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Supriadi Siagian
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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 3 (2024): September 2024" : 5 Documents clear
Analisis Biaya Produksi Pabrik Tahu Pak Gareng di Purwogondo, Kartasura Fadhilah Nurjanah; Novanda Saum Salsabila; Noor Laila Fitriana
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.2521

Abstract

Pak Gareng Tofu Factory is one of the small and medium enterprises engaged in tofu production in Purwogondo, Kartasura. The tofu factory established by Mr. Gareng was established in 2019 which is almost five years ago. This study aims to analyze production costs, load costs, work costs and factory overhead costs at Pak Gareng's Tofu Factory. This study uses a descriptive method with a quantitative approach. The results of the research from the total costs incurred during one month amounted to Rp. 90,230,000.00. In Pak Gareng's tofu factory there are 3 employees, of which 2 workers are in charge of making tofu and 1 is in charge of cutting tofu. The process of making tofu in this factory includes, washing soybeans, grinding soybeans, boiling soybeans, filtering soybeans, molding them into tofu, cutting tofu, and finally the tofu is ready to take. The workers at Pak Gareng's tofu factory usually work for 26 days a month.
Strategi Manajemen Talenta untuk Menghadapi Tantangan Era Revolusi Industri 4.0 Shafira Putri R; Resti Monika H.G; Delilah Azmi W.P
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.2930

Abstract

The Industrial Revolution 4.0 has brought significant changes to the world of work, requiring organizations and individuals to adapt quickly to new technologies and evolving skill demands. This study aims to explore effective talent management strategies to address the challenges and capitalize on the opportunities in this era of disruption. Through an in-depth literature review of relevant sources, this study identifies current trends in human resource management and related technologies.The findings indicate that enhancing both hard and soft skills is crucial. Hard skills, such as proficiency in digital technologies and data analysis, are essential to navigate technological advancements. Soft skills, including communication, collaboration, and leadership, are vital for adapting to the new work dynamics.  Furthermore, foreign language proficiency is increasingly important for collaboration and competition in the global market. Additionally, practical training, both within and outside the work environment, is necessary to apply knowledge and develop relevant skills. Implementing these strategies will provide a strong foundation for organizations to maintain competitiveness and maximize employee potential in the dynamic digital age. Organizations are encouraged to adopt a proactive approach in developing their talent to ensure long-term success.
Strategi Pemasaran Efektif untuk Meningkatkan Daya Saing dan Pertumbuhan Bisnis UMKM di Era Digital Modern Stella Hanako Sayyidinaa; Yholanda Azzahra; Hamdani, Hamdani
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.2932

Abstract

Marketing strategy is something that includes the entire system related to the aim of planning a price, distributing and promoting purchasing needs. This research aims to find out what strategies can be used to market a business or product for MSMEs. The research method used is descriptive analysis with a qualitative approach, including literature studies on marketing strategies for MSME businesses. The result of this study is a utilization strategy in marketing a business or product is to take advantage of digital technology which as we know has a lot of roles for our lives. In addition, providing attractive promos and providing a time limit if or the number of items so that consumers feel they have to quickly and immediately buy the products we sell. In conclusion, an effective marketing strategy for MSME businesses combines the use of digital technology, the development of a strong brand identity, strategic collaboration, a deep understanding of consumers, and then in a creative marketing approach.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan Abdul Faqih
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.3084

Abstract

This research examines the impact of work discipline and motivation on employee performance at PT. UPS Cardig International, where performance has declined. Using a quantitative descriptive approach, the study surveyed 96 respondents selected via simple random sampling from a total workforce of 138 across all divisions. Data collection involved an online Google Form survey, with analysis conducted using SmartPLS version 3.2.9. Results indicate that both work discipline and motivation positively and significantly influence employee performance. The findings suggest that implementing effective practices in these areas can improve employee performance at PT. UPS Cardig International. Based on these results, the study recommends that companies enhance employee development programs focusing on discipline and work motivation. However, limitations in variable complexity and data acquisition highlight the need for further research to gain a deeper understanding of factors affecting employee performance. This study contributes to the body of knowledge on employee performance management, offering insights for PT. UPS Cardig International and similar organizations facing performance challenges. By emphasizing the importance of work discipline and motivation, the research provides a foundation for developing targeted strategies to enhance employee productivity and overall organizational effectiveness.
Transformasi Digital dalam Meningkatkan Keunggulan Kompetitif: Studi pada UKM di Bandar Lampung Arifa Kurniawan; Andika Saputra
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.3690

Abstract

Digital transformation has become a crucial factor in improving the competitiveness of small and medium-sized enterprises (SMEs) in the modern era. By utilizing digital technology, SMEs can accelerate operations, expand market reach, and build closer customer relationships. This research aims to explore how digital transformation contributes to the competitive advantage of SMEs in Bandar Lampung, while identifying the challenges faced in its implementation. The research used a descriptive qualitative approach, with data collected through in-depth interviews, observation, and document analysis of 10 SMEs that have adopted digital technology. The results show that digital transformation improves operational efficiency through process automation and better data management. In addition, digital technology expands market access through e-commerce platforms and social media, allowing SMEs to reach customers beyond the local area. Customer relationships are also becoming stronger through responsive communication and technology-driven interactions. However, the study found that the main challenges faced are limited digital literacy among SMEs and the high cost of technology implementation. Thus, support from the government and relevant institutions is needed to facilitate the adoption of digital transformation, particularly through training and technology subsidies.

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