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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Business and Investment Review
Mukti, Teguh Lingga
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Etika Bisnis Dalam Daya Saing UMKM Mukti, Teguh Lingga; Mukhlis, Imam
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.76

Abstract

Penelitian ini untuk membahas dan memahami tentang etika bisnis dalam daya saing UMKM. Metode pada penulisan ini yakni dengan pendekatan literatur review. Data yang diambil untuk penulisan ini menggunakan data sekunder dengan sumber referensi berupa buku maupun artikel penelitian terdahulu yang relevan. Hasil penelitian ini yakni penjelasan mengenai persaingan dengan etika yang baik menjadi dasar bagi pelaku UMKM untuk menjalankan keberlangsungan dan kemampuan mempertahankan usahanya. Mematuhi norma-norma etika bisnis membantu perusahaan menghindari perilaku yang merugikan. Dengan beretika dalam persaingan usaha, membantu menciptakan perusahaan yang berkelanjutan, membangun reputasi positif, dan menciptakan nilai jangka panjang bagi pihak yang terlibat.
Strategi Pengembangan Usaha Mikro Kecil Menengah Halim Accu (Battery Automotive Retailer) pada Era Digital untuk Mencapai Daya Saing yang Kompetitif Mafatikul Huda, Muhammad Rifqi; Mukti, Teguh Lingga; Winarno, Agung
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1536

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a major contribution to the Indonesian economy but have many competitiveness constraints. Halim Accu as one of the MSMEs engaged in the automotive sector needs to improve its competitiveness, especially in digital marketing. The community service aims to help the owner of Halim Accu become more educated in the use of digital marketing. The method used is community service. The results of the assistance include; (1) Implementation of a structured operating system and work procedures in the form of organizational charts and work operational standards. (2) Automation of the transaction system using the point of sales cashier application. (3) Digital marketing through the use of social media and website. (4) Increased human resources competence through internal and external training. (5) Organized accounting system. (6) Optimization of store displays and product displays. (7) Brand and logo legality through the acquisition of Intellectual Property Rights.
The Role of Gender in Digital Content Influences on Impulse Buying Mukti, Teguh Lingga; Sudarmiatin, Sudarmiatin; Dhewi, Titis Shinta
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2025): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.4002

Abstract

This study examines how user generated content and live streaming influence impulse buying behavior in a digital marketing environment, with electronic word of mouth and gender as explanatory mechanisms being tested. Focusing on consumers of Mykonos perfume on the Shopee platform, this study uses a quantitative approach with 385 respondents and analyzes structural relationships using PLS-SEM. The results show that live streaming is the most powerful digital stimulus because it can directly increase impulse buying while encouraging consumers to generate online reviews and comments. Conversely, user-generated content does not directly affect impulse buying but becomes effective when it triggers electronic word of mouth, thus demonstrating a full mediating effect. Electronic word of mouth itself has a significant effect in encouraging impulsive purchases by increasing consumer confidence and emotional responses. Gender was also found to moderate the relationship between variables, with men being more easily influenced by live streaming, while women were more responsive to reviews and digital social interactions. These findings confirm that real-time stimuli, user-to-user communication, and demographic characteristics work simultaneously in shaping spontaneous purchasing decisions in the e-commerce environment.
Co-Authors Agung Winarno Imam Mukhlis Mafatikul Huda, Muhammad Rifqi Sudarmiatin Titis Shinta Dhewi, Titis