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All Journal JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Masyarakat Manage
Sumowo, Seno
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA KRIPIK SINGKONG RIDHO-SUSI SILO JEMBER Hamdani, Bagas Yuda; Sumowo, Seno; Hermawan, Haris
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1959

Abstract

The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.
PENGARUH CELEBRITY ENDORSE, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME DI BRC BONDOWOSO Riya, Nila Rosa; Sumowo, Seno; Wibowo, Yohanes Gunawan
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2763

Abstract

Perkembangan dunia modern dan globalisasi saat ini kita membutuhkan kemajuan dibidang komunikasi. Hal ini menjadikan timbulnya persaingan dalam bidang telekomunikasi persaingan tersebut dapat dilihat dari banyaknya produsen memproduksi berbagai produk komunikasi seperti smartphone yang menawarkan berbagai jenis produk baru dengan inovasi yang berbeda dari produk-produk sebelumnya. Kota bondowoso menjadi salah satu tempat penjulan produk smartphone realme yang menjadi target pangsa pasar oleh perusahaan. BRC cell adalah salah satu konter di Bondowoso yang menjual smartphone Realme, dimana nukman cell melakukan penjualan dengan memanfaatkan celebrity endorsement dari peusahaan Realme itu sendiri, mengenai kualitas produk dari smartphone Realme tidak dapat diragukan lagi, tentu hal ini akan menjadi Brand image(citra merek) tersediri di masyarakat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari celebrity endorse, kualitas produk dan brand image keputusan pembelian Handphone Realme di BRC Cell Bondowoso. Populasi dalam penelitian ini yaitu konsumen BRC Cell Bondowoso. Sampel yang digunakan sebanyak 150 responden dengan menggunakan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa celebrity endorse, kualitas produk dan brand image berpengaruh signifikan terhadap keputusan pembelian Handphone Realme di BRC Cell Bondowoso.
ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember) Kurniawan, Alex; Sumowo, Seno; Puspitadewi S, Ira
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2020

Abstract

This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.
ANALISIS STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT DAN QUATITATIVE STRATEGIC PLANNING MATRIX (QSPM) DALAM MENINGKATKAN PENJUALAN PADA PERCETAKAN MAXX DESIGN JEMBER Faisol, Ahmad; Sumowo, Seno; Wibowo, Yohanes Gunawan
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4483

Abstract

This research aims to find out the right marketing strategy to increase sales at Maxx Design Jember. This type of research uses descriptive qualitative research. The sampling technique used Non Probability Sampling totaling 115 samples. Data collection techniques use interviews, observation, documentation and questionnaires. Data analysis techniques use SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that in the Cartesian SWOT diagram, Maxx Design Jember is at the coordinate point S;T = 0.27; -0.1, namely being in quadrant IV diversification, which is a strategy that focuses on strengthening the main business or creating supporting resources. Maxx Design Jember can use other social media information technology, not only YouTube, Instagram and Facebook. Using the marketplace as a new step to expand market share. Utilizing paid advertising on social media or using influencer services to promote products, and starting to use websites can be done even though it increases promotional costs, but this can be included as an investment. Because the impact of this promotional strategy will affect the development and sales of the product it self.
DAMPAK PENUTUPAN AKUN TIK-TOK SHOP: ANCAMAN DAN PELUANG USAHA MIKRO KECIL MENENGAH (UMKM)? Fitriya, Elok; Sumowo, Seno
Jurnal Ilmiah Akuntansi Indonesia Vol 9, No 1 (2024): JIAI (JURNAL ILMIAH AKUNTANSI INDONESIA)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiai.v9i1.22495

Abstract

Abstract: The Indonesian government has expressed its concerns about the negative impact of TikTok Shop on local MSMEs. They think that TikTok Shop could be a way for companies to collect data on products that are selling well in a country, then produce similar goods abroad at cheaper prices. Thus, TikTok Shop not only threatens the existence of local MSMEs, but also the economic sovereignty of a country. Seeing these impacts, there is a strong argument for separating social media platforms and e-commerce platforms like TikTok Shop. While the separation between social media platforms and e-commerce platforms has clear benefits, there are also challenges. One of the main challenges is how to implement this separation without disrupting the user experience. TikTok has become a very popular platform with many users accustomed to the integration of social media and e-commerce. Separating the two may require significant technical adjustments and development. In an era where social media and e-commerce are increasingly integrated, the debate about the separation between the two becomes increasingly relevant. TikTok Shop, as a recent example, has raised questions about appropriate policies to protect local MSMEs and consumers.Key word: Tik-tock shop, threats, opportunities Abstrak: Pemerintah Indonesia telah menyampaikan keprihatinannya tentang dampak negatif TikTok Shop pada UMKM lokal. Mereka menilai bahwa TikTok Shop bisa menjadi cara bagi perusahaan untuk mengumpulkan data produk yang laris-manis di suatu negara, lalu memproduksi barang serupa di luar negeri dengan harga lebih murah. Dengan demikian, TikTok Shop tidak hanya mengancam eksistensi UMKM lokal, tetapi juga kedaulatan ekonomi suatu negara. Melihat dampak-dampak tersebut, ada argumen yang kuat untuk memisahkan platform media sosial dan platform e-commerce seperti TikTok Shop. Meskipun pemisahan antara platform media sosial dan platform e-commerce memiliki manfaat yang jelas, juga ada tantangan. Salah satu tantangan utama adalah bagaimana mengimplementasikan pemisahan ini tanpa mengganggu pengalaman pengguna. TikTok telah menjadi platform yang sangat populer dengan banyak pengguna yang terbiasa dengan integrasi media sosial dan e-commerce. Memisahkan keduanya mungkin memerlukan penyesuaian dan pengembangan teknis yang signifikan. Dalam era di mana media sosial dan e-commerce semakin terintegrasi, perdebatan tentang pemisahan antara keduanya menjadi semakin relevan. TikTok Shop, sebagai contoh terkini, telah memunculkan pertanyaan tentang kebijakan yang tepat untuk melindungi UMKM lokal dan konsumen.Kata Kunci : Tik-tok shop, ancaman, peluang
ANALISIS KUALITAS LAYANAN DENGAN MENGGUNAKAN E- SERVICE QUALITY UNTUK MENGETAHUI KEPUASAN PELANGGAN BELANJA ONLINE TOKOPEDIA Rosa, Mila; Sumowo, Seno; Puspitadewi S, Ira
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1826

Abstract

The development of the internet in the world is getting wider so that many companies are trying to create products and services to meet the wants and needs of the community. Companies must create new marketing strategies in order to survive and attract larger consumers. This study aims to determine the effect of service quality using e-service quality on shopping customer satisfaction at Tokopedia. The population in this study are Tokopedia consumers. The number of samples used is 150 respondents and selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this research is the SPSS 18.0 program. The results of this study show that efficiency (x1), privacy (x2), fulfillment (x3), site aesthetic (x4), responsiveness (x5) and easy of use (x6) have a positive and significant effect on customer satisfaction (Y). The process that has the most influence on improving the quality of Tokopedia's online shopping services is the improvement of service quality which affects the customer as a determinant of success in customer satisfaction.
STUDI EMPIRIS SERVICESCAPE TERHADAP KEPUASAN KONSUMEN KAFE SUN OSING BANYUWANGI DI MASA PANDEMI COVID 19 Habibi, Fawwaz Ahmad; Sumowo, Seno; Murtaliningtyas, Wenny
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.187 KB) | DOI: 10.36841/jme.v1i10.2251

Abstract

This study aims to help sun osing cafes to survive in the long term by using a servicescape marketing strategy which includes Ambient Dimension, Design Dimension and Social Dimension. In this study using quantitative methods, purposive sampling technique involving 95 respondents. The results of multiple regression testing on the influence of the Ambient Dimension on consumers showed a significant positive effect. This proves that a good Ambient Dimension will increase the Consumers of Sun Osing Cafe Banyuwangi. The results of multiple regression testing on the influence of the De- sign Dimension on consumers show a significant positive effect. This proves that a quality Design Dimension will increase the Consumers of Sun Osing Cafe Banyuwangi. The results of multiple regression testing on the influence of Social Dimensions show that the effect on consumers is significantly positive. This proves that a high Social Dimension will increase the purpose of the Sun Osing Cafe Banyuwangi.
ANALISIS VARIABEL NON BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) (Studi Kasus Pada Suwar-Suwir Indah Jaya Balung Jember) Ayuningtyas, Vinka; Sumowo, Seno; Puspitadewi S, Ira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.341 KB) | DOI: 10.36841/jme.v2i1.2621

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis variable non bauran pemasaran terhadap keputusan pembelian pada usaha mikro kecil menengah (UMKM) (Studi Kasus Pada Suwar-Suwir Indah Jaya Balung Jember). Bauran pemasaran adalah perangkat pemasaran yang baik yang meliputi produk, penentuan harga, promosi, distribusi, digabungkan untuk menghasilkan respon yang di inginkan pasar sasaran, perusahaan atau organisasi yang bergerak di bidang jasa menggunakan bauran pemasaran jasa. Namun fenomena yang ada pada pemasaran UMKM Suwar-Suwir Indah Jaya Ini penelitian lebih cenderung mengambil non bauran dikarenakan pemasaran pada UMKM Suwar-Suwir Indah Jaya Ini kurang mengenal dan memahami perilaku konsumen. Jenis penelitian ini penelitian kuantitatif. Populasi dalam penelitian ini yaitu konsumen dari Suwar-Suwir Indah Jaya. Sampel yang digunakan sebanyak 80 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa budaya, social dan psikologis berpengaruh signifikan secara parsial sedangkan pribadi tidak berpengaruh secara signifikan terhadap keputusan pembelian UMKM Suwar-Suwir Indah Jaya.
THE INFLUENCE OF PROMOTION, PRICE PERCEPTION, LOCATION AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT SADIMO BARBERSHOP JEMBER Maulana Yusuf, Muhammad Beny; Sumowo, Seno; Rusdiyanto, Rusdiyanto
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11444

Abstract

The service industry is currently a very large and rapidly growing creative economy sector business and is very much needed in consumer activitiesBarbershop is one of the businesses that is currently growing. One of the 17 subsectors that make up Indonesia's creative economy is barbershop. The Ministry of Tourism and Creative Economy (Kemenparekraf) states that the sector that makes the largest contribution to GDP is the creative economy. This study was conducted to determine the effect of promotional quality, perceived price, location and service quality on customer satisfaction at Sadimo Barbershop Jember. Multiple linear regression analysis was used in this study. The population used is from all walks of life, with the criteria for respondents being consumers who have used the services of Sadimo Barbershop Jember at least twice. Purposive sampling technique was applied using a sample of 95 people. Partial test results (t test) showed a significant effect of promotion variables on customer satisfaction, a significant effect of price perception variables on customer satisfaction, a significant effect of location variables on customer satisfaction, and no significant effect of service quality variables on customer satisfaction.
THE EFFECTIVENESS OF ONLINE PROMOTION THROUGH INSTAGRAM SOCIAL MEDIA IN INCREASING SALES IN @ROSALINA_SHOP USING THE AIDA METHOD Anggraeni, Weni Nur; Setianingsih, Wahyu Eko; Sumowo, Seno
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11294

Abstract

This study focuses on seeing how far Instagram social media is effective as a means of promoting @rosalina_shop which is known to sell women's needs ranging from fashion to beauty products using the AIDA method. This research uses a descriptive method with a quantitative approach which explains in detail the problems studied based on data obtained through questionnaires that have been collected, and then analyzed. The primary data in this study was a questionnaire with a sample of 75 people with special criteria, namely following @rosalina_shop Instagram account and having made a one-time purchase. Based on the results of research using the AIDA method on online promotion, @rosalina_shop on social media, Instagram is included in the "good" category with a percentage value of 61-80%. Where it can be seen that the promotions carried out are able to attract the attention of consumers so as to purchase the products offered.
Co-Authors AHMAD FAISOL Alex Kurniawan Anggraeni, Weni Nur Ayuningtyas, Vinka Eko Budi Satoto Elok Fitriya, Elok fawzy, Ifan Feti Fatimah Habibi, Fawwaz Ahmad Hamdani, Bagas Yuda Haris Hermawan, Haris Maulana Yusuf, Muhammad Beny Murtaliningtyas, Wenny Permatasari, Desta Intan Puspitadewi S, Ira Putri, Yulisya Salsabila Rahayu, Jekti Riya, Nila Rosa Rosa, Mila Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Saidah, Nur Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan