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Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
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ANALISIS KOMUNIKASI PEMASARAN WISATA PALEMBANG MELALUI MEDIA SOSIAL Martha Heriniazwi Dianthi
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 1 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v10i1.3709

Abstract

Promosi media online saat ini menjadi sebuah cara baru dalam memproduksikan suatu produk atau barang. Cara ini dinilai cukup efektif daripada cara konvensional. Dampak yang dirasakan dari kegiatan promosi. Salah satunya yang dilakukan oleh pemerintah kota Palembang yang melakukan promosi destinasi wisata melalui media online seperti website dan instagram.Kedua media ini memiliki ciri dan dampak masing-masing yang dapat dirasakan guna mengembangkan pariwisata di Kota Palembang tersebut. Seperti halnya kemudahan dalam memberikan informasi atau mengetahui berita terbaru yang ada di Kota Palembang tersebut. Maka dari itu, penelitian ini akan menganalisis bagaimana promosi komunikasi pemasaran yang dilakukan oleh pemerintahan Kota Palembang melalui media sosial Dalam penelitian ini akan menggunakan metode penelitian kualitatif dengan melakukan wawa cara mendalam terhadap key informan. Key informa  tersebut terdiri dari dua orang yang merupakan pengurus serta admi  dari media sosial Pemerintah Kota Palembang
Marketing Communication Strategy Of Bengkulu Provincial Government Towards Tabut Festival As An International Event Octaviani, Vethy; Heriniazwi Dianthi, Martha; Dinero, Rio
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1542

Abstract

The tourism sector is currently starting to grow again after experiencing a crisis that occurred due to the Covid-19 Pandemic that occurred almost all over the world. This development is utilized by the Bengkulu Provincial Government to develop tourism owned by Bengkulu by holding the 2023 Ark Festival. Unlike the Tabut Festival in previous years, the Bengkulu Provincial Government currently has a strategy to move towards the Tabut Festival as an international event. This research uses descriptive qualitative research methods with data collection through in-depth interviews and literature studies. Therefore, it can be explained that based on segmentation, the Bengkulu Provincial Tourism Office targets local visitors in areas near Bengkulu Province, namely West Sumatra, South Sumatra, Jambi and Lampung. As for international visitors, the target is ASEAN members, Middle Eastern countries and Europe. The visitor target for the 2023 Tabut Festival is 150,000 both internationally and nationally. For now, social media is the priority media in promoting the Festival Tabut. The theme used is’ Keramaian Asli Bengkulu’. This theme is expected to be an attraction for visitors and be able to attract economic movements in Bengkulu Province. However, the obstacle felt by the Tourism Office is the limited media used and the human resources it has. Therefore, to go to the International Event still needs more careful preparation for next year, especially on promotional media and human resources at the Bengkulu City Tourism Office.
Visual Communication In Tourism Development (Study on Curug Cay Waterfall Tourism, Bukit Village, Semidang Lagan District, Central Bengkulu Regency) Hartono, Giri; Octaviani , Vethy; Heriniazwi D , Martha
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1658

Abstract

This research aims to determine visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. The informant in this research was 1 informant, namely the social account manager for the Curug Cay waterfall. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency is seen based on the Aesthetic Theory according to Dake (2015:98) which consists of Disambiguity and Meaning, Control of Direction, Tension, Unity and Realism. It can be seen that the visual communication carried out by Bukit Village in promoting the Curug Cay waterfall tourist attraction is through social media such as Facebook, Instagram and TikTok. In creating content, there are many things that must be considered, such as strategies for taking interesting pictures and videos so that they attract people's attention to visit the Curug Cay waterfall tourist spot.
Negosiasi Antara PSK (Pekerja Seks Komersial) Dengan Pelanggan (Tamu) Di Kota Bengkulu Erwanda, Ega Silvia; Narti, Sri; Heriniazwi, Martha
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5714

Abstract

Commercial Sex Workers) in Bengkulu City and customers (guests) in maintaining relationships. This research method is descriptive qualitative. The technique for determining informants in this research used random sampling techniques. Data collection techniques used observation, interviews and documentation. Data analysis techniques use data reduction, data display (data presentation) and conclusion drawing/verification. Based on the research results, it was concluded that interpersonal communication patterns can be broken down into several stages, including the contact stage, involvement stage, familiarity stage, destruction stage and termination stage. These stages can describe the communication pattern between prostitutes in Bengkulu City. Interpersonal communication in prostitution transactions is considered effective because of several characteristics of interpersonal communication. The first thing that stands out is the openness between prostitutes and guests. Openness in online prostitution transactions is defined as clarity in providing information from both parties, where both parties agree to continue the negotiation process. Secondly, empathy is the ability to know what other people feel. This includes when prostitutes and customers understand each other. Third, positive feelings (positiveness), a positive attitude in interpersonal communication means that prostitutes and customers view themselves positively and respect other people, using polite language when communicating. Fourth, equality, in this case the desires between prostitutes and customers. which has one goal.
Kritik Sosial Dalam Lirik Lagu (Analisis Wacana Lagu Maju Dari .Feast) Tirta, Danu; Sari, Sapta; Dianthi, Martha Heriniazwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5719

Abstract

Feast is a band that expresses social criticism through songs. Idealism in music, the use of words that contain figures of speech, and the themes presented make the author use the lyrics of the song "Maju" by the band .Feast as a study in this research. The method used in this research is qualitative method. The aim of this research is to find out the meaning of social criticism in the song "Maju" using Teun A. Van Dijk's approach. Critical discourse analysis using Teun A. van Dijk's approach model includes text dimensions, social cognition dimensions, and social context dimensions. The text dimension will analyze macro structure, superstructure and micro structure, then discuss it in the social cognition dimension and social context dimension to find the meaning of social criticism in the lyrics of the song "Maju". Analysis of song lyric data was carried out to describe the meaning of social criticism in the lyrics of the song "Maju" by .Feast. The results of this research show that there is social criticism in the lyrics of the song "Maju" sung by . survive and fight to the last drop of blood to defend the sovereignty of the Republic of Indonesia. Courage is something that must be instilled in every human being and defending the rights that belong to us is a must.
Self Disclosure Pada Komunikasi Generasi Z Apriyanti, Eka; Sari, Sapta; Dianthi, Martha Heriniazwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6386

Abstract

Instagram with its features has encouraged Generation Z to self-disclose. Self-disclosure on Instagram has a unique form of communication. Individuals can choose to reveal aspects of their personal lives with varying degrees of openness. The purpose of this research is to find out how Generation Z discloses information about themselves (self-disclosure) which is often hidden as a form of communication through Instagram social media. The type of research used by researchers is qualitative research with an analytical approach in accordance with DeVito's Theory. The sampling method uses purposive sampling method. The result of the study is that self-disclosure by informants tends to be often done to people who are known according to the amount aspect in DeVito's Theory. The five informants have fulfilled the valence aspect of self-disclosure by conveying positive or negative expressions on Instagram through photo and video content. The five informants' self-disclosure has fulfilled the accuracy/honesty aspect of DeVito's Theory where self-disclosure actions are mostly based on existing reality. The five informants have fulfilled the intention aspect of DeVito's theory, namely conveying their intentions and goals even though the application is different. Each informant has a different level of familiarity and depth of self-disclosure material, depending on who the self-disclosure is disclosed to. This is in line with the intimacy aspect of DeVito's theory. Self disclosure made by the five informants on Instagram social media has fulfilled 5 aspects of DeVito's theory, namely amount, valence, accuracy/honesty, intention and intimacy.
The Phenomenon Of Peer Intimacy Who Is Married (Study Of Employees In The Education Department And Environment Culture Of Bengkulu Province) Elesmi, Elesmi; Narti , Sri; Dhianti , Martha Heriniazwi
Social Sciences Journal Vol. 1 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v1i2.466

Abstract

This research was conducted to find out how the process of intimacy between co-workers occurs within the Bengkulu Province Education and Culture Service. This research uses descriptive qualitative methods. This research uses data collection techniques through in-depth interviews, observation and documentation. The technique for determining research informants uses purposive sampling using Altman Taylor's social penetration theory. The research results show that there is a phenomenon of intimate closeness between colleagues at the Bengkulu Province Education and Culture Service. This intimate closeness phenomenon occurs through 5 stages, namely the initial stage (surface contact), they know each other because they work in the same agency and spend time from 08.00-16.00, the exploration stage (exploratory affective exchange) they express each other's feelings intensely communicating on Whatsapp, commitment (affective exchange) they share trust and confidence and have an agreement not to contact outside office hours and always give female informants money, intimacy (self-disclosure) reveal personal information to each other and they have checked in at hotels and the stable stage of the relationship understands and they continue to carry out this relationship, supporting each other.
Personal Branding "Gemoy"Prabowo (Case Study On The Tiktok Account @Partai Gerindra) Aghisty Firan Marenza; Yanto Yanto; Martha Heriniazwi Dianti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6555

Abstract

Personal Branding is described as a process or effort to build a unique, strong and relevant self-image in the minds of other people. This involves identifying and building on our personal strengths, abilities, and uniqueness as characteristics that differentiate us from others. One of the social media that reflects Prabowo's branding as "gemoy" is the tiktok account @Partai Gerindra. This research aims to dig deeper into the process of forming Gemoy Prabowo's Personal Branding, especially related to the 'gemoy' image that is seen in his public interactions and increasing popularity and having a significant impact on Tiktok social media. The type of research method used in this thesis is descriptive qualitative research. The importance of this research lies in an in-depth understanding of the relationship between Personal Branding of political figures and public perception of their political image. The theory used is Peter Montoya's theory where Personal Branding marketing is the process of building and strengthening a person's personal image and reputation in the minds of other people. There are eight processes for forming Personal Branding owned by Peter Montonya, namely: 1. Specialization (The Law of Specialization), 2. Leadership (The Law of Leadership), 3. Personality (The Law of Personality), 4. Difference (The Law of Distinctiveness) , 5. Visibility (The Law of Visibility), 6. Unity (The Law of Unity), 7. Firmness (The Law of Peristence), 8. Good name (The Law of Goodwill).The results of the research and discussion are concluded as follows from the results of research conducted on Gemoy Prabowo's Personal Brandingon the Gerindra Party TikTok account, that this Personal Branding has succeeded in creating a strong and positive image among social media users. Gemoy Prabowo was able to build a unique and attractive personal identity by introducing the Gerindra Party to the public via the TikTok platform.
Komunikasi Terapeutik Guru Pada Siswa Berkebutuhan Khusus SLB Karabela (Down Syndrome) Kota Bengkulu (Studi Di Sekolah Luar Biasa Negeri Karabela) Dianthi, Martha Heriniazwi; Narlena, Iis; Yanto, Yanto
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7403

Abstract

This research was conducted to find out how the stages in therapeutic communication process are established between teachers and students with Down syndrome who are in SLB Karabela, Bengkulu city. This research uses descriptive qualitative methods. In this study using data collection techniques through in-depth interviews, observation, and documentation. The results showed that there is a practice of therapeutic communication at SLB Karabela, where this communication has four stages, namely the pre-interaction stage where this stage the teacher prepares himself to meet with students, the stage (orientation) Introduction stage where the teacher approaches students slowly, the work stage where the teacher is teaching children with Down syndrome by persuading students gently and the termination stage where the teacher sees the students’ development from beginning to end. In this study it is found that teachers in dealing to students with Down syndrome have different ways. This is because students with Down syndrome have different characters, so they require different actions.
Peran Komunikasi Keluarga Dalam Meningkatkan Kesejahteraan Psikologis Remaja Pada Keluarga Broken Home Wandira, Ayu Febrya; Narti, Sri; Dianthi, Martha Heriniazwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7415

Abstract

This study aims to determine the role of family communication in improving the psychological well-being of adolescents in broken home families. This research is a qualitative research using the triangulation method, namely observation, documentation and interviews as well as literature studies. This type of research is field research which means that the researcher observes directly to the field to get maximum results. Family communication is analyzed as factors that affect the psychological well-being of adolescents. The results of the study show that the role of family communication has not been applied massively by parents to adolescents affected after the divorce of their parents, giving rise to the term broken home, which is a family in which there is no peace, prosperity and disharmony. Family communication in broken home families shows a bad parental self-image for children because parents do not put themselves like parents to children who need guidance after divorce. So that the psychological atmosphere in children is disturbed such as feeling afraid, depressed and not expressive. In families that are broken home, there is a parental communication style that changes to be more aggressive towards children. This is because the way parents lead their children is not done as they should and parents think too much about their own feelings, so that children feel uncaring and more comfortable outside the home. The language ethics used by parents when talking to children have changed. Parents use word choices and body gestures that make children feel pressured so that children keep their distance from their parents because they think that parents are no longer a safe place.
Co-Authors Aghisty Firan Marenza Arum Indah Respati Chayono, Idrian Dinero, Rio Eka Apriyanti, Eka Elesmi, Elesmi Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hidayat, Rikardo Imran Jayanti, Jetri Putri Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika Maryaningsih, Maryaningsih Mujiono Mujiono Murwani, Anis Endang Sri Narlena, Iis Narti , Sri Putra, Dilmai Putra, Rama Anandra Sapta Sari Sapta Sari Sari, Tina Puspita Sri Narti Sri Narti, Sri Suryadi, Aprilia Tirta, Danu Vethy Octaviani Virgo Effendi Wandira, Ayu Febrya Yahya , Jorgi YANTO YANTO Yanto Yanto Zarniati, Devi