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INDONESIA
Nomicpedia: Journal of Economics and Business Innovation
Published by Inspirasi Nusantara
ISSN : -     EISSN : 27754774     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Nomicpedia is a peer-reviewed and open access platform which focuses on economics, business, management, and entrepreneurship. The aim of Nomicpedia is to be a authoritative source of information on it’s focuses. The scope of Nomicpedia are but not strictly limited to: Macroeconomic Monetary Public International trade Development economic Strategic management Good corporate governance Business ethics Financial management Marketing management Human resource management Operational management Entrepreneurship Small and medium enterprise Financial Accounting Management Accounting Corporate Governance Auditing Taxes Public Sector Accounting Sharia Accounting Accounting Information System Islamic Economics Islamic Economics Law Islamic Business Management (Human Resources, Marketing, Halal Supply Chain, and Enterprise System) Islamic Banking and Finance Islamic Philanthropy (Zakat, Infaq, Shodaqoh, and Waqf) Islamic Business Ethics and Entrepreneurship Islamic Insurance
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2022): Maret" : 6 Documents clear
Optimalisasi Pendayagunaan Dana ZIS (Zakat, Infaq, Sedekah) Melalui Program Rumah Singgah Pasien di LAZNAS IZI Jawa Timur Fatchiatul Ma’rifah; Ahmad Ajib Ridlwan
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

Indonesia experiences various problems from various aspects of life, including one in the health sector. The purpose of this study is to optimize the management of ZIS funds so that they can be efficient and able to contribute to the reduction of existing health and poverty problems. The research method used is descriptive qualitative method. The data collection techniques used in the study were interviews and documentation. The unit of research analysis was LAZNAS IZI Jatim as the provider of the Patient Shelter Program. Based on the results and discussions that have been found by researchers, researchers can conclude that RSP IZI Jatim has utilized ZIS funds in the Patient Shelter House program by providing assistance in the form of housing, consumption, patient transportation accommodation in the form of ambulans, and various positive activities for patient. RSP IZI Jatim also carried out various strategies to optimize the utilization of ZIS funds for the RSP IZI Jatim. In addition, the supporting and inhibiting factors also help RSP IZI Jatim in understanding how to optimize what needs to be done
Analisis Strategi Marketing Mix dalam Perspektif Ekonomi Syariah UMKM Hasma Jaya Lestari Naili Jazilinni’am
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

Integrated marketing activities are called the marketing mix. Each element in the marketing mix such as promotion, price, product, and place requires an individual strategy. However, there are still many business activities that are implemented in the community that are not in accordance with the sharia provisions. Hasma Jaya Lestari is one of them, an UMKM (micro small and medium enterprises) that produces soy milk. It is located in Kranji Village, Paciran, Lamongan. UMKM Hasma Jaya Lestari has started its business on April 30, 2003, 18 years ago and is the first UMKM to produce soy milk in Paciran. Hasma Jaya Lestari UMKM was founded by Mr. Hasan Nawawi and Mrs. Muhimmah where has 8 employees. Analyzing the marketing mix strategy in the perspective of Islamic economics in UMKM (micro small and medium enterprises) Hasma Jaya Lestari is the purpose of this study. This study uses descriptive-qualitative study as the approach. Researcher uses primary and secondary data sources. Data sources used in this study are primary and secondary; which direct interviews with UMKM owner Hasma Jaya Lestari were conducted to fulfill the primary data. While the secondary data sources are reference from journals and literature on the marketing mix of Islamic economic perspective. Based on the results of the research, it can be concluded that the application of a marketing mix strategy in a sharia economic perspective in Hasma Jaya Lestari UMKM (micro small and medium enterprises) located in Kranji has implemented a 4P marketing strategy based on a sharia economic perspective. For further research, the suggestion of this study would be better if the research was conducted by investigating for the influence of the marketing mix strategy in an Islamic economic perspective on the level of sales turnover.
Analisis Marketing Mix 4P dalam Perspektif Islam : Studi Kasus Butik Omyka Collection Nindya Ferdian Sari
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

Business activity or business is an activity to meet the needs and desires of humans, organizations, and society at large. To meet the needs and desires of consumers while increasing product sales, companies need an integrated marketing concept called the marketing mix. The research method used is descriptive qualitative method. The data collection techniques used in the study were interviews and documentation. The object of research is Omyka Collection as the primary data source. Based on the results and discussions that have been found by researchers, researchers can conclude that the marketing mix strategy implemented by Omyka Collection in Sidoarjo City can be concluded that the products sold are always updated and designed according to market segmentation. Furthermore, in terms of the price set according to the quality of the material, the better the material, the higher the price offered. In the aspect of place or distribution in marketing their products, they prioritize locations or places that are strategic and easily accessible to consumers. Then in terms of promotions that have been done as much as possible by utilizing social media Instagram and shopee in marketing their products.
Perilaku Konsumen dalam Jual Beli Kredit Sepeda Motor Honda di Surabaya Menurut Perspektif Etika Bisnis Islam Imelda Mega Sari
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

Humans are social beings who have goals and desires to fulfill all their needs, both primary, secondary and tertiary adequacy. One of the human needs to be obtained is to have a vehicle to meet daily needs. One of them is with the sale and purchase of motorcycle loans, it can make it easier for people to be able to meet their needs. The purpose of this research is to find out how consumers behave when doing a Honda motorcycle credit business in Surabaya from the point of view of Islamic business ethics. This research uses the type of field research method and the nature of the research is qualitative. The data sources used are primary data sources obtained directly from a seller and 12 Honda motorcycle users in Surabaya. Research data analysis technique is using qualitative analysis. In buying and selling Honda motorcycle loans in Surabaya, it is influenced by external (culture, social class and family) and internal (personal, and psychological) causes and has not fully implemented the principles of Islamic Business Ethics, due to consumer behavior that still violates or breaks promises what has been agreed in the sale and purchase.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility with Lifestyle terhadap Intention to Use Fitur Social Commerce Dyan Erlyn Oktania; Tias Andarini Indarwati
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

Social media companies began to grow their business by making innovations in shopping features. The intention to use shopping features is influenced by several factors, including perceived usefulness, perceived ease of use, and compatibility with lifestyle. The purpose of this study was to find out the influence of perceived usefulness, perceived ease of use, and compatibility with lifestyle on the intention to use features of TikTok Shop. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents via social media TikTok. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility with lifestyle had a significant and positive effect on the intention to use. Based on the result, it is recommended that TikTok can develop creative marketing strategies by paying attention to the usability, ease, and compatibility of the TikTok Shop features with the user's lifestyle in order to increase the intention to use.
Analisis Permintaan Bahan Pokok Beras Pada Saat Pandemi Covid-19 di Indonesia Dian Isnawati; Wahyu Lestari; Alvindo Ichwan Jati
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

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Abstract

This study aims to analyze the average percentage of consumption per capita per week, how much rice is produced in Indonesia, how much is the data on production, harvested area and productivity of rice, as well as policies implemented by the government. This study uses secondary data from BPS that has been processed, this study uses quantitative approach analysis. The results of the study are based on BPS data in September 2019, that the average consumption of rice is 87.03%. This figure is close to 100%, which means that the consumption of rice demand is very high. This commodity still uses rice as its main ingredient. Second, the current state of the COVID-19 pandemic does not cause a significant increase or decrease in consumption, but the community continues to strive to meet these needs, regardless of the conditions and methods. Furthermore, during the COVID-19 pandemic, total rice production decreased, but in early 2021 it had started to increase again. Production of rice stocks has spread everywhere in Indonesia which is equal to the sum of the rice harvested area and the total resulting from the productivity of the rice. Lastly, the government's policy during the COVID-19 pandemic was to tackle the existence of a rice monopoly or rice hoarding.

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