Kata Kita: Journal of Language, Literature, and Teaching
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
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<![CDATA[Cognitive Learning Styles Used by Male and Female Students in Grade 10 of Natural Science of “X” School in Surabaya ]]>
<![CDATA[Febe Widarma]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.64-70
<![CDATA[This study identifed male and female’s cognitive learning styles and found out the differences and similarities the cognitive learning styles between male and female students in grade 10 of “X”school in Surabaya. There were twenty six students in Natural Science class (X-IPA1). The main theory for this study is from Ehrman (1996) about Cognitive Learning Styles. The method was mixed-methods. The researcher distributed questionnaires adapted from Ehrman and Leaver (2002b) ind interview to the students in order to know their cognitive learning styles. The findings showed that male students were concrete and female students were analog learners. Additionally, the finding also showed that the male and female students had five similarities and five differences. English teachers will be easier to conduct classroom activites based on the findings of male and female students’ cognitive learning styles. Key words: Cognitive learning styles, learning style, gender]]>
<![CDATA[The Exercise of Patriarchal Power and the Women’s Negotiation of Power in “The Arabian Nights” ]]>
<![CDATA[Natalia Angel]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.101-108
<![CDATA[This study focuses on the four tales that are taken from The Arabian Nights, namely The Tale of King Shahryār and His Brother, The Tale of the Porter and The Three Young Girls of Baghdad, Ali Baba and the Forty Thieves, and Ali Shar and Zumurrud. The goal is to find the forms of patriarchal power as the causes of the women characters’ negotiation of power and also the forms of the women characters’ negotiation of power in The Arabian Nights. The theories that are used for this study are the theory of power relation, the concept of docile bodies, and the concept of negotiation of power/power strategies. From the analysis, it is found that in the patriarchal society of The Arabian Nights, power is fluid and not fixed. Thus, in the society of The Arabian Nights, the women can still show reactions against men’s exercise of patriarchal power. Key words: Power, Negotiation, Women, Patriarchy, Resistance, Rebellion.]]>
<![CDATA[Questions and Instructions Found in Reading Sections Used in “Interlanguage: English for Senior High School Students XI” Textbook ]]>
<![CDATA[Olivia Wonginsidi]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.71-78
<![CDATA[This is a qualitative study of questions and instructions found in reading sections used in Interlanguage: English For Senior High School Students XI textbook. The writer observed the types of cognitive domains of questions and instructions and the key words found in the reading sections of the textbook. The data, consisting of questions and instructions, were collected from the reading sections of the first seven chapters of the textbook, as the source of data was from the textbook downloaded from the internet. In order to answer the research questions, she used the theory of Bloom’s Revised Taxonomy as proposed by Anderson and Krathwohl (2001). The findings revealed the six types of cognitive domains of questions and instructions found in the reading sections of the textbook: remembering, understanding, applying, analyzing, evaluating, and creating and also revealing the key words of each cognitive domain of questions and instructions. Hopefully, this study can be of some help for other researchers who want to do the similar research on questions and instructions found in another textbook. Keywords: Questions, Instructions, Cognitive Domains, Bloom’s Revised Taxonomy]]>
<![CDATA[HERS: Understanding the Reason Behind a Woman’s Choice not to Get Married ]]>
<![CDATA[Gabriella Thiono]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.32-37
<![CDATA[This creative project is a screenplay. The screenplay is about a woman who struggles to defy the idea of getting married. In the New Order, President Soeharto led Indonesia using Javanese culture. Until today, there is a belief that women in Indonesia are obliged to get married because of the culture. In Javanese culture, there is a value called 3M (macak, masak, manak). The value created a definition of a true woman. A true woman has to be able to look pretty and cook. In order to fulfil the third value, a woman has to get married and have a family. This value burdens some modern Indonesian women, especially those who have careers. Through this screenplay, I want to encourage women that being married is a matter of choice and not an obligation. Keywords: Indonesian women, Javanese value, Javanese culture, marriage, single woman.]]>
<![CDATA[The Brand Essence of L’Occitane through Verbal and Visual Expressions in Its Advertisement Videos ]]>
<![CDATA[Eva Violina]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.1-5
<![CDATA[This thesis aims at revealing the brand essence that is shaped by hidden messages through verbal and visual expressions in L’Occitane’s advertisement videos. In examining the message, Firstly, the writer starts her analysis by finding out the keyword(s) in both of the advertisement videos in finding out the verbal expressions. Then, she proceeds to capture the visual expressions from both of the advertisement videos which support the verbal expressions. In revealing the hidden messages, the writer uses denotation in order to find the literal meaning and connotation in order to reveal the second layer. Based on her analysis, she finds that the brand essence of L’Occitane is “going back to nature”. The brand essence is supported by three hidden messages that each of the hidden message conceives several connotative layers which connect to the brand essence. Key words: Brand essence, denotation and connotation, verbal expressions, visual expressions, natural based product.]]>
<![CDATA[Increasing the Brand Awareness of SUAPI of PT. Garuda Top Plasindo by Highlighting its Unique Selling Points in a Promotional Video ]]>
<![CDATA[Jenet Katili]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.79-84
<![CDATA[PT. Garuda Top Plasindo is a family business that was established in 2001. It is located at Rungkut Industri III/17, Surabaya. Its main product is SUAPI. SUAPI is a brand of its disposable cutleries such as spoons, forks, knives, drinking cups, chopsticks, and many more. As a big company, PT. Garuda Top Plasindo also has some competitors, two of which are Cicipi and Victory. Those two brands also sell disposable cutleries but with a lower price. Because of that, the company has a problem related to the price. The company has lost some of its distributors because they prefer to buy cheap products from those two other brands. However, SUAPI has some uniqueness that the others do not have. The first is safe. The company uses food-grade material to produce the cutleries. Using safety cutleries is important that we can be spared from chemical material that can cause illness. The second is variety. SUAPI has various designs and colors that will make your party more colorful. Therefore, the solution of the problem is emphasizing the two selling points in a promotional video to increase the brand awareness. It is a good solution for the company because they will have a new tool that can help them in explaining the USP of SUAPI to the customers. This tool will show the uniqueness of SUAPI that the other brands do not have. There are several benefits that the company will get from this project. First, many customers and prospects will know about the uniqueness of SUAPI. Second, the company will find it easier to promote the products to the target markets. Keywords: brand awareness, unique selling points, promotional video.]]>
<![CDATA[Promoting Feliz Guest House Surabaya by Emphasizing Its Unique Selling Points in Its Marketing Booklet ]]>
<![CDATA[Gitta Sanjaya]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.38-41
<![CDATA[Feliz Guest House is a 2-star hotel which located at Jl. Raya Kendangsari No. 80, Surabaya. FGH is a guesthouse with a concept of a mini hotel. Their main competitors are Home Guest House, SepuluhEnam Homestay, and Savira Guest House. The main problem that FGH is facing is the decline of occupancy rate in the past three years. To solve the problem, I think FGH needs a marketing booklet that can help them promote and emphasize its unique selling points. A marketing booklet will be a good solution to the problem is because FGH can effectively promote the business to potential customers. By knowing the purpose of the company and its uniqueness, it will create a positive image on the customers’ mind. The benefit that the company will get is that they can use it to promote their company and its products to the new customers in order to increase the sales. Keywords: Promotion, Promotional Tool, Unique Selling Points, Marketing Booklet.]]>
<![CDATA[Types and Tactics of Questioning used by a Native-speaker Teacher in Teaching Active and Passive Classes ]]>
<![CDATA[Emilia Gunawan]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.6-13
<![CDATA[The purposes of this study are to find out what are the types of questions and questioning tactics used by native speaker teacher of English in teaching passive and active classes and what are the tactics of questioning used related to each type of questions being used by the native speaker teacher of English in passive and active Speaking 1 classes. The theories are taken from Wragg and Brown (2001). According to Wragg and Brown (2001) there are 3 types of questioning which are conceptual question, empirical question, and value question. Other than that, there are 7 tactics of questioning which are structuring, pitching and putting clearly, directing and distributing, pausing and pacing, prompting and probing, listening to replies and responding, and sequencing (Wrag & Brown, 2001). The findings showed that the teacher of Speaking 1 used the same types of questions which are conceptual and empirical types of questions. Furthermore, tactics of questioning that the teacher used are different in active and passive classes. The teacher mostly used empirical types of questioning for both passive and active classes. In teaching passive class, the teachers mostly asked sequencing of questions as the tactics of questioning. On the other hand, in active class, the teacher mostly asked prompting and probing as the tactics of questioning. Keywords: types of questions, tactics of questioning, native speaker teacher of English]]>
<![CDATA[Sociocultural-Interactive Learning Strategies Employed by Students of Social Science and Engineering Studies ]]>
<![CDATA[Yulianto Chandra]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.109-115
<![CDATA[This study aims to find how frequently employed are Sociocultural-Interactive (SCI) learning strategies by high-proficiency students of English for Academic Purpose at Petra Christian University in Surabaya, Indonesia. The study’s theoretical framework is from Oxford’s (2011) S2R Model. To know the employment frequency of the strategies, questionnaire was distributed to 33 students classified as high-proficiency students. These students were divided into two groups based on the fields of study: social science and engineering. Descriptive statistics was used to see which strategy is more frequently used. Furthermore, to see if there is a significant statistical difference between the two groups, Independent T Test was conducted. The findings suggested that although, in general, social science students used SCI strategies more frequently, there was no significant statistical difference between the two groups regarding their employment of the strategies. Additionally, the findings revealed the SCI strategies have not been maximally used in learning English. Keywords: learning strategies, sociocultural-interactive, high-proficiency, fields of study ]]>
<![CDATA[Promoting SPELL ELC Using a Marketing Booklet ]]>
<![CDATA[Arniescza Utomo]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.7.1.85-90
<![CDATA[SPELL ELC (Special Programs for English Language & Literacy English Language & Communication) is an English institution located in Pondok Mutiara blok MEA 8, Sidoarjo. This company claims themselves as an English school. It provides three kinds of English education programs which are English for Children’s Programs, English for Academic Programs, and English for Business Programs. Those programs focus on the kids to adults students based on their needs. However, there are only few people know these programs. It means that they need to be promoted in order to make this institution well-known by others. Therefore, creating a marketing booklet is the best solution for SPELL ELC since the booklet provides complete information about each programs to the potential customers. The content of marketing booklet consists of company’s overview, products’ description, and contact information. In the products description, the information is more emphasized so that the customer can read them clearly. Key words: promotion tool, marketing strategy, marketing booklet]]>
