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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Business and Investment Review
Mukti, Teguh Lingga
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Etika Bisnis Dalam Daya Saing UMKM Mukti, Teguh Lingga; Mukhlis, Imam
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.76

Abstract

Penelitian ini untuk membahas dan memahami tentang etika bisnis dalam daya saing UMKM. Metode pada penulisan ini yakni dengan pendekatan literatur review. Data yang diambil untuk penulisan ini menggunakan data sekunder dengan sumber referensi berupa buku maupun artikel penelitian terdahulu yang relevan. Hasil penelitian ini yakni penjelasan mengenai persaingan dengan etika yang baik menjadi dasar bagi pelaku UMKM untuk menjalankan keberlangsungan dan kemampuan mempertahankan usahanya. Mematuhi norma-norma etika bisnis membantu perusahaan menghindari perilaku yang merugikan. Dengan beretika dalam persaingan usaha, membantu menciptakan perusahaan yang berkelanjutan, membangun reputasi positif, dan menciptakan nilai jangka panjang bagi pihak yang terlibat.
Strategi Pengembangan Usaha Mikro Kecil Menengah Halim Accu (Battery Automotive Retailer) pada Era Digital untuk Mencapai Daya Saing yang Kompetitif Mafatikul Huda, Muhammad Rifqi; Mukti, Teguh Lingga; Winarno, Agung
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1536

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a major contribution to the Indonesian economy but have many competitiveness constraints. Halim Accu as one of the MSMEs engaged in the automotive sector needs to improve its competitiveness, especially in digital marketing. The community service aims to help the owner of Halim Accu become more educated in the use of digital marketing. The method used is community service. The results of the assistance include; (1) Implementation of a structured operating system and work procedures in the form of organizational charts and work operational standards. (2) Automation of the transaction system using the point of sales cashier application. (3) Digital marketing through the use of social media and website. (4) Increased human resources competence through internal and external training. (5) Organized accounting system. (6) Optimization of store displays and product displays. (7) Brand and logo legality through the acquisition of Intellectual Property Rights.
Co-Authors Agung Winarno Imam Mukhlis Mafatikul Huda, Muhammad Rifqi