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Santa Margaretha Niken Restaty
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marcommers@mercubuana.ac.id
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santa_margaretha@mercubuana.ac.id
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Fakultas Ilmu Komunikasi Universitas Mercu Buana, Gedung C Lt. 2, Jalan Meruya Selatan, Kembangan, Jakarta Barat 11650.
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Kota adm. jakarta barat,
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Marcommers : Jurnal Marketing Communication and Advertising
Published by Universitas Mercu Buana
ISSN : 20865619     EISSN : 27145255     DOI : https://doi.org/10.22441/marcommers
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on aplications in the fields of communicatioan. ADVERTISING : advertising effectiveness, advertising ethics, global advertising issues along with the economic, political, social and environmental aspects of advertising. DIGITAL MARKETING COMMUNICATION : digital marketing communication planning, digital marketing communication implementation. CONSUMEN BEHAVIOR : personal determinants of consumer behavior, the consumer decision process.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol 11, No 1 (2022)" : 5 Documents clear
Analisis Komunikasi Pemasaran Wisata Palembang Melalui Media Sosial Dianthi, Martha Heriniazwi
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.3709

Abstract

Promosi media online saat ini menjadi sebuah cara baru dalam memproduksikan suatu produk atau barang. Cara ini dinilai cukup efektif daripada cara konvensional. Dampak yang dirasakan dari kegiatan promosi. Salah satunya yang dilakukan oleh pemerintah kota Palembang yang melakukan promosi destinasi wisata melalui media online seperti website dan instagram.Kedua media ini memiliki ciri dan dampak masing-masing yang dapat dirasakan guna mengembangkan pariwisata di Kota Palembang tersebut. Seperti halnya kemudahan dalam memberikan informasi atau mengetahui berita terbaru yang ada di Kota Palembang tersebut. Maka dari itu, penelitian ini akan menganalisis bagaimana promosi komunikasi pemasaran yang dilakukan oleh pemerintahan Kota Palembang melalui media sosial Dalam penelitian ini akan menggunakan metode penelitian kualitatif dengan melakukan wawa cara mendalam terhadap key informan. Key informa  tersebut terdiri dari dua orang yang merupakan pengurus serta admi  dari media sosial Pemerintah Kota Palembang
Strategy Marketing Narasi TV Sikumbang, Syafei
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.15220

Abstract

This study aims to find out how Narasi.tv's marketing strategy is in producing messages that will be broadcast through social media youtube. Every stage that exists must be the result of the thoughts of professional officers who are members of a solid team. The stages of the production process that we want to study are the production of the Narasi.tv program which starts with Pre-Production, Production and Post-Production. The research method used is a case study with a qualitative approach, and the type of research is descriptive, the researchers used interviews. The results of the research that the researcher found that the production strategy started from planning with research by choosing interesting materials and the best crew. The trending material is to be made into a talk show program, while in production chooses the best resource persons, then in post-production the editor edits by making it interesting in the first minute and adding illustrations both audio and video to support the editing results.
Pengaruh Endorser Arief Muhammad Terhadap Minat Beli Konsumen Pada Produk Cakekinian Prismadini, Maylia Ajeng
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.15467

Abstract

The strategy carried out by the company in increasing the sales value of products through advertising elements, one of which is determined by the Endorser. This study aims to determine the influence of endorser Arief Muhammad on consumers' buying interest in contemporary cake products. In the concept of celebrity endorser according to Terence A. Shimp, there are 5 dimensions known as TEARS. And the concept of buying interest used in this study is the AIDA model theory initiated by Kotler & Keller. The research method in this study uses a quantitative approach with a survey method. The data collection technique uses a non-probability sampling technique. The respondents are active followers of the instagram account @cakekinian.official. The results showed that the credibility of the endorser contributed 63.1% of its influence on buying interest which means a strong influence and the remaining 36.9% was influenced by other factors outside the factors studied. This study concluded that there is an influence of endorsers on consumers' buying interest.
Upaya Preventif UNICEF Dalam Pencegahan Kejahatan Seksual Pada Anak Suryani, Ita
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.15212

Abstract

Upaya pencegahan kejahatan seksual pada anak tidak dapat menggandalkan semata-mata pada penindakan yang menjadi kewenangan institusi penegak hukum. Upaya pencegahan kejahatan seksual pada anak juga harus menjadi perhatian khusus bagi UNICEF dan keluarga. Sebagai salah satu elemen penting, keluarga diharapkan dapat berperan dalam memberikan pengetahuan dan pemahaman mengenai pencegahan kejahatan seksual pada anak. Tulisan ini menjelaskan mengenai upaya preventif yang dilakukan oleh UNICEF melalui video animasi pendidikan anak “Kisah si Geni”. Video tersebut memberikan edukasi kepada anak untuk mengetahui apa yang harus dilakukan agar terhindar dari kejahatan seksual. Pada video animasi bertajuk “kisah si Geni” yang di rilis oleh UNICEF diperuntukan bagi anak usia 3 s/d 12 tahun, yang didalamnya juga terdapat nomor telepon bantuan yang dapat dihubungi.  Metode yang digunakan dalam penelitian ini yaitu metode studi kasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakan untuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspek individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis. Kesimpulan menunjukkan bahwa video “Kisah si Geni” yang di rilis oleh UNICEF memberikan informasi dan pengetahuan kepada orang tua khususnya agar selalu dapat lebih respect dan memperhatikan anak-anak demi tercapainya tumbuh kembang anak yang lebih baik.
Strategi Kreatif Komunikasi Pemasaran Digital Pada Wisata Museum di Jakarta Barat Cahyowati, Tridiah; Ardha, Berliani
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v11i1.6944

Abstract

The government is currently trying to manage museums in Indonesia and attract the interest of the millennial generation. Currently, the number of visits to the National Museum, Jakarta History Museum, Ceramic Museum and other museums in Jakarta is still low. In fact, these museums are one of the tourist destinations that can be visited by tourists. Therefore, the number of visits still needs to be increased in order to compete with the habits of the millennial generation who often visit shopping centers. The Old City area in Taman Sari District, located in West Jakarta, is a favorite tourist destination for local and foreign tourists. The strength of the Old City area is the existence of Dutch heritage buildings and several museums that are located close together, namely the Jakarta History Museum, the Wayang Museum, the Ceramic and Ceramic Fine Arts Museum and several local Indonesian bank museums such as the BNI Museum (Bank Negara Indonesia 1946), the Bank Mandiri Museum and the Bank Indonesia Museum. Based on the above, researchers are interested in researching Creative Strategies for Museum Tourism in Jakarta.

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