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Regress: Journal of Economics & Management
Published by Medan Resource Center
ISSN : -     EISSN : 2827945X     DOI : 10.57251
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Regress: Journal of Economics & Management is a peer-reviewed journal published by the Medan Resource Center. The journal aims to advance theoretical and practical knowledge by promoting high-quality research and providing a platform for researchers, academicians, and practitioners to share their findings, insights, and experiences. The journal publishes scholarly articles and empirical research papers on economics and management. It accepts original research articles, review articles, and case studies that cover a broad range of topics related to the fields of economics and management. The journal is published triannually in June, October, and February, and accepts articles in Bahasa Indonesia or English.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2022)" : 5 Documents clear
Pengaruh Pelatihan, Penerapan Standar Operasional Prosedur (SOP), Sistem Penghargaan dan Lingkungan Kerja Fisik Terhadap Produktivitas Kapster/Barber (Studi pada J&K Barber Shop Medan) Benny Tri Syahputra; Muhammad Arifin Nasution
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1288.559 KB) | DOI: 10.57251/reg.v1i3.259

Abstract

This article discusses the effect of training, the application of SOPs on the productivity of barbers/capters at J&K Barber shop Medan, North Sumatra, Indonesia. The primary data obtained from the study were then analyzed using the Partial Least Square method with the help of Smart PLS Version 3.0 software. This research is an associative research type with a quantitative approach and by using purposive sampling with a sample of 30 respondents. The results of this study indicate that the independent variable training has a significant effect on the productivity of the barber/capster, then followed by the independent variable, the physical work environment, which has a significant effect on the productivity of the barber/capster. In addition, in this study, it was found that the independent variable of the reward system did not have a significant effect on the productivity of barbers/capters, the same thing also found that the independent variable of SOP implementation did not have a significant effect on the productivity of barbers/capters at J&K Barber shop Medan.
Analisis Strategi Pelayanan pada Masa Pandemi Covid-19 di Siantar Hotel Raymondlee Febrianto; Nicholas Marpaung
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.823 KB) | DOI: 10.57251/reg.v1i3.260

Abstract

Various strategic steps are certainly implemented in order to provide satisfaction to consumers so that they are satisfied with the services and products of Siantar Hotel which ultimately have an impact on customer loyalty. The purpose of this study was to find out how the service strategy at Siantar Hotel in increasing customer satisfaction during the covid-19 pandemic. This study will discuss the service strategy in increasing Siantar Hotel customer satisfaction during the covid-19 pandemic which focuses on five dimensions of service quality (SERVQUAL). This study uses a qualitative method with a descriptive approach. The location of this research was conducted at the Siantar Hotel, Pematang Siantar city. The subjects in this study were Siantar Hotel President Manager, Siantar Hotel Front Office Supervisor, Siantar Hotel Room Maid and 4 Siantar Hotel consumers. Data collection techniques used are interviews, observation and documentation. Based on the results of the study, it was found that the implementation of service strategies in increasing customer satisfaction in terms of service quality dimensions (SERVQUAL) had been carried out by Siantar Hotel. However, it has not been said to be effective because there are several impacts of the COVID-19 pandemic that must be carefully addressed by obstacle factors which include: regulations for the implementation of restrictions on community activities in the city of Pematang Siantar and cutting employee salaries. The existence of customer satisfaction with the services provided by Siantar Hotel during the covid-19 pandemic can be seen from the customer satisfaction method which consists of several aspects, namely: a system of complaints and customer suggestions and a customer satisfaction survey.
Pengaruh Purnajual dan Kualitas Pelayanan terhadap Loyalitas Konsumen Indihome Pt. Telkom Indonesia Medan (Studi pada Masyarakat Kota Medan) Fathurahman Noeryakin; Faisal Eriza
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (914.319 KB) | DOI: 10.57251/reg.v1i3.264

Abstract

This article aims to analyze that after sales have an effect on consumer loyalty Indihome in the city of Medan. Second, to analyze the effect of service quality on consumer loyalty Indihome in the city of Medan. Third, to analyze the effect of after-sales and service quality on the loyalty of Indihome consumers to the people in the city of Medan. This study used 96 respondents as a sample, using purposive sampling. The analytical method used is quantitative analysis which includes multiple linear regression analysis, T-test, F-test, and coefficient of determination test. The test was carried out using SPSS 25. The results of data analysis showed that there was a positive and significant service effect between after-sales and quality. The results of this study indicate that if there is a change in the independent variables after sales and service quality, there will also be changes in consumer loyalty. This is indicated by the results of the Adjusted R Square analysis of 0.615, which means that after-sales and service quality have an influence on consumer loyalty as much as 61.5%, while the remaining 38.5% is influenced by other variables not examined in this study.
Analisis Penerapan Manajemen Resiko dalam Pembiayaan Usaha Mikro pada Pt Permodalan Nasional Madani (Persero) Unit Aksara Muhammad Rozzaq Pane; Nicholas Marpaung
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.538 KB) | DOI: 10.57251/reg.v1i3.265

Abstract

This article aims to analyze how the application of risk management in micro business financing at PT Permodalan Nasional Madani Aksara Unit so that it can be seen how far the risk management that is already owned by the company to overcome the existing risks. The results of this study indicate that the risk of late payment of financing installments to not being able to pay off their obligations is the main problem faced by the company, but the company has prepared risk management in dealing with these risks, there are pre-risk and post-risk management stages owned by the company in order to facing the risks that occur or will occur with the aim of minimizing the losses experienced by the company has been implemented properly in accordance with the standard financing procedures owned by the company, starting from identifying each risk to controlling so that any risks that occur can be overcome by the company.
Analisis Strategi Pemasaran Menggunakan Business Model Canvas dalam Meningkatkan Penjualan (Studi pada UMKM Bobabox Medan) Afridayana; Feby Aulia Safrin
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.705 KB) | DOI: 10.57251/reg.v1i3.266

Abstract

This article aims to understand Bobabox's marketing strategy using the Business Model Canvas and provide an alternative strategy design to increase sales and expand Bobabox's market using the business model canvas. This research uses a qualitative approach with a descriptive type of research. Primary data collection techniques through interviews and secondary data collection through documentation. The data analysis process is carried out by presenting data, reducing, then drawing conclusions. The results of this study are to provide an alternative strategy using the business model canvas against Bobabox in increasing sales. Then create consumer awareness in recognizing the Bobabox brand which is made by yourself or homemade from natural ingredients by carrying out marketing strategies to get closer to consumers through channels created in the process of delivering products to consumers.

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