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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jusuf I Ibrahim
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A VIDEO GUIDELINE ON GIVING INFORMATION: A SOLUTION FOR THE RECEPTIONISTS’ LACK OF ENGLISH COMMUNICATION SKILLS AT THE ALANA HOTEL SURABAYA Agnes Kiong; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.1-5

Abstract

During my internship at an apartment equivalent to a three-star hotel, I found that the receptionists, who were mostly graduates from vocational high schools in hospitality major, had difficulty in giving information to foreign guests in English appropriately. As a result, the receptionists made the guests dissatisfied and unable to give a satisfactory service. From this communication problem, I thought that a video guideline on giving information in English would be the best solution for the problem. A guideline in a video will help the receptionists easier to learn about the guideline because they can just easily watch the role plays and listen the conversation. This video guideline which contains the steps and procedures for asking and giving information about check ins, hotel facilities, and check outs in English will help the receptionists to handle foreign guests appropriately and help hotels to maintain their customers by giving satisfactory services to the guests. 
PROMOTING RHEMA TOURS AND TRAVEL’S HOLYLAND TOURS USING A MARKETING BOOKLET Natania Puspita; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.116-121

Abstract

Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema’s Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema’s Holy Land tours to customers by highlighting its uniqueness.
PROMOTING THE PRODUCTS OF SPEED ELECTRONICS USING A COMMERCIAL WEBSITE Martha Stefani; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.32-36

Abstract

Speed Electronics is a home industry which producing electronic spare-parts for electronic goods. Since this company is still developing, it has to deal with several promotion problems. To solve this problem, Speed Electronics really needs to have a media which can promote its products and attract prospective customers. Thus, a commercial website will be suitable for Speed Electronics. It will consist of “Home”, “About Us”, “Our Products”, “Our Service”, “Our Distributors/Stores” and “How to Contact Us” parts. I believe only by seeing the pictures and the descriptions inside the website, the customers will be updated with the newest information about the spare-parts that Speed Electronics sell. Moreover, when they want to order the spare-parts, they can directly look at this website to avoid miscommunication. Besides, Speed Electronics will expectedly be able to widen its market or even get a chance to export its products to other countries
A WEBSITE: A WAY TO PROMOTE THE PRODUCTS AND THE SERVICES OF SALIM INTERNATIONAL TOURS AND TRAVEL Clarrisa Merari; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.45-49

Abstract

Salim Tours and Travels offers various services such as reserving flight tickets (domestic and international), reserving hotel rooms, assisting clients to apply for passports or visas and providing international or domestic tours. Salim Tours and Travels is located on Panglima Sudirman 72-1, Surabaya, which is at the center of Surabaya. Salim Tours and Travel Agency was established on 2nd February, 2002 in Surabaya. Because of Tour and Travel have a good prospect in the future, Salim Tours need a way to promote their product and services, especially the tours because the tour is a good product to sell. By looking at this condition, I decided to make a website which has 6 pages that consist of “Home”, “Ticket and Hotel reservation”, “ Travel Document”, “Tour”, “Gallery”, and “Contact us”, where every page provides all of the information about the services and the products of Salim International Tours and Travel. 
PROMOTING PT. ANEKA INDO MAKMUR AND ITS PRODUCTS USING A COMPANY PROFILE VIDEO Amelia Abrianti; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.21-27

Abstract

This Business Communication Final Project (BCFP) is made for PT. Aneka Indo Makmur (AIM), one of the biggest biscuits manufacturers in Indonesia. The background of the study is the fact that the company has a hard time getting new partners or distributors. PT. AIM does not have a right promotional tool that can convince the partners to work together with the company. Because of this problem, the company cannot develop the business. Thus, PT. AIM needs a company profile video which not only can give a clearer information about the company, but also can function as a marketing tool for PT. AIM, to promote its unique strengths and attract more partners or distributors. This company profile video contains the company’s history, product description, structure of the company, employee performance, company’s vision and mission statement, company’s working environment, and also rewards that the company has received.
A MARKETING BOOKLET: A SOLUTION TO COPE WITH THE UNCLEAR IDENTITY OF HIGH POINT SERVICED APARTMENT SURABAYA Panca Aditya Pakaya; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.31-36

Abstract

High Point Serviced Apartment is a serviced apartment established in 2010. As a serviced apartment,many people were confused with the identity of High Point, because its name is a serviced apartment but it operates like a hotel. This problem leads to customer confusion and as a result, the occupancy rate in High Point is pretty low. Therefore, High Pointneeds a marketing booklet which contains company overview, product description, and company address. The company overview which contains brief information about High Point will help to clarify the unclear identity, while the product description which contains detailed information about its products and services will help to promote their products and services. The benefit of thismarketing booklet for High Pointis that it can help to clarifyHigh Point’s identity and can help High Point to get new customers
A COMMERCIAL WEBSITE FOR SINAR TERANG BAG COLLECTIONS AND HOME INDUSTRY: A WAY TO MAKE THE EXISTING CUSTOMERS KNOW ITS PRODUCTS AND INCREASE ITS SALES Rachel Kurniawan; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.37-42

Abstract

The purpose of making this Business Communication Final Project was to solve Sinar Terang’s problems. The problem was related to its products’ existence. Only few existing customers of Sinar Terang knew that Sinar Terang has its own bags. For that reason, it was difficult for Sinar Terang to sell its bags more. Therefore, the problem was how to make Sinar Terang’s existing customers know its bags without coming to the store and how to make Sinar Terang’s bags more popular. The solution to these problems was making a bilingual commercial website which consists of “Updates” part, “About Us” part, “Our Collections” part, “Made to Order” part, “Our Customers” part, and “Contact Us” part. This website would indeed solve Sinar Terang’s problem because for the existing customers, they could see Sinar Terang’s bags including the information without coming to the store. Also, Sinar Terang could attract new customers through this website. 
PROMOTING CHIARO HOTEL USING A WEBSITE Ivana Kurniawati; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.69-74

Abstract

Chiaro Hotel is a one-star hotel in Sidoarjo that is located at a strategic location. It is clean and comfortable family hotel. The problem of Chiaro Hotel is lack of promotion. Even though Chiaro Hotel has had some promotional tools, such as short promotional video, marketing booklet, and flyer, those promotional tools do not give good impact for the hotel because they do not show the uniqueness of Chiaro Hotel. Therefore, I make a website to solve Chiaro Hotel’s problem. This website can reach people in many places. Also, this website can help Chiaro Hotel to show the uniqueness that the hotel has. For my project, the website is mostly in English. The features in this website are “Home”, “About Us”, “Room”, “Facilities”, “Latest News”, ”Contact Us”, and “Booking Feature”. The benefits that Chiaro Hotel can get from this website are to be well-known among its competitors and get more customers. 
A STANDARD OPERATING PROCEDURE VIDEO FOR DAUNI SPA AND BEAUTY HOUSE TO STANDARDIZE ITS THERAPISTS’ SERVICE QUALITIES Debry Yusi Sandria; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.34-38

Abstract

Dauni Spa, the company where I did my internship, provides spa treatment, sauna, and salon service. During my internship at Dauni Spa, I found there are various practices of massage techniques performed by the therapists that lead to inconsistency in the service qualities. This problem certainly resulted in unsatisfactory treatment because the customers would not be satisfied to receive inconsistent service quality. Aside from this problem, many newly-recruited therapists did not know the standard procedures of massage in Dauni Spa while they needed to start working very soon. Therefore, I intend to make a standard operating procedure (SOP) video as a solution to the problems. For the newly recruited therapists, the SOP video can give effective and efficient instructions of the standard procedures in Dauni Spa. For the old therapists, this video works as a standard service quality that should be put into practice by all therapists. The basic content of this video is the procedures of the massage and a little background information about Dauni Spa. From this video, there are some benefits that Dauni Spa can get. It can complete the written SOP that they have, cut down the cost of a trainer, and bring a good impact to the customers’ satisfaction.
A WEBSITE FOR PT. GOLDFINDO INTIKAYU PRATAMA: A WAY TO PROMOTE THE COMPANY’S PRODUCTS TO INCREASE ITS CUSTOMERS Citra Kristiani; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.86-91

Abstract

PT. Goldfindo Intikayu Pratama is located at Jl. Kepatihan Industri 7, Menganti, Gresik. It is a manufacturer and exporter of many kinds of products like desks, drawers, cupboards, chairs, and tables. This company mostly exports its products to importers or wholesalers in the United States. The problem of this company is the decreasing sales volume from its current customers. To solve this problem, this company needs a promotional tool, a website. This can be a good solution for the company to be known by many people in the world, because a website can be reached globally. The parts of the website are Home, About Us, Processing, Products, Clients, and Contact Us. By having a website, PT Goldfindo will be able to deliver information about the company itself and its products, to reach broader target markets, and to build its professional image.
Co-Authors Agnes Kiong Amelia Abrianti Citra Kristiani Clarrisa Merari Debry Yusi Sandria Ivana Kurniawati Lia Margaretha Martha Stefani Natania Puspita Panca Aditya Pakaya Rachel Kurniawan Serafine Limantoro