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Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 8, No 2 (2025): July 2025" : 10 Documents clear
The Influence of Emotional and Spiritual Intelligence on Work Loyalty and Teacher Performance Mohyi, Achmad; Malik, Nazaruddin
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3988

Abstract

Emotional and spiritual intelligence possessed by an employee, along with loyalty to their job and organization, are essential factors in maintaining and improving performance. This study aims to analyze the influence of emotional intelligence, spiritual intelligence, and work loyalty on teacher performance, and to examine the mediating role of work loyalty in the relationship between emotional and spiritual intelligence and performance. The study involved 100 Muhammadiyah School teachers in Malang, selected using proportional stratified random sampling. Data were collected through questionnaires and analyzed using the SEM-PLS method via SmartPLS software. The findings show that emotional intelligence significantly affects work loyalty (? = 0.587, t = 5.468, p = 0.000), as does spiritual intelligence (? = 0.306, t = 2.656, p = 0.008). Emotional intelligence (? = 0.202, t = 2.094, p = 0.036), spiritual intelligence (? = 0.330, t = 2.582, p = 0.010), and work loyalty (? = 0.407, t = 3.555, p = 0.000) all significantly affect performance. Work loyalty mediates the effect of emotional intelligence on performance (VAF = 54.20%) and the effect of spiritual intelligence on performance (VAF = 27.31%), both categorized as partial mediation. These findings highlight the critical role of emotional and spiritual intelligence and loyalty in enhancing teacher performance.
Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Ibrahim, Haslindar; Sabeh, Hala Najwan; Shamsuddin, Nurul Syahira; Abu Bakar, Nurul Nazirah Syed; Nor Hazlan, Nurul Sofia Maisara; Hui Xin, Olyviana Lu; Shun En, Ong; Ali, Anees Jane; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
Positive Mindset Workshop to Increase Work Motivation of Teachers and Education Personnel Roose, Sabriyanti; Dewi, Rosmala; Sihombing, Dionisius; Mudjisusatyo, Yuniarto; Rahman, Arif; Simamare-mare, Aman; Iriani Indiah Pane, Isli
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3968

Abstract

This study aims to develop a positive mindset workshop aligned with the work motivation needs of teachers and education personnel, describe its implementation, and analyze its effectiveness. The research employed a Research and Development (RD) approach using the ADDIE model, which consists of five phases: Analysis, Design, Development, Implementation, and Evaluation. The participants included 30 teachers and education staff from various schools in North Aceh. The workshop was designed to foster a growth-oriented mindset, self-awareness, and intrinsic motivation among participants through interactive sessions, reflective practices, and collaborative learning. To assess the effectiveness of the workshop, pretest and posttest scores on work motivation were analyzed using the Wilcoxon signed-rank test. The average motivation score increased from 52.43 in the pre-test to 54.27 in the post-test, with an average increase of +1.83 points. Although the increase appears numerically to be moderate, statistical tests show significant significance. Yielded a p-value = 0.00001016 ( 0.05), which means there is a significant difference between the results before and after the training. Thus, training has been proven to have a positive impact on increasing participants' work motivation.
How Social Media Marketing and Brand Image Shape College Decision-Making Through Perceived Value Br Karo, Ella Manisa; Syahputra, Syahputra; Madiawati, Putu Nina
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4054

Abstract

The growing influence of digital platforms has transformed marketing practices in higher education, with social media emerging as a key channel in shaping students’ enrollment decisions. This study aims to examine the effect of social media marketing and brand image on college decision-making, with perceived value serving as a mediating variable. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 461 respondents. The results reveal that social media marketing significantly influences college decision both directly (? = 0.668, p 0.001) and indirectly through perceived value (? = 0.059, p = 0.013). Brand image also impacts college decision directly (? = 0.105, p = 0.031) and indirectly via perceived value (? = 0.032, p = 0.039). The model explains 69.1% of the variance in college decision (R² = 0.691). These findings highlight the importance of digital branding in enhancing students’ perceived value and influencing enrollment behavior. The study contributes to the literature on student decision-making and offers strategic insights for universities to optimize their digital engagement and institutional image.
SIMAKOM Implementation Alternatives to Improve the Quality of Financial Services in Islamic Private Schools Firman Syahreza, Hadian; Lubis, Wildansyah; Sriadhi, Sriadhi; Mudjisusatyo, Yuniarto; Daryanto, Eka; Rahman, Arif; Sitanggang, Nathanael
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3942

Abstract

Effective and efficient school financial management is crucial for enhancing the quality of educational services. However, many schools still rely on manual systems, which can lead to errors and delays in financial processes. This study aims to examine how the SIMAKOM application can serve as an alternative financial management system to improve the quality of financial services in Integrated Islamic Private Schools. A mixed methods approach (quantitative and qualitative) was employed, with data collected through questionnaires and analyzed using descriptive methods. The results indicate that the SIMAKOM application enhances system quality, user quality, service quality, perceived benefits, and user satisfaction. The quantitative findings include a system quality score of 3.811 and a user satisfaction score of 3.931, based on responses from 93 participants. The qualitative component involved interviews and triangulation to support and enrich the quantitative data. Overall, the SIMAKOM application is shown to be an effective alternative for improving the quality of school financial services. This study contributes to the development of high-quality financial management systems in educational institutions and can serve as a reference for other schools seeking to enhance their financial service quality through digital solutions.
Implementing Good Corporate Governance in Enhancing Village Credit Institutions’ Performance Padma Dewi, Ni Putu Natasya; Pradnyawati, Sagung Oka; Kepramareni, Putu
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4061

Abstract

Village Credit Institutions (Lembaga Perkreditan Desa or LPD) are unique financial organizations found only in Bali, operating under local customary laws. While the number of LPDs continues to grow, their performance and governance quality have not shown similar progress. In 2024, several LPDs were classified as unhealthy, with a notable case in Serangan Village where corruption led to institutional closure. This study explores how Good Corporate Governance (GCG) impacts LPD performance. Using a quantitative approach, data were collected through questionnaires and informal interviews, then analyzed using multiple linear regression. The t-test results indicate that the significance values for each variable are below the 0.05 threshold, indicating that all five GCG principles transparency, accountability, responsibility, independence, and fairness—significantly and positively influence LPD performance. The findings highlight that strong governance practices support ethical operations and performance improvements in local financial institutions. Practically, the study urges LPD management to consistently apply GCG principles to prevent mismanagement and maintain public trust. Local governments and regulators are encouraged to enhance oversight mechanisms rooted in cultural values and offer regular training for LPD leaders
Organizational Influence on the Work Engagement of Instructors in Private Higher Educational Institutions Mendoza, Hermilina A.; Manarpiis, Jane A.; Reyes, Jocelyn L.
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3850

Abstract

Organizational factors play an important role in molding work engagement and overall employee performance. This study examines the influence of organizational factors on the work engagement of instructors in private higher education institutions in Cavite, Philippines. Using a quantitative research design, data were collected from 150 instructors via an online survey and analyzed using multiple regression analysis. Results show that interpersonal relationships significantly influence all three dimensions of engagement—physical ß = 0.201, p 0.01), emotional (ß = 0.193, p 0.03), and cognitive (ß = 0.165, p 0.05). Work interaction significantly affects physical (ß = 0.233, p 0.004) and cognitive engagement (ß = 0.178, p 0.03), while task characteristics negatively influence cognitive engagement (ß = -0.229, p 0.01). Organizational norms were found to influence only cognitive engagement (ß = 0.176, p 0.02). The findings highlight that interpersonal relationships are the most consistent predictor of holistic engagement. The study recommends that institutions foster strong interpersonal dynamics to enhance motivation, resilience, and instructional performance. These insights provide actionable guidance for institutional leaders and policymakers seeking to strengthen faculty engagement and improve teaching quality in higher education.
Brand Awareness, Ethical Concerns, and Social Influence: Key Drivers of Boycotting Behavior Against Nestlé Yusof, Rosmelisa; Effendi, Azura Abdullah; Binti Abdul Majid, Nur Qistina Diyana; Binti Mohd Firdaus, Nur Sazlein; Binti Muhamad Shukri, Nur Syafiqah; Binti Mohd Hazry, Nur Syazwani; Binti Mohd Amin, Nurdania Delylah; Ali, Anees Janee; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4071

Abstract

Nestlé is the world’s largest food and beverage company founded in 1866 that offer a wide range of products. Nestlé present in 190 countries around the world and its headquarters in Vevey, Switzerland. In today’s global market, there has been boycott movement of Israeli products due to Israeli-Palestinian conflict. Nestlé also affected by this boycott movement since Nestlé’s products is pro-Israel products. The purpose of this study is to examine the relationship between ethical concerns, brand awareness, social influence, and consumer willingness on moral judgement and its impact on boycotting behavior against Nestlé. Data was collected from 100 respondents from various background. Our findings shows that boycotting behavior among consumer against Nestlé significantly influenced by combinations of brand awareness, ethical concerns, social influence, and consumer willingness to boycott. Meanwhile, moral judgement acts as the mediator that links all of these factors to the decision to boycott. These findings can help Nestlé to develop appropriate strategies in addressing consumer concerns and boycotting behavior against Nestlé’s products
The Role of Business Strategy Using Information Technology on Branch Offices in Indonesian Sharia Banking Ali, Asep Ghofir; Supriatna, Ucu
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4056

Abstract

The development of information technology (IT) in the banking sector has transformed service delivery, including in Sharia banking in Indonesia. Digital banking has become a crucial strategy to meet customer needs and enhance competitiveness, especially considering the limited number of Sharia bank office networks compared to conventional banks. This study aims to examine the influence of IT and office networks on the implementation of IT-based business strategies in Indonesian Sharia banking. Using a descriptive-verificative approach, the research applies an explanatory survey method by distributing questionnaires to gather data from selected respondents. The results show that IT has a significant positive effect on the implementation of IT-based business strategies (coefficient = 0.628; T = 2.766; p = 0.006), while the office network does not show a significant direct influence (coefficient = 0.269; T = 1.443; p = 0.150). However, when combined, IT and office networks have a significant simultaneous effect on technology-based business strategies. This implies that although physical office networks remain important, digital infrastructure plays a more dominant role in driving strategic business initiatives in Sharia banking. Strengthening IT systems should be prioritized to enhance service delivery and achieve long-term business goals.
Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Ali, Anees Jane; Binti Abdul Mohsin, Ainul Mohsein; bin Muhsin, Muhammad Muhaimin Afif; Bin Mohamad Nizam, Muhammad Ilham; Bin Azirul Rahman, Muhammad Shamim; Bin Mohd Saidin, Muhammad Shamsul Hakimy; Ganesan, Naginesne A/P; Hung Kee, Daisy Mui
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4070

Abstract

McDonald’s is one of the world’s leading fast-food chains that has been a prominent player in Malaysia since 1982. With over 300 outlets in Malaysia, McDonald’s serves millions of customers emphasizing convenience, quick service and digital innovations. Despite its popularity, McDonald’s has faced periodic challenges including consumer boycotts caused by various reasons. This paper analyzes the impact of boycotts on McDonald’s in Malaysia aiming to understand the motivations behind these actions and their effects focusing on consumer boycotts action, corporate image and reputation, social media amplification, consumer loyalty and perceived performance. By utilizing a quantitative approach involving 102 customer surveys, this study investigates the impacts of boycotts on its public image. The survey results reveal that consumer boycott actions significantly influence brand reputation and consumer loyalty with socio-cultural factors in Malaysia amplifying their impact. This finding offers valuable insights into how consumer activism works and how McDonald’s responds to the impact of boycotts in influencing business practices.

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