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Performance Evaluation of Molecularly Imprinted Polymer using Propanol as Porogen for Atenolol Recognition in Human Serum Suherman, Meilia; Susanti, Ike; Rahayu, Driyanti; Pratiwi, Rimadani; Nur Hasanah, Aliya
Indonesian Journal of Pharmaceutical Science and Technology Vol 6, No 1 (2019 In Press)
Publisher : Indonesian Journal of Pharmaceutical Science and Technology

Atenolol is a cardiovascular drug that has a narrow therapeutic index with long-term use and itâs often used as doping. Atenolol has a small concentration in human boby and itâs inÂ biological matrix (serum) so in the testing need a selective extraction soÂ the analyte can be pra-concentration and removed from matrix. Two molecularly imprinted polymers (MIPs) on propanol as porogen Â have been made with two different methods i.e. bulk polymerization and precipitation polymerization. The polymer was made using atenolol as a template, methacrylic acid as a functional monomer, and ethylene glycol dimethacrylate as a crosslinker. Prformance evaluations showed that polymers from bulk polymerization provide better performance than polymers from precipitation polymerization when tested against standard solution. However, this sorbent has lowÂ recovery percentage after applied into serum sample and could not be used as alternative for atenolol extraction in human serum.Key words: Molecularly imprinted polymer, Atenolol, Solid Phase Extraction, Preparation Â method, propanol.

PENERAPAN STRATEGI KEKUATAN DAN PELUANG USAHA DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN BERAS MEDIUM Handayati, Ratna; Susanti, Ike
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Pertumbuhan ekonomi di Indonesia mendorong tumbuh kembangnya sektor industri dan perdagangan. Hal ini menimbulkan dampak persaingan yang ketat bagi perusahaan dalam kegiatan pemasaran. Sebagai perusahaan yang bergerak dalam bidang pemenuhan kebutuhan pokok di lingkungan masyarakat, perusahaan mempunyai tujuan ingin meningkatkan  volume penjualannyan. Hasil yang ingin dicapai dalam penelitian ini adalah untuk menganalisisa dan menerapkan faktor kekuatan dan  peluang yang dapat digunakan oleh perusahaan untuk menetapkan strategi pemasaran tepat guna dengan mempertahankan mutu atau kualitas produk agar konsumen tetap memilih beras medium dibandingkan beras premium Serta metode pendekatan Antara pemasok (petani) dengan pengusaha penggilingan padi.

THE USE OF CLOZE PROCEDURE TO TEST THE STUDENTS READING COMPREHENSION Susanti, Ike; Buan, Stevanus; Suhartono, Luwandi
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 2, No 2 (2013): Februari 2013
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: The use of cloze procedure to test the students reading comprehension. The purpose of this research is to know the effectiveness of the use of cloze procedure to test reading comprehension of the eleventh grade students of SMUN 1 Sungai Ambawang in academic year 2012/2013. The method of this research was a Pre-experimental Study and the technique of data collecting was matching test. The research findings showed the total score of pretest is 2735 with the mean score 68.375 and categorized Average. Furthermore, the result of posttest is 3155 with the mean score 78.875 and categorized Good. The result of computation on the t-test with 7.56 is higher than the t-table for the degree of freedom N-1 (40-1) = 39 is 2.042. Moreover, the computation on Effect Size of the treatment is 1.13. It is categorized Highly Effective because the result of 1.13 is higher than 0.8 that is the high level of effectiveness on Effect Size criteria proposed by Burn (ES > 0.8 = 1.13 >0.8). From the computation, it can be concluded that the teaching reading comprehension by using Cloze Procedure is highly effective. Keywords: cloze procedure, reading comprehension, effectiveness. Abstrak: Penggunaan prosedur cloze untuk mengajar siswa pemahaman membaca. Tujuan dari penelitian ini adalah untuk mengetahui keefektifan penggunaan presedur cloze untuk mengajar pemahaman membaca bagi siswa kelas sepuluh SMUN 1 Sungai Ambawang tahun ajaran 2012/2013. Metode yang digunakan dalam penelitian ini adalah Pre-eksperimental dan teknik pengumpulan data adalah uji pencocokan. Hasil penelitian menunjukkan bawha nilai total pretest adalah 2735 dengan nilai rata-rata 68.375 dan dikategorikan sebagai Sedang. Lebih jauh, hasil posttest adalah 3155 dengan nilai rata-rata 78.875 dan dikategorikan baik. Hasil perhitungan t-test dengan 7.56 lebih tinggi daripada t-table untuk tingkat kebebasan N-1 (40-1) = 39 adalah 2.042. Kemudian, perhitungan Effect Size treatment-nya adalah 1.13. Ini dikategorikan Sangat Efektif karena hasil 1.13 lebih tinggi daripada 0.8 merupakan keefektifan tingkat tinggi dari criteria Effect Size yang diberikan oleh Burn (ES > 0.8 = 1.13 >0.8). Dari perhitungan tersebut, dapat disimpulkan bahwa mengajar pemahaman membaca dengan menggunakan Prosedur Cloze adalah Sangat Efektif. Kata Kunci: prosedur cloze, pemahaman membaca, keefektifan.

PENGARUH DIFERENSIASI PRODUK, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada CV. Eka Karunia Motor Lamongan): (Studi pada CV. Eka Karunia Motor Lamongan) Ilham Ramadhani, Awaliansyah; Shofia Maulida, Indira; Susanti, Ike; Sutinem
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3197

This study aims to analyze and test the effect of product differentiation, word of mouth and brand awareness on purchasing decisions for Honda motorbikes at CV. Eka Karunia Motor Lamongan. This research uses quantitative methods. The population in this study were consumers of CV. Eka Karunia Motor. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 23. The results of this study indicate that the variables of product differentiation, word of mouth and brand awareness partially have a positive and significant effect on purchasing decisions. And the variables of product differentiation, word of mouth and brand awareness simultaneously have a positive and significant effect on purchasing decisions. And the product differentiation variable has the most dominant effect on purchasing decisions for Honda motorbikes at CV. Eka Karunia Motor Lamongan.

PENGARUH CONTENT MARKETING DAN INFLUENCER MARKETING TERHADAP INTERAKSI KONSUMEN MELALUI MEDIA SOSIAL INSTAGRAM ( Studi Kasus Pada Konsumen Produk Scarlett Whitening di Kabupaten Lamongan): (Studi Kasus pada Konsumen Produk Scarlett Whitening di Kabupaten Lamongan) Zyadatul Inayah, Adinda; Shofia Maulida, Indira; Susanti, Ike; Efendi, Yuhronur
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3199

This research aims to analyze the influence of Content Marketing and Influencer Marketing on Consumer Interaction with Scarlett Whitening Products via Instagram social media. The type of research used is descriptive quantitative research. The population in this study was 5,500,000 taken from Scarlet Whitening Instagram followers in general with a sample size of 100 consumers who are consumers of Scarlett Whitening products in Lamongan Regency. Data collection techniques by distributing questionnaires to respondents. The data analysis used is SMART PLS. This research begins in November 2023 to March 2024. From the results of this research it can be concluded that the Content Marketing Variable partially has a significant effect on Consumer Interaction for Scarlett Whitening products via Instagram Social Media with an Original Sample value (coefficient) of 0.134 > 0.000. T-Statistic (1.665) > T Table (1.64). P Value (0.045 < 0.05). The Influencer Marketing variable partially has a significant effect on Consumer Interaction for Scarlett Whitening products via Instagram Social Media with an Original Sample value (coefficient) of 0.168 > 0.000. T-Statistic (1.777) > T Table (1.64). P Value (0.038 < 0.05). It was concluded from the results of the R Square test that the joint influence of Content Marketing and Influencer Marketing on consumer interaction was 0.586 with an Adjusted R Square value of 0.573. The most dominant variable was Content Marketing on Consumer Interaction with a value of 0.392.

Pengaruh Food Vlogger Sebagai Social Media Influencer Terhadap Minat Beli Produk Makanan Di Kalangan Followers Gen Z Di Lamongan (Studi Kasus Korean Food di Kabupaten Lamongan): (Studi Kasus Korean Food di Kabupaten Lamongan) Zurotul Jannah, Mita; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3210

In the city of Lamongan there is currently a proliferation of food vloggers/influencers on the social media Instagram who provide reviews about good food or drinks. from outside or from Lamongan itself. The purpose of this research is to determine the influence of Argument Quality, Credibility, Attractiveness on Intention to Buy food products among Gen Z followers in Lamongan Regency, simultaneously and partially, which coincides with Boboho Korean Street Food Lamongan. In this study the author used Gen Z Followers as the population. The sample in this study consisted of 100 respondents who were calculated using the Slovin method. This research is classified as using a quantitative method with a sample size of 100 respondents. By using a direct survey method through distributing questionnaires as a way to obtain data. The method used to analyze this research data was SPSS version 26. The respondents in this research were Gen Z Followers in Lamongan Regency. The test results in this study show that the T Test of the argument quality variable Tcount > Ttable with a value of 3,572 > 1.984, the Credibility variable Tcount > Ttable with a value of 5,362 > 1.984, the attractiveness variable Ttable > Tcount with a value of 5,573 > 1,984. and the Multiple Linear Regression Test Y = 1.119 + 0.213X1 + 0.205X2 + 0.424X3, it can be interpreted that the most dominant value is the Attractiveness variable of 0.424. The results of this research show that the Attractiveness variable is the most dominant variable in buying interest in food products among Gen Z followers in Lamongan Regency.

Pengaruh Promosi Dan Harga Di Media Sosial Terhadap Keputusan Pembelian Rumah Subsidi Di Tikung Planet Green Tiara (Tikung Alam Raya) Riswanda Imawan, Vikhi; Shofia Maulida, Indira; Susanti, Ike; Ruswaji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3213

Population growth, especially in Indonesia, is increasingly rapid every year. With the increase in population, the need for land for residence also increases, resulting in intense competition in the subsidized housing industry in Indonesia. In this case, promotions and prices play an important role in shaping purchasing decisions, especially on social media. This research aims to determine the influence of promotions and prices on social media on purchasing decisions for subsidized housing in Tikung Planet Green Tiara, Lamongan. This type of research uses a quantitative approach, with promotion and price as independent variables, while purchasing decisions as the dependent variable. The population in this research is all consumers who live in subsidized houses on Planet Green Tiara, totaling 505 consumers, with the number of samples taken being 100 respondents. Data collection methods use survey methods, observation and distribution of questionnaires. Then the data analysis technique uses a multiple correlation test, namely the T test and F test with the help of SPSS version 26. The test results show that the T test for the Promotion variable on purchasing decisions obtained Tcount (4.992) > Ttable (1.984), which means there is an influence of promotion on partial and significant purchasing decisions. The price variable on purchasing decisions is obtained by Tcount (7.777) > Ttable (1.984), meaning that there is a partial and significant influence of price on purchasing decisions. Then from the multiple linear regression testY= 1.534+0.378X1+0.717X2, it can be concluded that the price variable has the most dominant influence on purchasing decisions.

Creative Economy as an Alternative Solution to Increase Competitiveness in the Digital Era Syairozi, Muhamad Imam; Rozaini, Rozaini; Susanti, Ike
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2771

The rapid development of information and communication technology is currently able to encourage the growth of business activities entering the era of creative economy to be very elastic and dynamic in facing the challenges of globalization and modernization. This study uses a qualitative descriptive approach with a literature study method. The results of the analysis state that the creative economy is a manifestation of efforts to find a formula for sustainable development through ideas and creativity. The creative economy is an alternative solution to the welfare of society in improving the economy to become competitive.

The Influence of Physical Evidence, Price and Word Of Mouth on the Decision to Purchase Camphor Wood at UD. Source: Rizki Handayani, Fitri; Susanti, Ike; Khitam, M.Chusnul; dj, Yunni Rusmawati
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.69

This research is to determine the influence of physical evidence, price and word of mouth on purchase decisions. The research method used was quantitative descriptive using analytical test tools, namely the determination coefficient test, multiple linear regression test, t-test and F test. From the results of data processing, the value of t calculation for physical evidence (X1) was calculated (2,470) ˃ttable (1,996) with a significance value of 0.016 < 0.005, the price (X2) was tcalculated (4,916) ˃ table (1,996) with a significance value of 0.000 < 0.005, word of mouth (X3) was calculated (2,119) ˃ table (1,996) with a significance value of 0.038 < 0.005, This means that physical evidence, price and word of mouth have a partial and significant effect on purchase decisions. From the F test, the F value was calculated as Fcalculated 49.478 ˃ Ftable 2.74 with a significant level of 0.000 < 0.05, which means that physical evidence, price and word of mouth have a simultaneous and significant effect on the purchase decision. Meanwhile, the result of multiple linear regression obtained the equation Y = 4.203 + 0.370 X1 + 0.484 X2 + 0.303 X3. Based on this study, it can be concluded that physical evidence, price and word of mouth have an influence on purchase decisions partially and simultaneously and it can be seen that price is the most dominant variable influencing consumer purchase decisions in UD. Source: Rizki.

Creative Economy as an Alternative Solution to Increase Competitiveness in the Digital Era Syairozi, Muhamad Imam; Rozaini, Rozaini; Susanti, Ike
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2771

The rapid development of information and communication technology is currently able to encourage the growth of business activities entering the era of creative economy to be very elastic and dynamic in facing the challenges of globalization and modernization. This study uses a qualitative descriptive approach with a literature study method. The results of the analysis state that the creative economy is a manifestation of efforts to find a formula for sustainable development through ideas and creativity. The creative economy is an alternative solution to the welfare of society in improving the economy to become competitive.

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