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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora The International Journal of Accounting and Business Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JBMR: Journal of Business and Management Review Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Agung Yuniarinto
Faculty Of Economics And Business Universitas Brawijaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR SUZUKI SATRIA FU 150CC DI KOTA MALANG Anggipura, Ershandi Alllan; Yuniarinto, Agung
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 1: Semester Ganjil 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.132 KB)

Abstract

Perkembangan dunia usaha yang dinamis dan penuh persaingan menuntut perusahaan untuk melakukan perubahan orientasi terhadap cara mereka melayani konsumennya, menangani pesaing, dan mengeluarkan produk. Tidak terkecuali untuk perusahaan otomotif seperti Suzuki juga harus mampu melihat keinginan konsumennya atas produk motor khususnya Suzuki Satria FU 150cc. Penelitian ini membahas tentang atribut produk dari Suzuki Satria FU 150cc yang bisa mempengaruhi keputusan pembelian konsumen. Dimana atribut yang digunakan adalah harga (X1), merek (X2), kualitas (X3) dan ciri/keistimewaan (X4), atribut-atribut produk yang digunakan sudah dipilih oleh peneliti dan disesuaikan dengan produk yang diteliti yaitu motor Suzuki Satria FU 150cc. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian explanatory. Penelitian explanatory ini menguji hipotesis antara variabel dengan variabel lain yang saling berpengaruh antara satu dengan yang lain. Peneliti menggunakan jenis penelitian explanatory dengan alasan untuk pengujian hipotesis yang akan dilakukan, dimana antara variabel satu dengan variabel yang lain dapat diuji pengaruhnya satu sama lain. Untuk jumlah sample peneliti menggunakan rumus Malhotra sehingga didapatkan 90 responden yang menjadi sumber data primer. Hasil dari penelitian, keempat variabel independent memiliki pengaruh simultan terhadap variabel dependent, di dalam tabel distribusi F didapatkan niai Ftabel dengan degrees of freedom (df) n1 = 4 dan n2 = 85 adalah sebesar 2,48. Sehingga dapat disimpulkan Fhitung > Ftabel (10,368 > 2,48). Selain itu juga didapatkan nilai signifikan sebesar 0,000. Sedangkan untuk pengaruh parsial hanya variabel kualitas (X3) yang memiliki pengaruh signifikan tehadap variabel dependent, variabel kualitas memiliki koefisien regresi sebesar 0,501, didapatkan statistik uji t sebesar 4,595 dengan signifikan sebesar 0,000. Nilai statistik uji |thitung| tersebut lebih besar dari ttabel (4,595 > 1,986) dan juga signifikan lebih kecil daripada α = 0,05. Dari hasil uji dominanan didapatkan koefisien regresi (β) terbesar ada pada variabel kualitas (X3) 0,501.   Kata Kunci     : Harga, Merek, Kualitas, Ciri/Keistimewaan
Analisis Pengaruh Perilaku Konsumen Ruko Terhadap Keputusan Pembelian Di Kota Malang Indah Yuliani; Agung Yuniarinto; Djumilah Zain
Wacana Journal of Social and Humanity Studies Vol. 14 No. 2 (2011)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

Penelitian ini mengungkapkan pengaruh perilaku konsumen terhadap keputusan pembelian yaitu dengan menganalisis faktor-faktor bauran pemasaran dan kelompok referensi terhadap keputusan pembelian ruko di kota Malang. Dalam penelitian ini mengungkapkan pengaruh dari faktor produk, harga, lokasi, promosi, bukti fisik, kelompok referensi baik secara bersama-sama maupun secara parsial, serta dilengkapi pula mengenai faktor yang dominan pengaruhnya terhadap keputusan pembelian ruko di kota Malang, khususnya  di daerah berkembang di kota Malang. Alat analisis yang digunakan dalam penelitian ini adalah analisis faktor, analisis regresi linear berganda. Secara keseluruhan hasil dari penelitian ini dapat disimpulkan bahwa faktor produk, harga, lokasi strategis, promosi, bukti fisik, dan kelompok referensi berpengaruh secara bersama-sama terhadap keputusan konsumen dalam membeli ruko di kota Malang. Secara parsial, produk, harga, lokasi strategis, bukti fisik berpengaruh signifikan sedangkan promosi dan kelompok referensi tidak berpengaruh.  Untuk factor yang berpengaruh dominan terhadap keputusan pembelian ruko di kota Malang adalah lokasi strategis. Hasil penelitian menyarankan kepada pengembang untuk memahami perilaku konsumen untuk mengetahui konsep ruko yang diharapkan konsumen. Kata Kunci: Perilaku Konsumen, Keputusan Pembelian, Konsep Ruko
ANALISIS PENGARUH PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN Studi Pembelian Rumah Sangat Sederhana Tipe 36 MeAlalui KPR – BTN di Kota Administrasi Jember Sutrisno - Djaja; Agung - Yuniarinto; Agus - Suman
Wacana Journal of Social and Humanity Studies Vol. 13 No. 1 (2010)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

ABSTRACT This research aimed (1) at examining whether or not there was significant influence of the variables, such as marketing mix, reference group, demography and socioeconomic on the consumer’s behavior in deciding to purchase a house; and (2) at examining which variables have more dominant influence on the consumer’s decision making. The population of this research consisted of houses type 36 purchasers through the BTN Bank Credit in Jember. The sampling technique used was the purposive proportional area random sampling, whereas the data collecting methods used were questionnaire, interview and documentation. Marketing mix as an independent variable covered: product (X1), price (X2), place (X3), promotion (X4), personal traits (X5), physical evidence (X6) and process (X7). Reference group covered: family (X8), colleagues (X9) and neighbors (X10). Demography and Socio-economic was covered by Family Income (X11). The dependent variable (Y) was the decision making to purchase houses. The data analyses used were firstly, the descriptive analysis to describe the fieldwork data by interpreting the data through tabulation, and secondly, the multiple Linear Regression Statistics to analyze the influence of the independent variables (X1 – X11) both in group and individually on the decision making process to buy the houses. The research results indicated that marketing mix, reference group, and demography and socioeconomic constituted the variables to be considered and believed to influence the consumers’ decision-making process to buy the houses. The result of multiple linear regression analysis demonstrated that in a group marketing mix, reference group, demography and socioeconomic significantly affected the consumer’s behavior in deciding to buy houses. Individually, the dependent variables (X1-X11) significantly affected the dependent variables (Y), and certainly the product variable (X1) and the family income variable (X11) had dominant influence. Other variables served as the supporting variables.   Keywords: consumer behaviour, purchasing house
Ethical Leadership insight factor: Does it matters Ethical Climate and Organizational Commitments to step behavior towards maximum goals? Putri Sintyaningsih; Astrid Puspaningrum; Agung Yuniarinto; Jumadi Jumadi; Mochamad Soelton; Tine Yuliantini
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.9723

Abstract

This study aims to determine the influence of Ethical Leadership on Job Satisfaction, Ethical Climate and Organizational Commitment at Frontliner Passenger Service West Region PT Kereta Commuter Indonesia. Data collection techniques are done by distributing questionnaires using ordinal scales. This research was conducted on 66 respondents by using quantitative descriptive approach and hypothesis testing. The collected data is then analyzed using the technique analysis Structural Equation Modeling (SEM) through SmartPLS (Partial Least Square) software. The results of this study show that Ethical Leadership positively and significantly influence on Ethical Climate, Job Satisfaction and Organizational Commitment at Frontliner Passenger Service West Region PT Kereta Commuter Indonesia.  
The Effect of Brand Experience on Brand Loyalty in Indonesian automotive Industry: The Mediating Role of Customer Satisfaction and Brand Trust Putra cahya wijaya; Ananda Sabil Hussein; Agung Yuniarinto
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3002022

Abstract

The automotive industry is one of the mainstay sectors of national economic growth in Indonesia and the performance of this automotive industry sector always grows and leads in a positive direction every year making business competition dynamic and competitive. Marketers in the automotive industry need to try to increase brand loyalty to get customer repurchase intention and word of mouth. Customer repurchase intention is very important for business continuity in every company and word of mouth as a powerful marketing strategy to increase brand trust which has an impact on increasing sales. Customer satisfaction is an aspect that can create repurchase intention, while brand trust will increase customer word of mouth. The right strategy to achieve customer satisfaction and brand trust is to create a positive brand experience for customers. This research aims to determine the effect of brand experience on brand loyalty directly and indirectly through customer satisfaction and brand trust on Toyota brand car customers in Madiun. This type of research approach uses quantitative descriptive analysis with explanatory research methods and the sample technique uses random sampling, with a total sample of 200 respondents and the determination of the number of samples in this study using purposive sampling technique. The data collection method used a questionnaire and the data was analyzed by SEM-PLS using smartPLS3 software. The findings of this research indicate that brand experience does not have a significant effect on brand loyalty directly. Meanwhile, customer satisfaction and brand trust are able to perfectly mediate the relationship between brand experience and brand loyalty.
PENGARUH PANIC BUYING TERHADAP KEPUTUSAN PEMBELIAN Faatikah, Thufailah Cintantya; Yuniarinto, Agung
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.15

Abstract

Consumers’ purchase decision in response to the Covid-19 pandemic, in which they buy goods in remarkably large quantities due to perceived scarcity, is called panic buying. The objective of this quantitative research is to identify and analyse the effect of perception, fear of the unknown, coping behaviour, and social psychology on purchase decisions made in Indomaret convenience stores or minimarkets in Malang. The samples are 151 people with the minimum age of 17 years who have made any purchase at Indomaret outlets in Malang. The results of the multiple linear regression analysis indicate that fear of the unknown, coping behaviour, and social psychology significantly influence the purchase decision made in Indomaret convenience stores in Malang, while the effect of perception is insignificant. This means that consumer’s decision to make purchases at Indomaret outlets is determined by fear of the unknown, coping behaviour, and social psychology. Therefore, Indomaret convenience stores in Malang need to increase the effect from aspects that are directly seen by their customers.
The effect of Marketing Mix on People’s Decision to Purchase Bittersweet by Najla Darwin, Nabila Syukrani; Yuniarinto, Agung
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.07

Abstract

Food-and-beverage industry in Indonesia is growing and developing rapidly due to advancement in information technology, which affects marketing system applied by businesses. Bittersweet by Najla, an enterprise engaging in food-and-beverage industry, has adapted itself to technological development and is using it to design an online marketing system using online media. The objective of this research is to identify and analyze the effect of marketing mix on the decision of people in Jakarta to buy its product. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people with the minimum age of seventeen years who live in Jakarta and have purchased the businesses’ product were selected as the research sample. The results of the descriptive statistics and multiple linear regression analyses indicate that product, price, promotion, and price significantly influence people’s decision to buy the product of bittersweet by Najla. This means that the decision of people in Jakarta to purchase the products of Bittersweet by Najla is affected by variables of product, price, promotion, and place.   Abstrak Pertumbuhan dan perkembangan industri food and beverage di Indonesia sangat pesat didukung dengan perkembangan teknologi informasi yang mempengaruhi sistem pemasaran yang dilakukan pelaku usaha. Bittersweet by Najla merupakan salah satu usaha yang bergerak dalam industry food and beverage yang beradaptasi dengan kemajuan teknologi dan memanfaatkannya untuk merancang sistem pemasaran melalui media online. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian Bittersweet by Najla pada masyarakat di kota Jakarta. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Kriteria dari 100 responden tersebut adalah individu yang berusia 17 tahun keatas, pernah membeli produk Bittersweet by Najla dan bertempat tinggal di kota Jakarta. Pengambilan sampel menggunakan metode non probability sampling dengan teknik porposive sampling. Analisis data yang dilakukan adalah statistik deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel produk, harga, promosi dan lokasi secara signifikan mempengaruhi keputusan pembelian Bittersweet by Najla pada masyarakat di Kota Jakarta. Hasil ini berarti bahwa keputusan untuk membeli produk Bittersweet by Najla pada masyarakat Kota Jakarta dipengaruhi oleh variabel produk, harga, promosi dan lokasi.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Judianto, Steven Viekaputra; Yuniarinto, Agung
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.12

Abstract

This research departs from the increasing awareness of Indonesians towards health, which drives the popularity of healthy lifestyle, and this increases people’s needs of health products. However, High Dessert Indonesia, one of the producers of directly-sold health products, are stuck in their sales. Their assets have even been decreasing during the end of 2020 and the beginning of 2021. This research was conducted to identify the effects of product quality on people’s decision to purchase High Dessert Indonesia’s products with the mediation of brand trust. This research is categorized as explanatory since it tries to explain the causal relationships between variables through hypothesis testing. Using purposive sampling method and non-probability sampling technique, 110 people from the population of High Dessert Indonesia’s health product consumers in Surabaya were selected as the respondents. The data was analyzed using Structural Equation Modeling (SEM) in SmartPLS 3.0. This study finds that product quality positively and significantly influences the purchase decision, that product quality has a positive and significant effect on brand trust, that brand trust positively and significantly affects the purchase decision, and that brand trust partially mediates the influence of product quality on the decision of consumers in Surabaya to purchase the health products of High Dessert Indonesia.   Abstrak Penelitian ini dilatarbelakangi oleh meningkatnya kesadaran masyarakat Indonesia akan pentingnya kesehatan sehingga praktek gaya hidup sehat menjadi popular. Hal tersebut menyebabkan terjadinya peningkatan kebutuhan terhadap produk-produk kesehatan. High Dessert Indonesia sebagai salah satu perusahaan produk kesehatan dengan sistem penjualan langsung mengalami stagnansi dalam penjualan bahkan terjadi penurunan omzet pada akhir bulan tahun 2020 dan awal bulan tahun 2021. Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian produk kesehatan High Dessert Indonesia melalui kepercayaan merek sebagai variabel mediasi. Jenis penelitian ini adalah penelitian eksplanatori yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 110 responden yang diambil dari populasi konsumen produk kesehatan High Dessert Indonesia di Kota Surabaya dengan teknik non-probability sampling dengan purposive sampling. Teknik analisis data yang digunakan adalah Sturctural Equation Model (SEM) dengan bantuan software SmartPLS 3.0. Hasil dari penelitian ini adalah (1) Kualitas Produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. (2) Kualitas produk memiliki pengaruh yang positif dan signifikan terhadap Kepercayaan Merek. (3) Kepercayaan merek memiliki pengaruh yang positif dan signifikan terhadap Keputusan Pembelian. (4) Variabel kepercayaan merek memediasi (mediasi sebagian) pengaruh kualitas produk terhadap keputusan pembelian konsumen produk kesehatan High Dessert Indonesia di Kota Surabaya.
ANALISIS DIMENSI EMPLOYER BRANDING DAN REPUTASI PERUSAHAAN UNTUK MENINGKATKAN MINAT PELAMAR (STUDI PADA BANK SINARMAS UNIT USAHA SYARIAH MALANG) Anggia, Adhitya; Yuniarinto, Agung
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.25

Abstract

The objective of this study is to identify the application of employer branding and company reputation to increase the number of applicant in the Sharia-Compliant Business Unit of Bank Sinarmas in Malang. This descriptive qualitative research uses primary and secondary data acquired from interviews and documentation. The research subjects are employees as key informants and prospective applicants as main informants. The data was analyzed through data reduction, data presentation, and conclusion drawing, while the validity was assessed using source, method, and theoretical triangulation. This study finds that the Sharia-Compliant Business Unit of Bank Sinarmas in Malang does not formally apply employer branding, but it has been implemented according to values of interest, economy, social, development, and usefulness. Furthermore, the business unit has a good reputation, but it is not as good as that of other Islamic banks. This is one of the factors that make prospective applicants have some interest to apply to the Sharia-Compliant Business Unit of Bank Sinarmas, but they do not make the bank as their main priority.
ANALISIS STRATEGI PENGEMBANGAN BISNIS FESYEN BERKELANJUTAN DI INDONESIA Syahfara, Awang Diaz; Yuniarinto, Agung
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.16

Abstract

PYLLS is a fashion MSME that develops sustainability fashion concept combined with contemporary, casual, and positive vibes themes. The objective of this research is to identify the company’s business environment and to determine the appropriate strategy for its development in Indonesia. The problems of this qualitative descriptive research were analyzed using SOAR (Strengths, Opportunities, Aspirations, Results) with the 5-I approach (Initiate, Inquire, Imagine, Innovate, Inspire to Implement). The result of this research is the description of PYLLS’ business environment, which later was used to determine the appropriate strategy for the company. This study finds that the appropriate strategy is the intensive strategy which encompasses market penetration, market development, and product development, the appropriate business development technique is the economic scale enhancement. The recommended SA strategies are adding product variations and maintaining quality through quality check. SR strategies are increasing content frequency, using environmentally friendly materials, and expanding marketing using social media. OA strategies are making collaboration, seeking investors, making business proposals concerning the potentials of sustainable fashion, adding human resource, improving the system, organizational structure, and standard operational procedure. OR strategies are activating other promotions in social media, encouraging consumers to review, and developing more unique sustainable fashion products.
Co-Authors Adriansyah, Muhammad Arif Agus Suman Akbar Wibowo, Akbar Ananda Sabil Hussein Angga Pandu Wijaya, Angga Pandu Anggia, Adhitya Asih Tri Rachmi Asih Tri Rachmi Astrid Puspaningrum Darwin, Nabila Syukrani Dianati, Fahima Ilma Djumilah Zain Ershandi Alllan Anggipura Faatikah, Thufailah Cintantya Geri Rinaldi Hanum, Maulia Shofiyah Ida Yulianti Indah Yuliani Injilia Wulan Gratia Wua, Injilia Wulan Gratia Judianto, Steven Viekaputra Jumadi Jumadi Karo Karo, Gilberte KARTIKASARI, YULIANA Khairullah Margono Setiawan Maria Ulfah Maria Ulfah Mochamad Soelton Noermijati, Noermijati Noky Wiranda Nurmahatma, M Nicho Oktharia Andriyati Puspaningrum , Astrid Putra cahya wijaya Putri Sintyaningsih Rofiaty, Rofiaty Sunaryo Sunaryo Sutrisno - Djaja Syahfara, Awang Diaz Tine Yuliantini Vica Indras Novironica, Vica Indras Widiar, Greta