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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 14 Documents
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Search results for , issue "Vol 4, No 2 (2016)" : 14 Documents clear
PERSUASIVE STRATEGIES USED BY AGUNG SEDAYU GROUP IN THE INFOMERCIAL, METRO TV Iqbal Firmansyah; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.12-20

Abstract

This study is conducted to find out the types of persuasive strategies which were used in Agung Sedayu Group’s infomercial.  It is aimed to seek the types of persuasive strategies used by the hosts and the representative team of Agung Sedayu Group in the infomercial. The writer uses the theories of persuasive strategies by Beebe (2012). The types of persuasive strategies theories are enhancing your credibility, using logic and evidence, and using emotion to persuade. In addition, the writer uses theory of social factor by Holmes (2001) as the supporting theory. This research uses qualitative supported by quantitative methods to reveal which strategy that mostly used by the participants. In the analysis, the writer found out that the most dominant persuasive strategy used by the hosts is using emotion to persuade 161 (31.8%). Moreover, the most dominant persuasive strategy used by the representative team is enhancing your credibility 113 (22.3%). 
A WEBSITE FOR PT. GOLDFINDO INTIKAYU PRATAMA: A WAY TO PROMOTE THE COMPANY’S PRODUCTS TO INCREASE ITS CUSTOMERS Citra Kristiani; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.86-91

Abstract

PT. Goldfindo Intikayu Pratama is located at Jl. Kepatihan Industri 7, Menganti, Gresik. It is a manufacturer and exporter of many kinds of products like desks, drawers, cupboards, chairs, and tables. This company mostly exports its products to importers or wholesalers in the United States. The problem of this company is the decreasing sales volume from its current customers. To solve this problem, this company needs a promotional tool, a website. This can be a good solution for the company to be known by many people in the world, because a website can be reached globally. The parts of the website are Home, About Us, Processing, Products, Clients, and Contact Us. By having a website, PT Goldfindo will be able to deliver information about the company itself and its products, to reach broader target markets, and to build its professional image.
THE POLITENESS STRATEGIES USED BY THE BARISTAS OF‘’STARBUCKS COFFEE’’ IN COMMUNICATING WITH THE CUSTOMERS Novinsky P Samianto; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.51-59

Abstract

This is a study about Politeness Strategies used by the Baristas of Starbucks Coffee in communicating with their customers. The writer is interested in analyzing the politeness strategies used by the baristas in welcoming, offering and inquiring their customers. In my study, the writer uses the theory of politeness proposed by Scollon and Scollon (2001). The writer uses the method of descriptive approach supported by quantitative data. The writer found that in welcoming their customers all the baristas tend to use positive politeness strategy which is notice or attend hearer and the negative politeness is use family names or titles. The writer found the most politeness strategies used by the baristas in inquiring the customers are Positive politeness strategy of claim common point of view, opinion, attitudes, knowledge, empathy and the negative politeness used is Give H the option not to do the act. Lastly, in inquiring, all the baristas tend to use negative politeness strategy of making minimal assumption and the positive politeness strategy the most used is indicate S knowH’s.
THE ILLOCUTIONARY AND PERLOCUTIONARY ACTS PRODUCED BY THE MAIN CHARACTERS OF “THE INTERNSHIP” MOVIE Kevin Tedjasukmana; Josefa J. Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.21-26

Abstract

This study is about the types of illocutionary and perlocutionary acts produced by the main characters of “The Internship” movie, especially in the interview scene when Billy and Nick as the main characters are having an online interview. The theory that the writer uses in this study is Searle & Vanderveken’s theory about speech act in order to analyze his data. This qualitative research revealed the writer’s method which he uses in doing the analysis of his data. The types of illocutionary act produced by Billy and Nick as the main characters are Assertive, Directive, Commissive, and Expressive. Furthermore, the study revealed that the perlocutionary act produced by the other main characters to decide Billy and Nick’s illocution is preferred and dispreferred social acts. To conclude, by reading this study, readers will be able to understand the use of speech acts by the main characters of “The internship” movie.

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