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Best Journal of Administration and Management
Published by International Publisher
ISSN : -     EISSN : 2964657X     DOI : https://doi.org/10.56403/bejam
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Best Journal of Administration and Management is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of Administration and Management, and Scope this journal: Accounting, Banking, Taxation, Human Resource Management Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science Public policy, Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 2 No 3 (2024): Best Journal of Administration and Management" : 6 Documents clear
Integrated Marketing: A Powerful Strategy for Increasing Brand Awareness Dewi Indriani Jusuf
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.149

Abstract

In an increasingly competitive business era, it is important for companies to develop effective marketing strategies to expand coverage and increase brand awareness among consumers. This research aims to explore and analyze the effectiveness of implementing integrated marketing strategies as a means of increasing brand awareness in the current competitive market context. The research method used is a qualitative approach with in-depth interviews with several marketing professionals and analysis of case studies from several companies that have succeeded in implementing integrated marketing strategies effectively. The research results show that implementing an integrated marketing strategy effectively strengthens brand awareness, expands market reach, and strengthens consumer engagement. By focusing on message consistency across various communication channels, this strategy helps companies reach a wider target audience, build strong relationships with consumers, and establish a strong brand image. In addition, integrated marketing strategies are also proven to optimize the use of resources by avoiding the need for expensive content duplication, strengthening efficiency in marketing campaign management. Thus, the results of this research emphasize the importance of an integrated marketing strategy as a solid foundation in winning an increasingly competitive market and ensuring sustainable growth in the long term.
The Effect of Supervision and Communication on Employee Performance at PT Jamkrindo Makassar Branch Mursidah
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.151

Abstract

This study aims to determine whether supervision and communication affect employee performance at PT Jamkrindo Makassar Branch. Data collection uses primary and secondary data obtained by distributing questionnaires using saturated sampling techniques. The population is all employees in the office of PT Jamkrindo Branch Makassar, namely as many as 37 employees and this number is also used as a sample. The results of this study were tested by instruments in the form of validity and reliability tests as well as classical assumption tests in the form of assumptions of normality, multicollinearity and heteroscedasticity. Methods of data analysis using multiple linear regression techniques. The results of the study show that the partial hypothesis indicates that the variable of supervision has no effect on employee performance and communication has a positive and significant effect on employee performance then simultaneously the variables of supervision and communication have a positive and significant effect on employee performance.
Korean Cultural Diplomacy: Uniting Society Through Soft Power Kunkunrat Kunkunrat
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.155

Abstract

Soft power is persuasive power that is not military or economic in nature, but is rooted in the attractiveness of culture, values and a positive image of a country. South Korea has successfully utilized soft power through the Korean wave to increase its presence and influence on the global stage. This research aims to investigate the role of Korean cultural diplomacy in integrating and uniting the international community through the concept of soft power. This research uses a qualitative approach with descriptive methods. The research results show that South Korea's cultural diplomacy, especially through the Korean Wave, has succeeded in creating a significant positive impact. The research highlights the contribution of the Korean Wave in strengthening South Korea's positive image at the global level, building sociocultural and economic ties in the East Asian region, and generating economic growth through increasing the popularity of Korean products and lifestyle. Full support from the government, including through the establishment of public institutions, provides a strong foundation for the success of South Korea's cultural diplomacy. In conclusion, research shows that South Korea's cultural diplomacy is an effective instrument in building positive connectivity, advancing the economy, and shaping global views of this country.
Re(I)novation of Supply Chain Management for the Improvement of Business Performance in Shallot Commodities Lia Dwi Rahmawati; Usman
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.160

Abstract

The poor condition of the Shallot Commodity Supply Chain can be observed from the fluctuations from upstream to downstream, due to the dynamic changes in the demand and supply quantities up to the distribution channel amounts. The (Re)innovation of Shallot Supply Chain Management is an innovation from the aspects of Partnership, Contractual Agreements, Transaction Systems, and Government Support. The objective of this research is to analyze the shallot supply chain model using the Food Supply Chain Framework (FSCN) approach. The method used is qualitative descriptive research, describing the behavior of the actors in the supply chain. This research was conducted from August 2022 to January 2023, using primary data collected through in-depth interviews with 152 respondents, shallot farmers in 5 regencies in Central Java. The sampling technique used is purposive sampling. The results of the study on the business performance of shallot commodities in forming an efficient supply chain management require criteria to improve partnerships, indicating that its marketing performance is already running well. Shallot commodity business actors are engaged in partnerships to monitor and evaluate marketing effectiveness periodically. This research has successfully enhanced the capabilities of the resources of the supply chain actors, making them more efficient and effective in transforming the agricultural sector.
ISO 9001:2015 Certification Audit at PT. Halal Syariah Integrasi and Its Implications for Quality Management Systems Wiwiet Prihatmadji; Kiagus Muhammad Faisal; Teddy Setiady; Bakri; Retno Widowati
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.163

Abstract

ISO 9001 certification audit process for PT. Halal Syariah Integration (PT.HSI) by Mutu Certification with findings in the form of twelve  non-conformity findings, and seven opportunities for improvement.  The implications of the results of the findings are in the form of nine main steps to improvement at PT. HSI, namely: 1. Business process that describes the interaction of each organizational function, 2. Socialization of Quality Policy  can be accessed by interested parties and be  programmed systematically, 3. Determines General Company Regulations which contain the authority, responsibilities, requirements and competencies, 4. Prepares standardization of the learning process at LPK and LSP which includes infrastructure standards, educational staff, curriculum and learning module, 5. Infodok Standard SOP ensure that all organizational functions are equipped with work processes procedures, 6. Each organizational function should monitor, measure, analyze, evaluate the achievement of SMART Quality Goal targets, take corrective steps, and prevent failed targets, 7. Carry out analysis and evaluation of the perceptions of customers satisfaction, 8. Carry out internal quality audits in accordance with ISO 19011:2018 rules, with audit topics in accordance with ISO 9001:2015 requirements that are relevant to the organization's functions , 9. Management Review Meetings are carried out in accordance with the requirements of ISO 9001:2015, and contain recommendations and verification from Top Management regarding the results of management review meetings.
The Influence Of Celebrity Endorsers, Content Marketing, And Product Quality On Purchasing Decisions For Skintific Products (Study On Skintific Product Users In Semarang City) Tiana Faradita; ⁠Febrianur Ibnu Fitroh Sukono Putra
Best Journal of Administration and Management Vol 2 No 3 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i3.169

Abstract

This study intends to analyze how Celebrity Endorsers, Content Marketing, and Product Quality influence the purchase decision of Skintific products. This type of research uses quantitative questionnaire data. The respondents of this study were private campus students in Semarang City who had purchased Skintific products. Purposive sampling was used for the sampling process in this study, which amounted to 100 respondents. The sample in this study was done with the formula Malhotra (2006). The number of indicators multiplied by 5 or variables multiplied by 5, there are 100 respondents who can be used to adjust the sample size in this study. The research analysis procedure uses Multiple Linear Regression Analysis, Validity Test, Reliability Test, and Hypothesis Test. This study found that Celebrity Endorser does not have a significant effect on customer decisions to buy Skintific products, Content Marketing has a significant and beneficial influence on customer decisions to buy Skintific products while Product Quality has a positive effect on Skintific product purchase decisions. Companies can leverage this research as a primary source of information to improve profitable business operations and increase market share.

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