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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SPONTAN
Edy Purwanto
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2760
Social media is a tool used by consumers to share various information in the form of images or even videos. The development of online business in Indonesia is very rapid, one of which is shopping online. The variables taken by the researchers are Product, Price, Promotion and Distribution. This research was conducted in order to find out whether there is influence from each variable.This study uses a quantitative method, where the population is the people of Sumenep Regency who have purchased products at Shopee e-commerce. The number of samples used was 110 respondents. The analysis used is multiple linear regression analysis using the SPSS 26 application.The results of this study indicate that Product, Price, Promotion and Distribution simultaneously affect Spontaneous Purchase Decisions in E-commerce Shopee. Based on the results of the t test states that Product, Price and Promotion have a significant effect on Spontaneous Purchase Decisions, while Distribution has no significant effect on Spontaneous Purchase Decisions.
UNTOUCHABLE COST DALAM PEMBENTUKAN HARGA POKOK PEROLEHAN PARA BANDOL TEMBAKAU DI MADURA
Nawafil, Toriqin;
Baihaki, Ach.;
Zakhra, Aminatus
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2327
This study aims to analyze the process of the emergence of untouchable costs in the formation of the cost of acquisition of tobacco bandol in Madura. By using a descriptive qualitative approach. The results of this study indicate that, Untouchable costs arise because bandol ignores the expenditure of costs incurred during the tobacco trading process, starting from the announcement, purchasing, delivery, sorting, and weighing processes. So that that expenditure in the form of money, goods, services, or other resources that are issued outside the purchase price are only considered as operational costs. The error cost of sales will be trouble on the operasional profit of the entity.
ANALISIS PROSES PENGENDALIAN PERSEDIAAN DEGAN METODE ECONOMIC ORDER QUANTITY DI MDLY GOLD
Vikaliana, Resista;
Laora, Sekartadji
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2347
MDLY Gold is a small and medium business partner (MSME) engaged in the fashion sector that has been established since 2017. As of 2022, MDLY Gold successfully has 9 production and retail locations throughout the major islands of Indonesia with the main outlet located in Tanah Abang, Jakarta. Center. However, ordering MDLY Gold raw materials requires a lead time of 2 weeks. So this will affect the long production time so that it causes losses for MDLY Gold. Therefore, to maximize raw material inventory and reduce losses, we can analyze using the Economic Order Quantity method. Through solving the inventory control problem, the total Economic Order Quantity (EOQ) of raw material inventory for MDLY Gold production is 27,413.8 Yards during January to June. This EOQ aims to manage inventory that can optimize the total cost consisting of ordering costs and holding costs. Besides this, MDLY Gold must reorder when the stock reaches a reorder point of 17,668.4 Yards with additional supplies needed if there is no shortage of raw materials or safety stock of 10,112.24 Yards. Determination of ROP and SS is useful for MDLY Gold to be able to find out when is the best time to place an order besides there is an order lead time, so that raw materials will arrive on time and the production process will run smoothly without any problems in inventory control.
AKUNTANSI TRANSLASI DENGAN SISTEM MONETER ISLAM SEBAGAI SOLUSI ALTERNATIF TREN INFLASI GLOBAL
Yuliastuti, Rika
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2440
ABSTRACT The inflation fluctuates in all countries, impacting the process of preparing financial reports. Especially if the business or organization operates in several countries and needs to report its financial condition periodically. The aim of research is to have an overview of the mechanism of translation accounting when inflation occurs and the comparison if translation accounting is carried out using the Islamic monetary system. The method used is a descriptive qualitative method approach and content analysis techniques. From studies conducted on various literature and analyzing existing data, it can be seen that fluctuating currency values are a particular challenge in the international business environment. Also related to this is an increase in the value of money for goods and services known as inflation. Accounting for price changes is relevant to international businesses and organizations, since inflation rates vary substantially between countries today. And affect financial reporting as a distorting effect of inflation. The Islamic monetary system is an alternative solution for presenting accurate financial information to business entities or organizations, because of its stable exchange rate. The Islamic monetary system has stability of the exchange rate, because the exchange rate is independent, cannot be intervened by anyone and any policy. Keywords: Translation Accounting, Islamic Monetary, Global Inflation
STRUCTURAL EQUATION MODELING (SEM) DENGAN SMARTPLS DALAM MENYELESAIAKAN PERMASALAHAN DI BIDANG EKONOMI
Sayyida, Sayyida
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2610
Structural Equation Modeling (SEM) is a statistical analysis tool that is widely used today. SEM is a multivariate analysis tool that allows to solve complex problems. There are several software developed to assist analysis using SEM. SmartPLS is software that is widely used in management research because it is able to solve complex problems without any normality assumptions. There are three stages of completion with SmartPLS software, namely making drawings, testing measurement models, and testing structural models. Drawings are made according to the conceptual framework and the hypothesized variable relationships. The measurement model test aims to test the validity and reliability of indicators. While the structural test aims to answer the research hypothesis. This paper is expected to help novice researchers overcome limitations or inability to use SEM analysis, especially using smartPLS software.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA PT.MACF KOTA BIMA
Febrianti, Elisa;
Wulandari, Wulandari;
Yusuf, Muhammad
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2672
Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan kompensasi terhadap kepuasan kerja pada karyawan Mega Auto Central Finance (MACF) Kota Bima. Jenis penelitian ini adalah asosiatif yang bertujuan untuk mengetahui pengaruh atau hubungan antara dua variable atau lebih. Jumlah responden sebanyak 34 orang. Alat analisis yang digunakan adalah regresi linear berganda (SPSS Versi 16). Hasil penelitian ini menunjukan bahwa beban kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja karyawan MACF Kota Bima dan Kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan MACF Kota Bima. Untuk meningkatkan kepuasan kerja karyawan MACF, yaitu dengan cara menurunkan tingkat beban kerja karyawan dengan tidak memberikan pekerjaan tambahan pada waktu-waktu istirahat dan kompensasi diperhatikan lagi seperti pemberian gaji dan insentif usahakan diberikan tepat waktu.
ANALISIS KUALITAS PELAYANAN INFORMASI PUBLIK PADA DINAS KOMINFOTIK KOTA BIMA
Yuliana, Dewi Yuli;
Wulandari, Wulandari
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2695
This study aims to analyze the quality of public information services at the informatics and statistical communication service (diskominfotik) Kota bima. This type of research is quantitative quantitative using descriptive method. As for the population in this study, namely the Bima City community, there were 96 samples with the sampling. Technique used, the results of this study indicate that the hypothesis used in the quality of public information services at the informatics and statistics communication service (diskominfotik) in Bima city is accepted and proven.
PENGARUH FASILITAS KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PADA DINAS PERPUSTAKAAN DAERAH (DPAD) KOTA BIMA
Firman, Firman;
Wulandari, Wulandari;
Jaenab, Jaenab
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2720
The purpose of this research is to find out whether there is a significant effect between work facilities on employee performance, to find out whether there is a significant effect between work competence on employee performance and to find out whether there is a simultaneous effect between work facilities and competence on employee performance at the Regional Library Service (DPAD). ) City of Bima. In this study, the population was 50 respondents using purposive sampling technique. The type of data used in this study was qualitative data. The data collection technique used was literature study, documentation and questionnaires. The research location was at the Regional Library Service (DPAD) ) Kota Bima, the data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression test and t test. The results showed that there was no significant influence between Work Facilities on Employee Performance at the Regional Library Service (DPAD) Kota Bima, There was a significant influence between Work competence on Employee Performance at the Regional Library Service (DPAD) Bima City and there was a simultaneous influence between Work Facilities and Competencies on Employee Performance at the Regional Library Service (DPAD) Kota Bima.
PENGARUH STRUKTUR ASET DAN PERTUMBUHAN PENJUALAN TERHADAP STRUKTUR MODAL PADA PT. SEPATU BATA TBK
Nurwahidatun, Nurwahidatun;
Huda, Nurul
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2740
This study aims to analyze the effect of asset structure and sales growth on the capital structure of PT Sepatu Bata Tbk. This type of research is associative which aims to determine the effect or relationship between two or more variables. The analytical tools used are distance analysis, growth analysis, der analysis, classical assumption analysis, normality analysis, autocorrelation analysis, multiple linear analysis, t test and f test (SPSS Version 21). The results of this study indicate that asset structure has no effect on capital structure and sales growth has a negative and significant effect on capital structure. To improve the capital structure, namely by reducing long-term debt, and increasing sales so that the capital structure will be more stable and optimal.
BUDAYA PERTANGGUNGJAWABAN DANA MASJID DI MADURA
Hanafi, Hanafi
Journal MISSY (Management and Business Strategy) Vol 4 No 1 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v4i1.2754
Tujuan dari penelitian ini yaitu untuk mengetahui bentuk pertanggungjawaban masjid di Madura ditinjau dari sudut pandang Akuntansi Non laba. Metode yang digunakan yaitu metode kualitatif dengan pendekatan deskriptif. Adapun hasil dari penelitian ini yaitu Pertanggungjawaban dana masjid di Madura hanya menggunakan catatan arus kas masuk dan kas keluar di papan pengumuman dan mengumumkannya secara langsung tiap waktu tertentu. Hal ini dilakukan karena pengurus masjid dalam hal ini bendahara masjid sudah merasa cukup dengan catatan seperti itu, karena dianggap mudah dipahami oleh masyarakat dan jemaah