cover
Contact Name
Dwi Setiawan
Contact Email
katakita@petra.ac.id
Phone
+62312983066
Journal Mail Official
katakita@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131
Location
Kota surabaya,
Jawa timur
INDONESIA
Kata Kita: Journal of Language, Literature, and Teaching
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Articles 11 Documents
Search results for , issue "Vol 8, No 2 (2020)" : 11 Documents clear
Series of Discrimination: Exploring Discrimination among Children Patricia Tanjung
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.135-143

Abstract

This series of children’s literature focuses on discrimination among children based on their race, sex, disability, physical attractiveness, and social class. The goal is to find the ways children discriminate against their friends and also the ways they cope with discrimination. To do so, this creative thesis uses the concept of prejudice and discrimination and also the theory of Coping. From the series, it is shown that children can verbally, behaviorally, and relationally discriminate against their friends and that children can use problem-focused coping to cope with discrimination. Therefore, by understanding ways discrimination manifests itself and knowing how to cope with discrimination, children can detect discrimination and learn to cope with it.Keywords: Discrimination, Picture Books, Children’s literature, Realistic fiction
Speech Acts on McDonald’s Slogans and/or Headlines in Written Advertisements Stefany Juliwati
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.192-200

Abstract

This study of speech act was to find out about the illocutionary functions and the relationship between structural form and its communicative function. The source of the data is 24 written advertisements as published in the website Bored Panda. The data of this study are the 34 slogans and/or headlines found in the selected 24 McDonald’s’ written advertisements. The writer used qualitative approach. The theories applied consist of speech act, context and modes, body language, and copywriting. The findings reveal that regarding illocutionary functions, representatives serve as the most frequent type, followed by expressives and directives. The absence of comissives indicates that using promises/threats to promote is not a good promotional strategy. Meanwhile, the absence of declarations indicates the copywriters’ non-existent institutional roles to perform the act. All (34 out of 34) the speech acts have direct relationship between the structural form and communicative function.Keywords: speech acts, slogans, headlines, advertisements.
Comparing Translation Strategies of Two Different Translators of 'Tintin In Tibet' Theresia Lunetta Thionarto; Julia Eka Rini
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.144-151

Abstract

This study discusses the differences in Indonesian translations of Tintin in Tibet published by two different publishers. The translation strategies used in these books were qualitatively analyzed using the theory of Mona Baker (2018). The rank of the most dominant strategies, from the most frequent to the less, used by the translators are paraphrase using the unrelated word, paraphrase using the related word, cultural substitution, omission, and less expressive word. The naturalness of the translation is affected by the strategies and by the traits of the character and context. In the translation of swear words, the best strategy used to translate the swear words are cultural substitution. It is better than other strategies because the readers can understand more if familiar swear words are used. In conclusion, both translators have different results of natural translation, but in the translation of swear words, the translator of Indira provides more natural translation.Keywords: Translation, translation strategies, natural, swear words
Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market Nathalia Cindy Cindy
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.201-211

Abstract

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market
Children Picture-Book Series on Exploring the Causes of Low Self-Esteem Issues in Children and the Positive Effects after Overcoming Them Graciela Adelia; Stefanny Irawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.152-160

Abstract

This paper discusses creating children picture-book stories which highlight the issue of self-esteem in children, particularly exploring the causes of low self-esteem in children as well as what children get after regaining their self-esteem. Serving as the theoretical framework are Erik Erikson’s Psychosocial Development, the concept of Praise Paradox, Body Image, and Colorism. In the first and second story, the main characters have low self-esteem because they feel unappreciated, and they later feel more loved and happier after overcoming their issues. In the third story, the main character has low self-esteem because she keeps receiving the wrong type of praise but later becomes calmer after overcoming her issue. The main characters in the fourth and fifth story have low self-esteem because of their appearances, but they will later be more confident and secure after overcoming their issues.Keywords: Children Picture-Books, Self-Esteem, Psychosocial Development, Praise Paradox, Body Image, Colorism
The Roles of Event Organizers in Arranging Chinese-Indonesian Wedding Rituals Clarence Finlay Limantara
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.212-218

Abstract

Nowadays, Chinese-Indonesians have already been modernized and many of them do not understand what rituals they have to undergo on their wedding day. It becomes a good opportunity for event organizers (EO) to do their businesses in arranging weddings. In this research, I am interested in finding out about the roles of event organizers in arranging Chinese-Indonesian wedding rituals. This study focuses on the roles of EO in running their business and arranging Chinese wedding rituals using the theory of consumerism. In consumerism, Chinese-Indonesian wedding rituals as a part of culture, can also be regarded as a product to be bought and sold. The data collected are from interviews with some EOs in Surabaya to find out the roles of EO in arranging Chinese-Indonesian wedding rituals. There are three different roles of EO, which are informant, organizer, and seller. Moreover, EO has the responsibility in succeeding the client’s wedding day.Keywords: Commodity, Consumerism, Event Organizer, Chinese-Indonesian, Wedding Ritual.
Is It Too Late? Exploring Self-Actualisation of a Self-Proclaimed Artist in a Restrictive Chinese-Indonesian Family Erick Setiawan Santoso; Dwi Setiawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.161-168

Abstract

Self-actualisation is an interesting topic to be talked about in Indonesia, as Indonesian families still uphold filial piety very highly. Thus, the concept of putting forwards one’s dreams and wishes for one’s own future and brushing aside one’s parents’ wants and plans is mostly unheard of. I made this creative work, in form of a novel, to highlight this highly-relevant phenomena and initiate the talk between parents and their descendants. This story is written from the perspective of the son of a family who wants to be an artist, but faces hurdles in the form of his chasing tiger mother and how that affected him and his decision-making in relation of becoming the best version of himself.Keywords: Artistry, Chinese-Indonesian, Filial piety, Poetry, Realistic fiction, Self-actualisation.
Multimodal Analysis on Product Placement in Korean Drama: “Goblin” Natalia Kristiva; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.219-225

Abstract

Many companies try to find innovative ways of reaching their target market and promoting their products. Product placement (PPL) is one of such innovative ways. PPL has become popular in marketing communication because the promotion in it is quite subtle. It happens because in PPL, the advertisement is integrated in the structure of the narratives of TV series or films where PPL takes place. Thus, PPL can skirt the negative view toward advertising. In this study, we examine how PPL convey advertising messages in Korean drama, Guardian: Great and Lonely God (Goblin). In so doing, by using multimodal theory we analyze the verbal and non-verbal communication practices found some scenes of the Korean drama, and the meaning of PPL semiotic resources in those scenes express. Our findings show that PPL conveys the advertising messages through the acting, the facial expression, and the shot of products.Keywords: Product Placement, Multimodal, Modes, Goblin, Verbal and Non-Verbal Communication
This is My Country (?) Exploring Denial in Relation to the Negative Aspects of Nationalism in Indonesia. Edward Salim; Liem Satya Limanta
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.183-191

Abstract

Nationalism is a central part of Indonesian ideology, but few Indonesians recognise or acknowledge its more negative elements out of denial. As such, the nation rarely addresses the numerous human right violations committed in the past for the sake of upholding this ideology. In response to this issue, I wrote this novel to show the detrimental effects of denial have on people, as well as the way to cope with it. This creative work takes on the perspective of a soldier in the New Order era, who in the effort to find his missing brother, encounters the harsh reality in Buru island that forces him to reconsider his naïve understanding of nationalism.Keywords: Denial, Nationalism, Nation, Indonesia, Buru, Historical Fiction, History, Novel
LG G5 Advertisement Focused on Visual and Verbal Image Lee Seung Hwa
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 2 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.2.130-134

Abstract

I want to analyze LG G5 advertisement, because LG G5 is different from other companies’ mobile phones. When LG G5 was released newly, LG G5 had special functions, unique designs, and several additional device and modular types. Therefore, LG G5 advertisement is worth researching. This research attempts to discover the perceived meaning in G5’s advertisement of LG. At the elaborations of research problem, two research questions arise as follows (1) how meaning is in the advertisement created through verbal expression (2) how meaning is in the advertisement supported by visual expression. The theories used are semiotics, signification, denotation and connotation. Methods are descriptive qualitative. The findings imply that LG G5 is a symbol of happiness, enjoyment, and an icon of fancy and modernity by the verbal expression. In addition, this shows LG G5’s brand image as LG is technology innovation company, as well as a company that support happiness in people’s life by verbal and non-verbal expression.Keywords: Visual and verbal images, life, good, happiness, phone, modular type

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