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Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 28291433     EISSN : 28291433     DOI : https://doi.org/10.34152/emba.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published three times a year (April, August and December).The scope of journal is: Economic, Management, Accounting (e-ISSN : 28291433)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 2, No 02: Agustus 2023" : 15 Documents clear
Implementasi Layanan Endorsement pada Laksmi Muslimah Bridal Gown Mubarokah, Lailatul; Zaman, Komarun; Anisa, Nur Aini
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.828

Abstract

This study aims to determine the implementation of endorsement services on Laksmi Muslimah Bridal Gown. The data studied is the marketing process carried out by Laksmi before the endorsement (2007-2017) and after the endorsement (2018-2023). As well as observing the endorsement process carried out by Laksmi and the implementation carried out by Laksmi's endorsers on social media. The results of this study show some similarities between theory and practice that have been applied by Laksmi. Both in terms of endorser selection, as well as consistency in making endorsements, not only for new endorsers but also for old endorsers. So that it can be found the reason why Laksmi Muslimah Bridal Gown is able to continue to exist after 6 years of doing the first endorsement.
Analisis Bibliometrik Terhadap Online Marketing Setyoningsih, Sari
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i01.739

Abstract

The technological of the internet has increased the demand for online marketing strategies. Over the years, online marketing has received a lot of attention because of the benefits for both personal and organizational. This study attempts to analyze online marketing from 2018 to 2022 through a bibliometric analysis procedure. A total of 200 articles were published retrieved from the Google Scholar database for analysis. The purpose of this study is to analyze developments research related to online marketing that will be useful later for recommendations for further research. This study uses a quantitative method take advantage of Publish or Perish software, Google Scholar, VOSViewer and Mendeley. This research is conducted to see how the consumers’ brand perception and purchasing decisions are influenced by different online marketing tools used such as components of online marketing. This is one of the pioneering studies which provides a greater explanation of online marketing research by investigating its evolution through bibliometric analysis.Keywords: Bibliometric Analysis; E-Commerce; Online Marketing; Social media
Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Pembelian Produk Tupperware di Semarang Aminah, Aniafatul; Widowati, Maduretno
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.822

Abstract

This study aims to determine the effect of service quality, price and promotion on purchasing decisions for Tupperware products in Semarang. This type of research uses a quantitative approach. The population in this study are consumers who buy Tupperware products in Semarang. The sample used was as much as 100 respondents, using a probability sampling technique with the method of collecting data by distributing questionnaires online. The method of analysis in this study is multiple linear regression analysis. Data management uses SPSS 21 For Windows software. The results showed that partially Service Quality had a positive and significant effect on Purchasing Decisions. Price has a positive and significant effect on purchasing decisions. Promotion has a negative and insignificant effect on purchasing decisions. While simultaneously or together Service Quality, Price and Promotion have a positive and significant effect on Purchase Decision. Keywords: Service Quality, Price, Promotion, Purchase Decision
Pengaruh Corporate Social Responsibility (CSR), Profitabilitas, Ukuran Perusahaan terhadap Agresivitas Pajak Sidiq, Asah Wiari; Adji, Gumawang Dwi Prasetyo
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.830

Abstract

Agresivitas pajak ness allows companies to minimize the tax burden borne by the company. This study aims to determine the effect of Corporate Social Responsibility (CSR), Profitability, and company size on Agresivitas pajak ness. In this study Corporate Social Responsibility (CSR), Profitability, and company size on Tax Agressiveness are the independent variables while agresivitas pajak ness is the dependent variable. The results of the analysis show that CSR disclosure and company size have no effect on agresivitas pajak ness, while the profitability variable has a positive effect on agresivitas pajak ness
Pengaruh Profitabilitas, Likuiditas dan Ukuran Perusahaan terhadap Nilai Perusahaan pada Perusahaan Pertambangan Abas, Faisal; Damayanti, Damayanti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.813

Abstract

Firm value is the company's performance as reflected by the share price formed by the supply and demand of the capital market. The research conducted aims to examine the effect of profitability, liquidity and company size on firm value in mining companies listed on the Indonesia Stock Exchange (IDX). The population used in the research conducted are mining companies listed on the Indonesia Stock Exchange(IDX) for the 2020-2022 period. Data collection techniques in research conducted using documentation data with the sampling method, namely purposive sampling method. The research samples were thirteen companies for three years, so the number of observations was 36. The data used in the research was secondary data. The data analysis technique used is multiple linear regression analysis techniques. The results showed that profitability had a significant positive effect on firm value, liquidity had an insignificant negative effect on firm value, and similarly company size had a non-significant negative effect on firm value. Keywords: Profabilitas, Likuiditas, Ukuran Perusahaan, Nilai Perusahaan

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