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Ira Kristiana
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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 20 Documents
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Search results for , issue "Vol 7, No 1 (2024): February 2024" : 20 Documents clear
Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021) Sultan, Sultan; Fattah, Rakazeta Yusuf
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2896

Abstract

This research aims to analyze the influence of the number of tourist visits, the number of tourist attractions, and the number of non-star hotels on the Regional Original Income of the Tourism Sub Sector in the Districts/Cities of the Special Region of Yogyakarta Province in 2013-2021. This research is based on secondary data, namely the number of tourist visits, number of tourist attractions, and local revenue from the tourism sub-sector which is available in the Tourism Statistics of the Yogyakarta Special Region Tourism Office in 2013-2021 as well as the number of non-star hotels available in the Central Statistics Agency in 2013-2021. The analytical tool used is Panel Data Regression with the Random Effect Model (REM) approach. Based on the results of the analysis, it is known that the variables number of tourist visits and number of non-star hotels have a significant and positive influence on local revenue in the tourism sub-sector. Meanwhile, the number of tourist attractions has no effect on the local revenue of the tourism sub-sector.
How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers Joe, See Pei; Hui, Qiu Lin; Ansori, Rashidah Nabila binti Zakaria; Er, Sheron Tan Ming; Ojha, Rinku; Kabade, Aniket; Rajan, Harini
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2912

Abstract

The ride-hailing app Grab has now grown into a multinational transportation company headquartered in Singapore with offices in eight Southeast Asian countries. Since its founding in 2012, the company has expanded beyond its core business of ride-hailing services to transportation, delivery, finance and insurance, enterprise, and more, all integrated into a cloud-based system. This study is being conducted to find out how Grab, with its core function as a ride-hailing application, fits into customers' contemporary purchasing behavior and how the company has developed a strong brand recognition among its customers. Five influential aspects were evaluated: the super app, flat rate fees, short waiting times, reliability, and environmental friendliness. A total of 201 Grab users participated in an online survey, and IBM SPSS was used to analyse the results. The results showed that factors such as super app, flat rate fees, environmental friendliness, and reliability are positively related to customers purchasing behavior. Short waiting times, though, had no significant impact on customers' purchasing behavior. This survey gives Grab important information on how customers view the company, which helps them boost brand awareness.
The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor Cheng, Yen Er; Cheah, Yun Yee; Jimenez, Dana Valentina Rojas; Chen, Yuxin; Chen, Yifei
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2167

Abstract

The focus of this research is to investigate how operational performance affects customer satisfaction and loyalty in the food and beverage industry. Starbucks has been selected as this research object. Conducting a survey and referring to other studies of journals and articles to support the assisting data are the research methods employed. According to the research results, 71 % of respondents are pleased with current Starbucks services and products. The studies also revealed that the majority of customers had heard of Starbucks on social media. The study’s findings reveal that operation success is significantly linked to customer satisfaction. Customer satisfaction has been described as a significant mediator between service quality and customer loyalty. Having a clear understanding of the hypothesized relationship in the study encourages Starbucks to figure out the best action to gain or increase customer loyalty by providing good service quality to build a loyal customer base and customer satisfaction.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
Analysis of the Factors Affecting Customer Preference Towards McDonald’s Ee, Chin Guan; Ibrahim, Haslindar; Gulati, Chanda; Chok, Colyin; Shanshan, Dong; Ananda, Durgahsineey A/P; Kushwah, Divya; Choudhary, Devesh; Jain, Akshat; Maron, Alif Rayhan; Kee, Daisy Mui Hung; Musyaffa, Shidqi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2907

Abstract

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fast-food chains in the world.  This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s.
Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia Wong, Yi Hui; Wong, Xin Ai; Xiang, Mina; Xiao, Han Xin
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2913

Abstract

Shopee is one of the top-notch companies in the e-commerce field. It recorded 343 million visitors per month and its gross merchandise value was even aggregated to USD 19 billion in the second quarter of 2022. Shopee also expanded its business operations aggressively to new regions, namely Europe, Latin America, and South Korea. This study intends to examine the variables that influence customers’ online shopping behaviour in Shopee. A survey questionnaire is conducted to collect data from 150 Shopee’s users in Malaysia. The findings depicted that perceived trust and security, perceived service quality and perceived ease of use had influenced the customers’ online shopping behaviour towards Shopee in Malaysia. Perceived usefulness and perceived convenience did not greatly impact the customers’ online buying intention on Shopee in Malaysia. This study can provide Shopee with useful business insights about customers’ online shopping behaviour. It is recommended for Shopee Malaysia to prioritize the enhancement of three variables that exhibit a favorable correlation with customers' online shopping behavior, thereby ensuring business growth and expansion.
No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Hu, Sa Nan; Huang, Guan Jie; Huang, Tian En; Huang, Zhi Qun; Sunny, Sunny
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.1883

Abstract

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.
Philosophy of ‘Egek’ Culture From The Moi Tribe of Papua in Exposing The Concept of Environmental Accounting (A Phenomenological Study) Patma, Kurniawan; Kambuaya, Maylen K.P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2879

Abstract

Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively.
Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector Kee, Daisy Mui Hung; Sirajudeen, Sameena; Hizer, Nur Hannah Amirah; Nasir, Nur Suraini; Rau, Svenja
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2902

Abstract

This study explores key influencing factors affecting marketing sales performance for the travel and tourism industry. Research has shown that the travel and tourism industries have become one of the important sectors. Due to uncertainties in today's highly competitive global economy, these industries have struggled to survive and sustain growth during the pandemic. Hence, it is justifiable to make further research on how to develop these industries. It is interesting to investigate factors that can enhance marketing sales performance for these industries. The literature review shows that sloganization, dynamic pricing and personal selling are three important key influencing factors. A conceptual model was proposed. Conclusion and limitations of this study are discussed in this study.
The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach Shukla, Priyanshu; Awasthi, Apoorv; Kumari, Sakshi; Sahil, Sahil; Gandh, Nityanadi Kumar; Agustin, Fina Erviana; Nneoma, Nwodo Rita
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2901

Abstract

In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners.

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