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Hendrati Dwi Mulyaningsih
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ijmesh@researchsynergypress.com
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+628112341734
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ijmesh@researchsynergypress.com
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Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia
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Kota surakarta,
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International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Published by Research Synergy Foundation
ISSN : -     EISSN : 25800981     DOI : https://doi.org/10.31098/ijmesh
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The journal has an international perspective on Management, entrepreneurship, Social Science and Humanities and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide. The editorial team encourages quality submissions which advance the study of Entrepreneurship including entrepreneurs behavior, Social entrepreneurship, Social enterprise, small medium enterprise, small economics; Management includes Operational management, People management, knowledge management, Finance, Marketing management, business administration, International business, Business communication, human resource, organization behavior; Social Science inlcudes Psychology, law, Language, sociology, Government science, Community, community development, politic and social science, culture; Humanities inculdes Human right, women empowerment, conflict resolution, middle east conflict
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 9 No. 2 (2025): July - December Volume" : 12 Documents clear
How Destination Branding Moderates the Relationship between Destination Antecedents and Tourist Resonance: Evidence from a Philippine Destination Vicera, Mark Justine; Cruz, Beatrice
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2025): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.3909

Abstract

This study examined the impact of destination antecedents on destination tourist resonance, with a focus on Coron, Palawan, Philippines. Anchored in the Tourist-based Brand Equity model, the research examined how destination salience, destination performance, and imagery, tourist judgements and feelings influence tourist loyalty and emotional connections, with destination performance & imagery and tourist judgments & feelings serving as mediators. The study also evaluated the moderating role of destination branding in these relationships. Employing an explanatory-quantitative research design, data were collected through structured surveys administered to 280 sample tourists who visited Coron, Palawan, Philippines. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the structural relationships between the constructs. The findings indicate that destination salience significantly affects destination performance and imagery, and destination tourist resonance. Destination performance and imagery, along with tourist judgments and feelings, were found to mediate the relationship between destination salience and destination tourist resonance, highlighting the importance of both cognitive and emotional evaluations. Destination branding, on the other hand, significantly moderated the relationship between destination performance, imagery, and destination tourist resonance. However, the moderating role of destination branding showed no significant impact on destination salience and destination tourist resonance, suggesting the need for more cohesive branding strategies. This research addressed gaps in the application of brand equity models to emerging destinations and provided insights for enhancing localized branding strategies.
The Role of Gender in Digital Content Influences on Impulse Buying Mukti, Teguh Lingga; Sudarmiatin, Sudarmiatin; Dhewi, Titis Shinta
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2025): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.4002

Abstract

This study examines how user generated content and live streaming influence impulse buying behavior in a digital marketing environment, with electronic word of mouth and gender as explanatory mechanisms being tested. Focusing on consumers of Mykonos perfume on the Shopee platform, this study uses a quantitative approach with 385 respondents and analyzes structural relationships using PLS-SEM. The results show that live streaming is the most powerful digital stimulus because it can directly increase impulse buying while encouraging consumers to generate online reviews and comments. Conversely, user-generated content does not directly affect impulse buying but becomes effective when it triggers electronic word of mouth, thus demonstrating a full mediating effect. Electronic word of mouth itself has a significant effect in encouraging impulsive purchases by increasing consumer confidence and emotional responses. Gender was also found to moderate the relationship between variables, with men being more easily influenced by live streaming, while women were more responsive to reviews and digital social interactions. These findings confirm that real-time stimuli, user-to-user communication, and demographic characteristics work simultaneously in shaping spontaneous purchasing decisions in the e-commerce environment.

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