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Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 4 (2025)" : 25 Documents clear
Service Quality Analysis of Goods Delivery Services Using the Servqual Method Zulfiasari, Rahmarida Dwina; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.01

Abstract

This study aims to identify the level of customer satisfaction with service quality based on service quality attributes and provide recommendations for improvements to service quality attributes that are most influential in the process of improving JNE Ekspress Hub Pajajaran Malang City services. This type of research is quantitative with a descriptive approach. This research uses a sample of 100 respondents who are at least 18 years old, have used the services of JNE Ekspress Hub Pajajaran Malang City, and live in Malang City. The sampling technique used non-probability sampling with purposive sampling method. The data collection method in this study used a questionnaire measured on a Likert scale. The research instrument test used is validity and reliability test. Data testing is done using the SERVQUAL method. The results of this study indicate that all service quality attributes are negative, which indicates that the perceived value is lower than the expected value given by the respondent. This shows that the service provided by JNE Ekspress Hub Pajajaran Malang City is not in accordance with customer wishes.
The Influence of Country of Origin, Perceived Quality and Brand Image on Realme Smartphone Brand Purchase Intention Sukmawati, Rifdah Ayu
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.24

Abstract

This research is a quantitative explanatory study. This study aims to determine the effect of Country of Origin, Perceived Quality, and Brand Image on Purchase Intention of Realme Smartphone Brand on prospective smartphone buyers in Malang City. This study uses primary data whose data collection uses questionnaires and documentation. The analysis in this study uses quantitative analysis, multiple linear regression analysis and coefficient of determination analysis with the help of SPSS 25. The sample in this study were prospective smartphone buyers in Malang City totaling 130 people. The results of the study obtained using the t-test indicate that country of origin has a positive and significant effect on purchase intention, perceived quality has a positive and significant effect on purchase intention, and brand image has a positive and significant effect on purchase intention. In the coefficient of determination test, the data results obtained were 54.8% influenced by country of origin, perceived quality, and brand image, while the remaining 45.2% can be explained by the influence of other variables not studied.
The Effects of Service Quality, Service Innovation, and Price Perception Toward Household Customer Satisfaction: An Empirical Study Tripitakananda, Dhevia; Parwati, Kardina Yudha
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.09

Abstract

The significant growth of the service industry has prompted PLN UP3 Malang, as the main electricity provider in the Malang region, to provide services that meet the needs and desires of customers, particularly in the household segment. This study aims to examine the effects of service quality, service innovation, and price perception toward household customer satisfaction at PT PLN (Persero) UP3 Malang. Data was collected through a questionnaire distributed to 100 residential customers who met the criteria. The collected data was then analyzed using IBM SPSS Statistics 30.0. The results of the study indicate that service quality, service innovation, and price perception have a positive and significant influence on residential customer satisfaction with the services provided by PT PLN (Persero) UP3 Malang.
The Influence of Social Media Marketing, Service Quality, and Price Perception on Customer Loyalty Yulia, Novanda Dara
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.3

Abstract

This study investigates the influence of social media marketing, service quality, and price perception on customer loyalty at Nails By Faa Beauty Studio in Malang City. The research explores both direct and indirect relationships between the independent and dependent variables. Employing an explanatory research design, the study utilizes hypothesis testing to examine causal links among variables. A total of 95 respondents—customers who had received treatments more than once and had interacted with Nails_ByFaa’s social media—were selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability testing, classical assumption testing, and multiple linear regression. The findings reveal that social media marketing and service quality significantly and directly affect customer loyalty, whereas price perception does not have a significant impact. These results highlight that, in the service industry, customer loyalty is more strongly driven by experiential and emotional engagement, particularly through social media, rather than by price considerations.
Determinants Of Purchase Decisions: The Role of Brand Image and Price Nurmahatma, M Nicho; Yuniarinto, Agung
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.02

Abstract

The fierce competition in Indonesia's culinary industry requires companies to understand the factors that determine consumer purchasing decisions in order to ensure business sustainability. This study aims to analyse the role of brand image and price as determinants of purchasing decisions. The research design used is explanatory research with a quantitative approach. The research subjects are consumers of McDonald's Watugong branch in Malang City, with a sample of 120 respondents selected using purposive sampling. Primary data were collected through questionnaires and analysed using multiple linear regression analysis. The results showed that the variables of brand image (t = 5.825; sig. = 0.000) and price (t = 3.488; sig. = 0.001) both had a positive and significant effect on purchasing decisions. The coefficient of determination analysis shows that the two independent variables are able to explain 68.9% of the variation in the purchase decision variable, while the rest is influenced by other factors. It was also found that brand image has a more dominant influence than price. The implication of this study is to provide strategic input for management to continue strengthening brand image while maintaining a competitive pricing strategy. Theoretically, this study enriches the consumer behaviour literature by providing empirical evidence of the important role of brand image and price in the context of the fast food industry in Indonesia.

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