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Research Trend in Technology and Management
Published by RTTM Research Trend
ISSN : -     EISSN : 29645530     DOI : https://doi.org/10.56442/rtt
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
Research trends in technology and management (RTTM) is an English language journal which is published 3 times a year (February, July, November). RTTM aims to facilitate academics and practitioners to disseminate research results in management, accounting and technology using a variety including mixed method, quantitative, and qualitative. Research trends in technology and management (RTTM) invites researchers, academics and practitioners to submit research articles with the following themes and topics: Human resources Management Entrepreneurship Marketing Management Financial Management Cost Management Management Information System Financial Management Financial Technology Digital business E-commerce Ethics and Behavior Tourism Cloud Computing
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): Research Trend in Technology and Management" : 5 Documents clear
The Influence of Location, Price, and Facility on Interest in Revisiting Wego Lamongan Tourism : Case Study on Gondang Outbond Lamongan Educational Tourism Cahyono, Puguh; Laili, Nur
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.68

Abstract

According to Rahmawati (2016:3) it is stated that marketing is one of the activities that aims to identify or explain and find human needs, while marketing management itself according to Agustina Shinta (2011:2) marketing management is an effort to plan, implement (which consists of an activity of organizing, directing, and coordinating) as well as supervising and or controlling marketing activities in an organization in order to achieve the organization's goals effectively and efficiently. The population of this study is visitors at WEGO which amounted to 13,257 from the number that the author got from the management of Gondang Outbond Educational Tourism and calculated by the slovin formula, the sample result was 100 people. The analysis model used in this study is multiple linear regression. Based on the results of the regression test, a value of Y of -0.470 + 0.342X^1 + 0.722X^2 + 0.118X^3, From this value it can be concluded that the most dominant factor for the bound variable (Interest in Returning Visits) is Price because it has the highest beta value of 0.554.
The Influence of Physical Evidence, Price and Word Of Mouth on the Decision to Purchase Camphor Wood at UD. Source: Rizki Handayani, Fitri; Susanti, Ike; Khitam, M.Chusnul; dj, Yunni Rusmawati
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.69

Abstract

This research is to determine the influence of physical evidence, price and word of mouth on purchase decisions. The research method used was quantitative descriptive using analytical test tools, namely the determination coefficient test, multiple linear regression test, t-test and F test. From the results of data processing, the value of t calculation for physical evidence (X1) was calculated (2,470) ˃ttable (1,996) with a significance value of 0.016 < 0.005, the price (X2) was tcalculated (4,916) ˃ table (1,996) with a significance value of 0.000 < 0.005, word of mouth (X3) was calculated (2,119) ˃ table (1,996) with a significance value of 0.038 < 0.005, This means that physical evidence, price and word of mouth have a partial and significant effect on purchase decisions. From the F test, the F value was calculated as Fcalculated 49.478 ˃ Ftable 2.74 with a significant level of 0.000 < 0.05, which means that physical evidence, price and word of mouth have a simultaneous and significant effect on the purchase decision. Meanwhile, the result of multiple linear regression obtained the equation Y = 4.203 + 0.370 X1 + 0.484 X2 + 0.303 X3. Based on this study, it can be concluded that physical evidence, price and word of mouth have an influence on purchase decisions partially and simultaneously and it can be seen that price is the most dominant variable influencing consumer purchase decisions in UD. Source: Rizki.
The Effect of Job Satisfaction and Work Discipline on Employee Performance at Perumda Air Minum Lamongan Kristanti, Devita Ayu
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.70

Abstract

Human resource management is the science and art of managing employee relationships and roles so that they contribute effectively and efficiently to the success of businesses, employees and social organizations (Hasibuan, 2019: 10). Lamongan Regional Drinking Water Company, employee performance is considered to be an important factor. Therefore, performance is the ability of a person or group of people to carry out work in accordance with their responsibilities in order to achieve the expected results. The population of this study was employees of the Lamongan Regional Drinking Water Company, totaling 150 people and calculated using the Slovin formula, the sample result was 60 people. The analytical model used in this research is multiple linear regression. Based on the results of the regression test, the Y value is 11.198 + 0.447X1 + 1.324X2. From this value it can be concluded that work discipline has the highest influence on employee performance because it has the highest beta value, namely 1.324.
The Effect of Price and Product Quality on Consumer Satisfaction Levels : Case Study On Consumers At Terracotta Cafe Lamongan Cahyono, Puguh; Masfufah, Deajeng Octavianti
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.71

Abstract

From the economic aspect, the development of cafes has a positive impact on the development and business activities of the creative economy. The fierce competition demands that entrepreneurs must be ready and able to compete. Terracotta Cafe is a hangout place that is currently crowded with young people, especially those in Lamongan. The purpose of this study is to find out the factors that affect the level of consumer satisfaction. This study uses a quantitative approach. The consumer population at Terakota Cafe is 21,975 people and the sample needed is based on the calculation of the slovin formula of 100 respondents. Data were collected using questionnaires. Data processing using SPSS with Multiple Linear Regression Analysis technique. The results of the study show that partially and simultaneously the price and quality of products affect consumer satisfaction. The dominant variable of influence is product quality.
The Effect of Facilities, Quality, and Price on Consumer Satisfaction at Welijo Cafe and Freshmarket Kholifah, Siti; Sulaiman, Mohammad Muklis
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.72

Abstract

This study aims to examine the influence of facilities, quality, and price on consumer satisfaction in welijo café and freshmarket. This study used a sample of 97 respondents. The hypothesis testing used in this study uses validity test, reliability test, classical assumption test, determination coefficient test, multiple linear regression test, t-test, and f test. The data that has been collected is analyzed using SPSS version 25. The results of the t-test analysis showed that the facility variable (X1), quality variable (X2), and price variable (X3) had a positive influence on consumer satisfaction (Y). With the result of (X1) t count (3,054) > t table (1,985), (X2) t count (3,846) > t table (1,985), (X3) t count (2,603) > t table (1,985). The results of the F test were obtained with an F value calculated > F table (68,342 > 2.70). The test results show that facilities, quality, and price have a partial effect on consumer satisfaction at welijo cafe and freshmarket, the results of simultaneous testing of facilities, quality, and price have an effect on consumer satisfaction at welijo cafe and freshmarket. And the dominant variable that affects consumer satisfaction is quality.

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