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Business and Entrepreneurial Review

ber
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Published by Universitas Trisakti

ISSN : 08539189 EISSN : 22524614 DOI : https://doi.org/10.25105/ber

Core Subject : Science,

Decision Sciences, Operations Research & Management

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009" : 8 Documents clear

FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF MOBILE PAYMENT ON CONSUMER BANKING IN NORTH JAKARTA Johni Basa Sihaloho
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The background of this research was the growing interest in mobile commerce and the high penetration rate of mobile communication service in Indonesia are expected to provide mobile operators a new and great business, the mobile payment. Therefore, its important to investigate what factors make the mobile subscribers reluctant to accept mobile payment. The objectives of this research were to identify the factors influence behavioral intention of mobile payment. The design of this research applies hypothesis testing to examine all hypothesis in this study. The methods used in this study were multiple regression between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed on 140 respondents in North Jakarta. There were 130 responses of which 125 completed and usable for analyzed by multiple regression. The result of this research concludes that the first, perceived usefulness, facilitating condition, attractive alternative have significant impact on attitude mobile payment.The second, attitude mobile payment has significant impact on intention. The third, continuity cost and interpersonal relationship have significant impact on behavioral intention. Finally, move in cost has not significant impact on behavioral intention

IDENTIFICATION EXISTENCE OF BULLWHIP EFFECT ON SUPPLY CHAIN PT. ABC yulie Megawati
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

Bullwhip effect is the main evidence of inefficiency in the supply chain of a company. Bullwhip effect describes the tendency of increasing the number of purchases of raw material supply chainas a result of the inability to predict the increase in the number of requests. This study is the high level of inventory, whether as a result of the bullwhip effect or was due to an increase in demand. The purpose of this study was to determine the contribution of each factor causes of the bullwhip effect, identify the factors that provide the greatest impact on supply chain performance and find solutions to reduce the impact caused. The approach of this research is done by collecting data for inventory movement in the period 2003-2007, analyzing the interaction between members in the supply chain. Theory - the theory was used to create a research model. Data analysis is done by analyzing graphs and statistical analysis for the right to draw conclusions from this research. Results from this study that the coordination of “end to end” supply chain to reduce the impact ofbullwhip effect in supply chain

THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVE OF USEFULNESS, PERCEIVE RISK AND TRUST TOWARDS BEHAVIOR INTENTION IN TRANSACTION BY INTERNET Yan Ari Nugroho
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

This study aims to analyze the factors that influence consumer intentions to do transaction in e-commerce, which includes factors of easy to use, effectiveness of risk and trust. It also aims to analyze the potential development of new technology through consumer behavioral intentions to use new information technology by providing information about market demand for the development of information technology to businesses to further strengthen the company’s sales strategy. The research method used multiple regressions to find out about the influence of independent variables on the dependent variable by using hypotheses. The number of samples required for this research is 100 respondents. The result showed that the four variables namely Perceived Ease in Use, Perceived Usefulness, Perceived in Risk, and Trust have significant effect on consumer interest in transacting over the internet. Also Perceive in Risk is a variable that has the most dominant influence on consumer intentions to transact over the Internet

THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY Angga Rie Marcel
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The background of this research: “Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance. Researches present advertising and promotions as two major, distinct elements of Marketing Communications, with personal selling as related areas that are managed in a separate but consistent fashion.” The objective of this research: “Is there an impact of Marketing Communication and Price Promotion on Brand Equity of Cigarettes Product?” The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were correlation research; it’s trying to exploration the important variables associated with the problem. Data analysis used in this research was collected by distributing questionnaires which are distributed on 200 respondents in campus, coffee shops, lounges, and offices in Jakarta. There were 180 respondents of which 158 completed and useable for analyzed by multiple regressions. The result of this research conclude that Kohli, Jaworski and Kumar’s market orientation scale provided a good measure of market orientation in this setting. Also the result of analysis indicated a significant link between marketing communication, price promotion and brand equity in cigarettes product. The managerial implications are discussed

THE EFFECT OF THE PERCEIVED BRAND GLOBALNESS, BRAND QUALITY, AND BRAND PRESTIGE TO BRAND PURCHASE LIKELIHOOD Imam Priyono
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The background of this research was perception from the consumer to have a high quality and high prestige from global brand, but the reality sometimes not suitable with the perception. There was indicated that consumer have a gap between two dimensions of Global brand (quality and prestige) with the dimensions of brand purchase likelihood. The objective (s) of this research was to understand if there is an effect between Perceived brand globalness, Perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. The design of this research was formulation are: 1) Are they have an effect between perceived brand globalness with perceived brand quality 2) Are they have an effect perceived brand globalness with brand prestige 3) Are they have an effect between perceived brand globalness, perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. Data analyze used in this research is primer data and using simple random sampling to collect the data, analysis data method in this research is using Linier Regression Method with SPSS program software version 12.0. Respondent in this research are the consumer, which have experience in consuming product from McDonald’s and Wendy’s at Centre of JakartaThe result of this research conclude that the company which offered their product must have an attention to, Perceived brand quality and brand prestige, so the company can increase theconsumers perception about the product

THE IMPACT OF MARKETING STRATEGIES TOWARDS THE PERFORMANCE OF MUSEUMS IN JAKARTA Zainal Berlian
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

Marketing activities in museum stores offer significant opportunities to evaluate distinct strategies and their related performance in a nonprofit setting. Whereas the museum store was originally intended to provide financial support for the institution with which it was associated, it now provides an educational or mission-related opportunity as well. This research identified variable of elaborate product orientation, customer orientation, competitor orientation and sales orientation toward social effectiveness and economic effectiveness. Total 18 museum in Jakarta was surveyed by researcher with interview technique to the museum management. The finding of this research, museum management should combining the variables of product orientation, customer orientation, competitor orientation and sales orientation in order to achieve social effectiveness and economic effectiveness

THE INFLUENCE OF SELF SERVICE TECHNOLOGY TOWARD INTENTION TO US AND INTENTION TO CHANGE TECHNOLOGY THROUGH ATTITUDE TOWARD SPECIFIC TARGET AND USEFULNESS Srivisna Ayu Wardini
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

This research aims to focus on the examination of factors that influence consumer attitudes toward, and adoption of self-service technologies (SST) since advances the technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in the service encounter for the customer to use with varying degrees of success. The practical application of these findings may guide marketers to emphasize issues related to certain critical constructs when utilizing SST in their service delivery. A self-completion questionnaire was developed and administred to banking customers in Jakarta to obtain data pertaining to this research model’s of the adoption process for SST is developed and tested across three different technologies used in the banking industry. One of these technologies (ATM) has been available for many years and is widely adopted, othertechnologies (e-banking and phone-banking) are relatively new to the marketplace. Findings support was found for the predicted relationship between inseparability, shared responsibility, emotions and service loyalty

THE EFFECT OF SELF EFFICACY AND ABILITY TO UNDERSTAND THE JOB TOWARD EMPLOYEE PERFORMANCE Ira Sudjono
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The company expects the employees to give the best performance to attain the company’s objective. The employees must adapt with the company’s objective, so that the employees’ performance may give advantages or may be appropriate and support the company to attain its goal. Human factor is a main capital that is necessary to take into consideration by the businessmen and the company’s management, and in view of human being has complex and very complicated spirit to be understood since it is different from engine and other work equipments. The research to be conducted with direct survey to the company is to know the influence of self-efficacy and ability to understand the occupation against employees’ performance that takes place in such company. This research will be conducted by applying descriptive research plan. Data obtained from the results of questionnaire distribution is given scores and analyzed by applying statistical test. Data Analysis method which is then applied in this research is correlative and regressive method, namely with simple correlation to determine whether there is relation or not of each variable, simple regression to determine contribution trend of each variable. The employee’s performance is influenced by inter alia: self-efficacy and ability to understand the occupation. The higher self-efficacy then the higher performance being produced by the employees is. The higher the employee’s ability in understanding his/her occupation, then the higher performance being produced by the employee is. Self-efficacy provides positive influence significantly against employees’ performance. Ability to understand the occupation also gives positive contribution significantly to employees’ performance

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
ber@trisakti.ac.id

Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official ber@trisakti.ac.id

Editorial Address Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
ber@trisakti.ac.id

Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA