSupply in building Brand Awareness. The theory used in this study is three ways, namely pull, push, and pass. This research was structured using qualitative methods with a case study. While the data collection techniques were conducted by interview, observation, literature study and documentation. The results of this study found that in organizing the "BBQ Ride" event, there were several points that were explained, namely planning a strategy to determine goals, time of activities carried out, then determining the target public, then collaborating with several international and local brands. strategies to attract consumer interest and the results of the “BBQ Ride” event. There is a media optimization used by FMC SpeedSupply, namely FMC SpeedSupply using baligho media installed in several corners of the city of Bandung and using Instagram social media where Instagram has the Instagram business feature, feeds and stories to maximize its promotion. As for the obstacles and how FMC SpeedSupply overcomes them and the evaluation of FMC SpeedSupply in organizing this “BBQ Ride” event. Meanwhile, the reason why FMC SpeedSupply chose to hold the “BBQ Ride” event was to introduce this brand to the public and build brand awareness. Asbtrak. Suatu Perusahaan sangatlah membutuhkan peran Marketing Public Relations untuk bersaing dengan kompetitornya. Salah satunya adalah perusahaan bisnis di bidang fashion, yaitu CV. Bi-Ensi Fesyenindo. Dalam memperkenalkan salah satu brandnya yaitu FMC SpeedSupply, Marketing Public Relations melakukan program dengan mengikuti event-event otomotif yang ada didalam negeri maupun luar negeri. Event yang diselenggarakan FMC SpeedSupply adalah event nasional BBQ Ride. Dengan adanya event tersebut, Public Relations FMC SpeedSupply memiliki tujuan yaitu membangun Brand Awareness di mata konsumen. Tujuan adanya penelitian ini untuk mengetahui bagaimana strategi, hambatan dan evaluasi dari Marketing Public Relations melalui event BBQ Ride yang dilakukan oleh FMC SpeedSupply dalam membangun Brand Awareness. Teori yang digunakan dalam penelitian ini yaitu Three ways yaitu pull, push, and pass. Penelitian ini disusun menggunakan metode kualitatif dengan pendekatan studi kasus. Sedangkan teknik pengumpulan data dilakukan dengan wawancara, observasi, studi pustaka dan dokumentasi. Hasil dari penelitian ini ditemukan bahwa dalam menyelenggarakan event “BBQ Ride” tersebut ada beberapa poin yang dijelaskan yaitu merencakakan strategi menentukan tujuan, waktu & kegiatan yang dilakukan, lalu menentukan publik sasarannya, lalu bekerjasama dengan beberapa brand internasional maupun lokal, strategi menarik minat konsumen dan hasil dari event “BBQ Ride”. Terdapat optimalisasi media yang dimanfaatkan FMC SpeedSupply yaitu FMC SpeedSupply menggukan media baligho yang dipasang dibeberapa sudut kota Bandung dan menggunakan media sosial Instagram dimana Instagram memiliki fitur Instagram business, feeds dan story untuk memaksimalkan promosinya. Adapun hambatan dan bagaimana FMC SpeedSupply menanggulanginya serta Evaluasi FMC SpeedSupply dalam menyelenggarakan event “BBQ Ride” ini. Sedangkan alasan FMC SpeedSupply memilih menyelenggarakan event “BBQ Ride” untuk memperkenalkan brand ini kepada masyarakat dan membangun brand awareness.

Program "Bandung Menjawab" Protokol dan Komunikasi Pimpinan Setda Pemkot Bandung: Studi Kasus mengenai Persiapan Pembelajaran Tatap Muka Terbatas (PTMT) pada 330 Sekolah di Kota Bandung Melalui Media Online Google Meeting Bersama Wartawan Lokal dan Nasional Novia Mustika; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 2 No. 2 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Abstract. The Bandung city government plants to implement a regulation regarding Limited Face-to-Face Learning (PTMT), which is based on the Regulation of the Minister of Home Affairs No. 35, SKB 4 Ministers and Regulation of the Mayor of Bandung No. 83. This regulation raises the pros and cons among the people of Bandung City. Therefore, the operation team of Bandung Menjawab (BM) program held a discussion session with the theme of PTMT Preparation to answer public doubts. The event, attended by local and national journalists, was held by the Bandung City Education Office through a Google Meeting on Thursday, September 2, 2021, due to the high number of COVID-19 cases. This study aims to determine the process as well as the obstacles faced in conducting the discussions sessions on PTMT regulations. This study uses a qualitative method with a case study approach. Data collection methods used are interviews, observation, documentation and literature study. The results of this study indicate that: 1) The event management uses a public relations process that implements good coordination in order to create a positive image of the Bandung City Government. 2) There are technical barriers and time constraints occured before the activity starts. 3) The preparation of PTMT is socialized in the Bandung Menjawab (BM) program because this program is a superior program that is trusted by the Bandung City Regional Apparatus Organization (OPD) and journalists to socialize the Bandung City Government program. This is done because the Bandung City Government Public Relations, have to create a positive image of the Bandung City Government, especially regarding the issue of Limited Face-to-Face Learning (PTMT) preparation. Abstrak. Pemerintah kota Bandung merencanakan aturan mengenai Pembelajaran Tatap Muka secara Terbatas, berlandaskan dari peraturan Inmendagri No.35, SKB 4 Menteri dan Peraturan Wali Kota Bandung No.83. Akibatnya, menimbulkan pro dan kontra pada masyarakat kota Bandung. Maka, tim pelaksana Program Bandung Menjawab mengangkat tema pembahasan mengenai Persiapan PTMT untuk menjawab keraguan masyarakat. Kegiatan ini dilaksanakan melalui google meeting pada Kamis, 2 September 2021 oleh Dinas Pendidikan kota Bandung kepada para wartawan lokal dan nasional, karena kondisi covid-19 yang tinggi tidak memungkinkan melaksanakan secara tatap muka. Adapun tujuan peneliti adalah untuk mengetahui bagaimana proses implementasi, hambatan dari pelaksanaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dokumentasi dan studi pustaka. Hasil dari penelitian ini menunjukan bahwa: 1) Proses Implementasi menjalankan proses PR dengan menerapkan koordinasi yang apik agar menciptakan citra positif Pemkot Bandung. 2) Terdapat hambatan teknis dan hambatan waktu sebelum kegiatan dimulai. 3) Persiapan PTMT disosialisasikan pada program BM karena Bandung Menjawab adalah program unggulan dan dipercayai oleh Organisasi Perangkat Daerah (OPD) kota Bandung dan wartawan untuk mensosialisasikan program Pemkot Bandung, karena Humas Pemkot Bandung, harus senantiasa menciptakan citra positif Pemkot Bandung khususnya mengenai adanya isu Persiapan Pembelajaran Tatap Muka Terbatas (PTMT).

Strategi Marketing Public Relation Brand Lokal Hijab Bandung: (Studi Kasus pada Kisera Indonesia Melalui Event Inacraft 2022 untuk Meningkatkan Brand Image Perusahaan) Nadhia Syafiyyah Setiady; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 3 No. 1 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i1.5432

Abstract The Muslim fashion business competition in getting consumers affects the way a company carries out its promotion and marketing through public relations. The MPR strategy is one of the ways that can contribute to improving the company's brand image. Kisera uses the MPR strategy in facing the fashion business competition to increase the number of products sold in the market. One way to do this is by participating in events in Indonesia.This study aims to identify the planning process, implementation, and obstacles in applying the MPR strategy carried out by Kisera in the 2022 Inacraft Event to improve the brand image. This study uses a qualitative method with a case study approach based on the Three Ways Strategy theory by Rosady Ruslan. Data were collected by conducting interviews, non-participant observations, taking documentation and literature studies. Interviews were conducted by taking the Owner, PIC and one of the visitors of Kisera booth as the resources. The results showed that at the planning stage, Kisera used a pull strategy to encourage the public to visit the Kisera booth stage. At the implementation stage, Kisera carried out a strategy according to the plan, namely uploading posters on social media Instagram and broadcast chat to its customers via WhatsApp. As for the obstacle faced by Kisera is the limited number of human resources at the stage booth so that customers are not served quickly. However, this can be overcome with the presence of a storekeeper. Through optimizing the MPR strategy, Kisera proved to be able to run the event effectively and efficiently. Abstrak Persaingan bisnis fashion muslim dalam memperebutkan konsumen berkaitan dengan cara perusahaan untuk melakukan promosi dan pemasarannya melalui public relations. Strategi MPR dapat berkontribusi dalam meningkatkan brand image perusahaan. Kisera menggunakan strategi MPR dalam menghadapi persaingan bisnis fashion untuk meningkatkan jumlah produk yang terjual di pasaran, salah satu cara yang dilakukannya dengan mengikuti event di Indonesia.Penelitian ini bertujuan untuk menjelaskan proses perencanaan, implementasi dan hambatan dalam strategi MPR Kisera melalui Event Inacraft 2022 untuk meningkatkan brand image. Teori yang digunakan dalam penelitian ini yaitu Three Ways Strategy oleh Rosady Ruslan. Dengan metode penelitian kualitatif pendekatan studi kasus, penulis mengumpulkan data berupa wawancara, observasi non-partisipan, dokumentasi dan studi pustaka. Penulis mewawancarai narasumber yaitu Owner, PIC dan salah satu pengunjung stage booth Kisera. Berdasarkan hasil penelitian ini, penulis menemukan perencanaannya Kisera menggunakan pull strategy dengan tujuan mendorong public untuk mengunjugi stage booth Kisera, implementasinya Kisera melakukan strategi sesuai dengan rencana yaitu menggunggah poster di media social Instagram dan broadcast chat kepada customernya melalui whatsapp, hambatan yang terjadi ialah keterbatasan SDM di stage booth sehingga customer tidak terlayani secara cepat, akan tetapi storekeeper dapat mengatasinya secara baik. Melalui optimalisasi strategi MPR Kisera terbukti bahwa Kisera mampu menjalankan event secara efektif dan efisien.

Promosi Industri Fashion Clothing: Studi Deskriptif Kualitatif Promosi dalam Bentuk Web Series “Tracing Forward” pada Instagram TV @Screamous_55 Aulia Ramadhan; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 3 No. 1 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i1.5651

Abstract. Screamous clothing has been established since 2004 and is able to maintain its existence ntil now. To assist its promotional activities, Screamous utilizes the Instagram TV feature by making web series titled “Tracing Forward”. The series consist of 8 episodes and air on Instagram TV. This web series is specially made for followers or viewers who are 17-34 years old on average. The purpose of this research is to find out how the concept, implementation, obstacles and evaluation of the promotional activities. This study employs a qualitative method with a descriptive study approach. The data were collected through interviews, observations, documentations and literature review. The results of this study describe the implementation of promotions carried out by Screamous clothing on Instagram by utilizing the Instagram TV feature through the web series "Tracing Forward". This research discusses about; 1) The concept of promotion of Screamous clothing in the form of a web series “Tracing Forward”. 2) The process of implementing Screamous clothing promotions in the “Tracing Forward” web series. 3) The internal and external obstacles during the creation and delivery of the web series. 4) Evaluation carried out after the activity took place. The promotion through the web series “Tracing Forward” on Instagram @Screamous_55 went well and achieved the goals expected by the company. Abstrak. Screamous merupakan sebuah clothing yang sudah berdiri sejak tahun 2004 dan mampu mempertahankan eksistensinya hingga hari ini. Dengan media sosial Instagram, clothing Screamous memanfaatkan fitur Instagram TV untuk membantu kegiatan promosinya melalui konten web series berjudul “Tracing Forward” dalam 8 episode yang tayang di Instagram TV dan dibuat oleh clothing Screamous. Adapun tujuan penelitian ini adalah untuk mengetahui bagaimana konsep, implementasi, hambatan serta evaluasi dari pelaksanaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi deskriptif. Metode yang digunakan pengumpulan data yang digunakan adalah wawancara, observasi, dokumentasi dan studi pustaka. Hasil penelitian ini menggambarkan pelaksanaan promosi yang dilakukan oleh clothing Screamous di Instagram dengan memanfaatkan fitur Instagram TV melalui web series “Tracing Forward”. Web series ini dibuat secara khusus untuk para followers atau viewers yang rata-rata berusia 17-34 tahun. Peneltian ini membahas mengenai; 1) Konsep promosi clothing Screamous dalam bentuk web series”Tracing Forward”; 2) Proses implementasi promosi clothing Screamous pada web series “Tracing Forward”; 3) Terdapat hambatan internal dan eksternal pada saat pembuatan dan penayangan web series; 4) Evaluasi yang dilakukan setelah kegiatan berlangsung. Pelaksanaan promosi melalui web series “Tracing Forward” di Instagram @Screamous_55 berjalan dengan baik dan mencapai tujuan yang diharapkan oleh perusahaan.

Mobile applications sebagai media penguatan kompetensi guru bahasa Inggris di Desa Lamajang Tri Nur Aini Noviar; Maya Amalia Oesman Palapah; Riza Hernawati; Annisa Rachmani Tyaningsih
Transformasi: Jurnal Pengabdian Masyarakat Vol. 19 No. 1 (2023): Transformasi Juni
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v19i1.6470

[Bahasa]: Rendahnya pemahaman guru Pendidikan Anak Usia Dini (PAUD) tentang kompetensi yang harus dimiliki seorang pengajar bahasa Inggris di Desa Lamajang menyebabkan metode yang diterapkan dalam proses pembelajaran masih seadanya. Faktanya, saat ini perkembangan teknologi informasi terus berkembang sehingga berbagai aplikasi sederhana dapat digunakan sebagai media pendamping pembelajaran. Oleh karenanya, khasanah pengetahuan perlu diperluas agar kreativitas guru dalam menentukan media pendamping pembelajaran semakin terasah. Tujuan dari pengabdian ini adalah untuk memberikan pendampingan dalam penguatan kompetensi para pengajar Bahasa Inggris melalui pelatihan berbasis mobile application. Melalui pengabdian ini guru PAUD dapat membuat media pembelajaran yang inovatif sebagai sarana dukung pengajarannya. Pengabdian kepada masyarakat ini menggunakan metode ceramah, diskusi dan tanya jawab, praktek dan permainan. Hasil pengabdian menunjukkan adanya peningkatan pemahaman guru PAUD pada aspek strategi komunikasi serta pemanfaatan perkembangan teknologi informasi dan komunikasi melalui aplikasi pembelajaraan virtual dalam memperkenalkan kosa kata dan modelling pengucapan. Selain itu, ppeserta memiliki semangat untuk terus mengembangkan metode pengajaran yang efektif kepada anak-anak di Desa Lamajang. Kata Kunci: anak-anak, media digital, strategi komunikasi [English]: The low understanding of Education of Early Childhood (PAUD) teachers about the competencies that an English teacher in Lamajang Village must have resulted in sober learning methods. Currently, the development of information technology continues to grow so that various simple applications can be used as learning media. Therefore, the repertoire of knowledge needs to be expanded so that the teacher's creativity in determining learning companion media is increasingly honed. This community service program aims to strengthen English teachers’ needs through a mobile-based training application. PAUD teachers can create innovative learning media through this program to support their teaching. The methods used were lectures, discussions, questions and answers, practice and games. The results show increased PAUD teachers' understanding of communication strategies and the use of information and communication technology developments through virtual learning applications in introducing vocabulary and modelling pronunciation. In addition, participants were enthusiastic to continue developing effective teaching methods for children in Lamajang Village. Keywords: children, digital media, communication strategy

Promosi Concept Store melalui Media Sosial Mochamad Raihan Rachmansyah; Maya Amaliah Oesman Palapah
Jurnal Riset Public Relations Volume 3, No. 1, Juli 2023, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v3i1.1798

Abstract. Other. At the same time, they have to be able to overcome the competition in order to make their business runs well. One of the strategies to deal with this situation is doing promotional activities. These activities can be done offline or online. In addition, along with the development of the technology, the promotional activities continue to grow, especially the online one. Currently, online promotion is the choice of many business activists. Online promotion can be done through social media. One brand that uses it is HGL House, as a concept store that uses social media as a promotional medium. The social media used is Instagram, by utilizing the reels feature. The purpose of this study is to find out how the promotional activities carried out by HGL House through Instagram reels. The data to be obtained are the stages of planning, implementation, obstacles and evaluation of the promotional activities carried out. This research employs qualitative case study method. Data were collected through interviews, observations, and literature reviews. The results of this research are expected to result a better understanding in the implementation of promotional activities carried out from the planning, implementation, obstacles to evaluation stages carried out in these promotional activities associated with the three way strategy. Abstrak. Banyaknya brand-brand bermunculan di kota Bandung menjadikan pesaing bermunculan. Para penggiat bisnis harus bisa mengatasinya agar bisnisnnya berjalan dengan baik. Salah satu caranya adalah dengan melakukan aktivitas promosi. Aktivitas promosi bisa dilakukan dengan cara offline maupun online. Seiring dengan perkembangan zaman dan teknologi, aktivitas promosi seakan terus berkembang. Saat ini promosi secara online menjadi pilihan yang banyak diilih oleh para penggiat bisnis. Promosi online dapat dilakukan dengan cara melalui media sosial. Salah satu brand yang memamnfaatakannya adalah HGL House sebagai salah satu concept store yang menggunakan media sosial yang dijadikan sebagai media promosi. Media sosial yang dipakai adalah instagram dengan memanfaatkan fitur reels. Tujuan penelitian ini adalah mengetahui bagaimana aktivitas promosi yang dilakukan oleh HGL House melalui instagram reels. Adapun hal yang ingin di peroleh adalah mengenai tahap perencanaan, pelaksanaan, hambatan dan evaluasi dari aktivitas promosi yang dilakukan. Metode yang digunakan dalam penelitian ini adalah kualtatif dengan pendekatan studi kasus. Pengumpulan data dilakukan dengan cara wawancara, observasi, dan studi pustaka. Hasil pada penelitian ini diharapkan dapat menghasilkan penerapan aktivitas promosi yang dilakukan dari mulai tahap perencanaan, pelaksanaan, hambatan hingga evaluasi yang dilakukan dalam aktivitas promosi tersebut dikaitkan dengan three ways strategy.

Strategi Komunikasi Petugas Korps Protokoler Mahasiswa di Bandung: (Studi Kasus dalam Menjaga Harmonisasi di lingkup internal) Rafi Haikal Suhendar Suhendar; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 3 No. 2 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i2.9586

Abstract. The existence of protocol in every institution is now an important role to maintain the image of the institution, including the University. Conflict management and communication strategies are needed to be able to manage all the problems that occur when an event is held. Based on this, the researcher intends to find out the communication strategy of Student Protocol Corps officers in Bandung in maintaining harmonization in the internal sphere. This research uses a qualitative method with a case study approach, and data collection techniques are carried out by observation, interview, and documentation. The results of this study are the protocol preparation process is relevant to the management function, the coordination carried out is divided into two, namely with internal and external, how to identify conflicts by understanding the indicators that cause conflicts, how to resolve conflicts is done by changing personnel and procedures, and the importance of conflict management can maintain harmonization and kinship. Abstrak. Keberadaan protokoler pada setiap instansi kini menjadi peran penting untuk menjaga citra dari instansi tersebut, termasuk Universitas. Perlu adanya manajemen konflik dan strategi komunikasi untuk bisa mengatur segala permasalahan yang terjadi ketika suatu acara diselenggarakan. Berdasarkan hal tersebut, peneliti bermaksud untuk mengetahui strategi komunikasi petugas Korps Protokoler Mahasiswa di Bandung dalam menjaga harmonisasi di lingkup internal. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, serta teknik pengumpulan data yang dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian ini adalah proses persiapan protokoler relevan dengan fungsi manajemen, koordinasi yang dilakukan terbagi menjadi dua yaitu dengan internal dan eksternal, cara mengidentifikasi konflik dengan memahami indikator penyebab konflik, cara mengatasi konflik dilakukan dengan perubahan personel dan prosedur, dan pentingnya manajemen konflik dapat menjaga harmonisasi dan kekeluargaan.

Analisis Program Z-Talks sebagai Program Unggulan Jabar Bergerak Zillenial Deden Gunawan; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12852

Abstract. Non-governmental organizations are located in a competitive session due to the rapid growth and development, both in terms of number and diversity of roles. Jabar Bergerak Zillenial is one of the NGOs that accommodates young people in West Java to collaborate in various actions in the fields of humanity and education. MPR strategies can contribute to organizational goals and image building. Based on this, the researcher intends to find out the implementation of marketing public relations strategies carried out by Jabar Bergerak Zillenial through the Z-talks program. This research uses a qualitative method with a case study approach, and data collection techniques are carried out by observation, interviews and documentation. The results of this study are MPR Strategy Planning carried out is to identify problems and opportunities, determine targets, limits and forms of strategy. The implementation process includes communication management, determining publication strategies, and ends with evaluation every three months. Abstrak. Non-govermental Organization terletak pada sesi kompetitif yang disebabkan adanya pertumbuhan dan perkembangan yang kian semakin pesat, baik dari sisi jumlah maupun keberagaman peran. Jabar Bergerak Zillenial merupakan salah satu NGO yang mewadahi anak muda Jawa Barat untuk berkolaborasi dalam berbagai aksi di bidang kemanusiaan dan Pendidikan. Strategi MPR dapat berkontribusi terhadap tujuan dan pembentukan citra organisasi. Berdasarkan hal tersebut peneliti bermaksud untuk mengetahui implementasi strategi marketing public relations yang dilakukan Jabar Bergerak Zillenial melalui program Z-talks. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, serta teknik pengumpulan data yang dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian ini adalah Perencanaan Strategi MPR yang dilakukan adalah mengidentifikasi masalah dan peluang, menentukan target, batasan serta bentuk strategi. Proses Pelaksanaan meliputi pengelolaan komunikasi, menentukan strategi publikasi, serta diakhiri dengan Pengevaluasian setiap tiga bulan sekali.

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