cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Santa Margaretha Niken Restaty
Contact Email
marcommers@mercubuana.ac.id
Phone
+6282111312022
Journal Mail Official
santa_margaretha@mercubuana.ac.id
Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Gedung C Lt. 2, Jalan Meruya Selatan, Kembangan, Jakarta Barat 11650.
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Marcommers : Jurnal Marketing Communication and Advertising
Published by Universitas Mercu Buana
ISSN : 20865619     EISSN : 27145255     DOI : https://doi.org/10.22441/marcommers
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on aplications in the fields of communicatioan. ADVERTISING : advertising effectiveness, advertising ethics, global advertising issues along with the economic, political, social and environmental aspects of advertising. DIGITAL MARKETING COMMUNICATION : digital marketing communication planning, digital marketing communication implementation. CONSUMEN BEHAVIOR : personal determinants of consumer behavior, the consumer decision process.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 4 Documents
 1 
Search results for , issue "Vol 2, No 1 (2008)" : 4 Documents clear
Komunikasi Pemasaran Program CSR "Pertamina Sehati" 2007-2008 Irene Irawati; Sehti Nurhayati
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1074.549 KB) | DOI: 10.22441/marcommers.v2i1.7347

Abstract

Marketing communications is a uer!!important aspect in coinmunicoti'rig, introducing grid i, !forming the product. Marketing communications is not only used for tangible products but alsofor intangible products that implement the corporate social responsibility(CSR). Pertaininaoccordisoneqf Pertainino^;CSRprogromsin theheolthjield. !PertaininaSehati' require marketing communications to be able to introduce on try'ormtheprogr"in wasogoodoneaccordPertaminatosogiet!I that become the targetqftheprogrom andtLiidercommt, nity. Mixqfcommunicotion orthecommunication tools used such OS aduerti'sing, media, to o60ue the line: aduerto, 'mis und public service aduertisements and the media below the line: exhibits, brochures, banners and banners; public relations use euent, news, talk shows, reports annual, Pertominos CSR profile book, and inagarr'ne companies.
Strategi Personal Selling Produk Jasa IT Bambang Dwi Cahyo; Elva Meiliza
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.606 KB) | DOI: 10.22441/marcommers.v2i1.7348

Abstract

Tile deuelopment ofJ, !formation technology growing at this timemokingPT. MastersgstemJi!fotomatocreoteotrointng center company, namely PI'./!. ctiuindofr!formationsgstem that has riprodi!ctfonn offTframing services. The product of PI' Actiuindo is training services of a computersqjtoore, To make easier in selling its IT training is necessary personal selling strategy. Therefore, the importance of personalselling OS a keg element in the direct marketing communications, researchers chose to make the research personalse!ting strategy on PT. Actiuindolr!formationsgstem. Thepurposeqfthisresearchisto determine how the strategy qfpersonolselling of PI'. Acti'urndo flat'ormotion System. This research using method desertj, tiue quantattue with case stud!!. Tile results obtained are the implementction of personal selling strategy on PTActiuindo System 17!formatics. Start from salting personal data intering steps, soles coils, prospect, closing andseruicestoconsumers, The typeqfpesonol selling strategies used PT. f^formation System is professional, beside that also using a type of salesperson soles strategy to buglersandsellers to group buyers.
Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua Dwi Irmawaty Gultom; Jefri Roberto Gala
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.041 KB) | DOI: 10.22441/marcommers.v2i1.7349

Abstract

Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements onAbstractteleuis, bn.
Progam Caring Untuk Merentensi Pelanggan Telkom Flexi Tri Diah Cahyowati; Mutiara Leinsove Sara
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.334 KB) | DOI: 10.22441/marcommers.v2i1.7345

Abstract

GIStomers ore the most important CSFiect of a bust', less. Company^ success in prouiding customer sati^faction is highly dependent on the @6nit:I to sati$1^ customers and ultimately to retain its customers. PT. Talkomunikosifndonesia is a company engaged in thefteld of telecommunications services. Related in thenIce of competition CD^,;!4. -based telecommunication business which currently tight, PT. Talkom South Jakarta to implement a strategyCttstomerRetentionMorketing (CRM)to keep customers Flea'. Flexi'customersin maintaining the Talkor, IFle, cz'implement Marketing costomerRetentionintheformqfaretentionprogrom calledCaring Program24. fntheCaringProgromis24TelkontFle:c, ' make customer retention t^ff'orts, cmong others, streamline and improue the uoriot, s channels ofir!formotion Gridcommttnication with customers, to establish interaction and improue relations with customers.

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2008 2008


Reset
Filter By Issues
All Issue Vol 14, No 1 (2025) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 2, No 1 (2008)