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Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol 6, No 4 (2024): November" : 12 Documents clear
THE INFLUENCE OF BRAND AMBASSADORS, LIFESTYLE AND CUSTOMER SATISFACTION ON CONSUMER BUYING INTEREST IN SCARLETT WHITENING PRODUCTS IN BATAM CITY Siregar, Anita; Hikmah, Hikmah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12005

Abstract

Through digital-based marketing such as marketing through Instagram media or online sales platforms such as Shopee and Sociolla, customers can easily buy products, see, review usage and companies can also take advantage of digital-based marketing to attract customers. This research was conducted for this purpose of knowing the effect of brand ambassadors, lifestyle and customer satisfaction on consumer purchase intention in Scarlett Whitening products in Batam City.  The sample used in this study used the Jacob Cohen formula, the number of respondents was 204 respondents and applied non-probability sampling techniques. The comes aproximately of the bear in mind seem that patron achievement has an effect of twenty-5 factor 0 percentage on purchase puposefulin. In the interim, the comes about of theory testing appear that brand ministers, lifestyle and customer satisfaction partially and collectively exert a good and prominent impact on consumer purchase intention in Scarlett Whitening products in Batam City.
THE EFFECT OF LIFESTYLE, INVOLVEMENT IN FASHION AND PROMOTION ON CONSUMER IMPULSIVE BEHAVIOR AT TUKU2 STORE JEMBER WOMEN'S FASHION STORE Putri, Yulisya Salsabila; Sumowo, Seno; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12824

Abstract

Fashion is a term that is usually used to characterize a certain style that is then considered popular in a certain period of time. Generally, the style in question refers to the clothing trends that develop in society at that time. Over time, fashion is not only limited to clothing, but also includes accessories, lifestyle, make-up and hair. In fact, fashion trends are now expanding to the technology and automotive sectors. The implication is that business owners can optimize promotional strategies to attract consumer attention and trigger impulse buying. For example, by giving sudden discounts, presenting limited-time offers, or using attractive visual marketing. In this article, the author in conducting research tries to analyze how the impact of the variables Lifestyle (X1), Fashion Involvement (X2), and Promotion (X3) on Impulse Buying (Y) on consumers of Tuku2 Store Jember, a women's fashion store. The object of this research, in addition to selling directly to consumers, sales are also carried out online. So this study uses a quantitative approach based on the number of samples, namely 96 respondents, where this uses a method in the form of a non-probability sampling method with a purposive sampling technique. Data collection was carried out through several stages of analysis, including data instrument testing, multiple linear regression analysis, classical assumption testing, determination coefficient analysis (R²), and hypothesis testing. The collected data were analyzed using SPSS software version 25. Where the results of the study show that the variables Lifestyle, Fashion Involvement, and Promotion have a good and relevant impact on Impulse Buying on Tuku2 Store Jember consumers.

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