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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 12 Documents
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Search results for , issue "Vol 8, No 1 (2020)" : 12 Documents clear
Teacher’s Roles and Students’ Behaviors in the Movie The Ron Clark’s Story Wina Kristian
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.21-30

Abstract

This thesis is a qualitative study on teacher’s roles and students’ behaviors in the movie The Ron Clark’s Story. The objectives of this study are to find out the teacher’s roles and students’ behaviors toward the teacher’s roles in the classroom scenes. This study was based on Harmer’s theory on teacher’s roles (2001, 2007) and Scarlett’s theory on students’ behaviors (2015). The data were collected from the movie and transcript of the conversation in the movie focusing on all of the classroom scenes. The findings show that the teacher applies six out of eight teacher’s roles: prompter, controller, resource, organizer, tutor, and participant. The findings of the students’ behaviors show that the students’ behaviors toward the teacher’s roles in the classroom are mostly having disruptive behaviors from scene one to four until it is starting to have significant changes to positive behaviors from scene five to eleven. Keywords: Teacher’s Roles, Students’ Behaviors, The Ron Clark’s Story
A Guideline on How to do Market Research for Branding Purposes at Maru Design Agency Richard Kurniawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.51-63

Abstract

This is a final project report on a problem at maru design agency. Maru design is a strategic and brand design agency which provides company with their services of branding and rebranding. The services help their client to create and develop brands and solve the company’s. Their services need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. Guideline is used as procedures by which to determine a course of action. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide a detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and improve maru design. Keywords: Market research guideline, Market Research, Guideline, Branding
Treasure Hunt: Ethical Egoism vs Individual Anarchism Immanuel Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.116-123

Abstract

This creative project is a novel with an urban-fantasy as the setting and adventure fiction as the plot framework. This novel is depicting a team of a treasure hunters, Michael Harmanto and Lucius Ferdinan. The two of them are trying to find the lost treasures of Kahja, in which they will be asked and tested in their perseverance and ego.  In this creative work, I use Egoism as my topic, and I chose on understanding how egoism if applied ethically, can be treated as a good thing as my theme. Through this, I can show the process and the struggle of people clashing and betraying each other in the name of the egoistic desire of reaching their own personal goal. This story, topic, and theme were inspired by how it would be contrasting to the Indonesian philosophy as a nation. The main viewpoints which are ethical egoism and egoistical anarchism will be depicted in the way the two main characters Michael and Lucius’ attitudes, methods, and results. Keywords: ethical egoism, egoistic anarchism, urban-fantasy, adventure
The Causes of Richie Tenenbaum’s Suicide Attempt in The Royal Tenenbaums Steffanie Preiffer
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.9-20

Abstract

This thesis discussed suicide action in a dramedy movie. In the movie, the decision of suicide begins with negative experiences in childhood which is experienced by Richie, one of the male characters in The Royal Tenenbaums. The purpose of this thesis is to show Richie’s negative self-schema which exists during his childhood, influences how he sees himself and his surroundings. In addition, this thesis exists to reveal the reasons why Richie decides to attempt suicide in his adult life. The theory of negative self-schema shows that Richie’s negative self-schema exists during his childhood is because of divorced parents and criticism. The interpersonal theory of suicide reveals that Richie’s situation matches the criteria of someone who is able to kill himself. First, Richie sees himself as burden to others because he falls into self-hatred perspective and liability. Second, he has faced loneliness, the feeling of lack of reciprocal relationship, and the feeling of social disconnectedness which makes him has a low belongingness. Lastly, these situations make have the ability to do self-harm and strong desire to die. Those steps lead Richie to attempt suicide. Through this analysis, I found that self-esteem and social support give a strong impact for someone’s suicide decision. Keywords: Suicide attempt, negative self-schema, perceived burdensomeness, low belongingness, self-harm
Swear Words Translation in The Raid Movie and Its Classification Evandio Zefanya Pattiselanno
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.124-129

Abstract

This study wanted to help the reader to understand about the classification of swear words in “The Raid” movie’s dialogue. The writer used Larson’s (1984) kinds of translation (literal and idiomatic translation). The writer was interested in analyzing the swear words, especially the classification of translation whether it match to the original meaning or not, for example “anjing” becomes “dog”, “bajingan” becomes “bastard” or being translated using different swear words in the English subtitle of the movie. The writer found that there are so many dialogues translated using swear words on the subtitle of the movie while the dialogue itself does not have any swear words. The rest of other swear words are being translated match with its original meaning, and there are also different translation. Keywords: translation, swear word, subtitle, literal translation, idiomatic translation
Translation Strategies of Figurative Language in the Novel The Fault in Our Stars Deby Angelia
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.101-115

Abstract

This research wanted to help the reader to understand about the classification of translation strategies in the novel The Fault in Our Stars. The writer used Larson’s (1998), proposes three strategies to translate figurative language. The writer was interested in analyzing the figurative language because there are many kinds of implicit meaning in figurative language; she felt that it was interesting to be analyzed. Besides, the writer chose a novel because it explains the story more detail than others such as movie. She chose The Fault in Our Stars novel because the story is quite touched and there are a lot of figurative languages on its novel. The writer hope that the translated meaning of figurative language can be the same as the original text.  Keywords: Translation, Translation Strategy, Figurative Language, Source Language, Target Language.
Translation Procedures of the Indonesian Subtitles of English Idiomatic Expressions Found in Inside Out Jasmine Julie Kusuma; Julia Eka Rini
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.1-8

Abstract

This thesis focused on studying the subtitles of idioms found in the movie, Inside Out (2015), specifically the idioms uttered by Joy, Sadness, Anger, Fear, and Disgust. The writer used the following theories by Newmark (2001) to analyze the data—Translation Procedures to sort out the translations, and Translation Criticisms to evaluate the appropriateness of the translations. Through this study, the writer aimed to find the most frequently used translation procedure for idioms in Inside Out, and the appropriateness of its translations. After analyzing the data, the writer concluded Functional Equivalent as the most frequently used translation procedures for idioms found in Inside Out by producing 23 out of 39 translations. Functional Equivalent also produced mainly appropriate translations with 20 translations being appropriate. In conclusion, Functional Equivalent is the most recommended procedure to translate idioms, because it produces referentially and pragmatically accurate, semantically adequate, and natural translations. Key words: Translation, Subtitles, Idioms, Translation Procedures
The Construction of Meaning Through the Visual Images and Written Texts in Nature Republic Wendy Cynthia Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.92-100

Abstract

Advertisement is an important business tool that enables companies to promote their products, as well as delivering a message. In this research, I use Nature Republic posters entitled “Soothing Gel” and “Soothing & Moisture Aloe Vera 90% Body”. I used qualitative approach in this research. Next, I use the theories of Multimodal Discourse Analysis for the first research question and Denotative and Connotative for the second research question. I aimed to discover what the meanings that are constructed through the visual images and how the meanings are supported by the written texts. Through the poster, Nature Republic is building the feelings of being beautiful, young, confident, natural, pure, and trustworthy to its consumers. In conclusion, Nature Republic is trying to make consumers believe in their products and deliver many values through its posters. Keywords: Advertisement, marketing, poster, multimodal discourse analysis, denotation, connotation.
Introducing PT. Adikarya Multi Teknologi Mandiri Using a Company Profile Sheryl Keren Muliadie
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.39-50

Abstract

PT. Adikarya Multi Teknologi Mandiri is a business-to-business company involved in vacuum coating industry. Its folder-shaped company profile specifically targets purchasing personnels and is tailor made to suit procurement process during an open tender; acting as the extension of a name card. Hence, the company profile pays special attention to design that enables easy reading which showcases the company’s products and services. Texts are kept short and fully focused on highlighting the company’s unique selling preposition to entice offers. The design is based on Gestalt’s Principle and Contemporary Color Theory by Steven Bleicher, while the text follows Sally Hogshead’s Fascinate: How to Make Your Brand Impossible to Resist and Blythe’s Essential of Marketing. Keyword: Business to business, Company Profile, Short Company Profile
Promoting Tropicana Slim Products to Cafés in Surabaya Using a Marketing Booklet Clarita Ivone Rumimpunu
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.79-91

Abstract

This is a Final Project report on a problem at PT. Nutrifood Indonesia. Tropicana Slim (TS) is a range of sugar free, low fat, low salt and low-calorie products. There are various ranges of TS products that can be used in Cafés, but most of the decision makers do not know that TS has other products besides sweetener. Thus, in order to introduce other products to the decision maker, a marketing tool is needed to give detail information about the products. A marketing booklet is a small book containing information about things for marketing purposes. The contents consist of general information about the company, products description, benefits of the products and contact person. To persuade the readers, Tropicana Slim’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents. Thus, it will help to introduce Tropicana Slim market and penetrate its various products to the Cafés. Keywords: marketing tool, marketing booklet, USP

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