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Jurnal Sistim Informasi dan Teknologi
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 26863154     EISSN : 26863154     DOI : 10.37034
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
The Jurnal Sistim Informasi dan Teknologi (JSISFOTEK) aims to publish manuscripts that explore information systems and technology research and thus develop computer information systems globally. We encourage manuscripts that cover the following topic areas: - Analytics, Business Intelligence, and Decision Support Systems in Computer Information Systems - Mobile Technology, Mobile Applications - Human-Computer Interaction - Information and/or Technology Management, Organizational Behavior & Culture - Data Management, Data Mining, Database Design and Development - E-Commerce Technology and Issues in computer information systems - Computer systems enterprise architecture, enterprise resource planning - Ethical and Legal Issues of IT - Health Informatics - Information Assurance and Security-Cyber Security, Cyber Forensics - IT Project Management - Knowledge Management in computer information systems - Networks and/or Telecommunications - Systems Analysis, Design, and/or Implementation - Web Programming and Development - Curriculum Issues, Instructional Issues, Capstone Courses, Specialized Curriculum Accreditation - E-Learning Technologies, Analytics, Future.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 21 Documents
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Search results for , issue "2023, Vol. 5, No. 2" : 21 Documents clear
The Role of Marketing Mix on Public Interest of Banking Credit Submission Application Cynthia Sari Dewi; Wanda Gema Prasadio Akbar Hidayat
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i2.264

Abstract

The Indonesian economy benefits from the expansion of the banking sector as a financial institution. Currently, a huge market share makes it simple for corporate players to expand in Indonesia's banking industry. This study was created to see if the public's interest in applying for credit at the Bank was influenced by the marketing mix. One hundred bank customers make up the sample. A questionnaire is used to gather the required information. Multiple regression analysis is the data analysis technique used to identify the relationship between the variables. The study's findings demonstrate that the marketing mix significantly influences people's desire to apply for credit at the Bank.

Page 3 of 3 | Total Record : 21

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