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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) IJBE (Integrated Journal of Business and Economics) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Kajian Agraria dan Kedaulatan Pangan Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis DFAME Digital Financial Accounting Management Economics Journal Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Intelek Insan Cendikia Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting

Marpaung, Nicholas

Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara

Author-ID : 1233945

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 51 Documents Claim Missing Document

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Articles

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Patchouli Farmers Strategy For Business Development In Meranti Tengah Village, Toba Samosir Regency) Nicholas Marpaung; Feby Aulia Safrin
Integrated Journal of Business and Economics (IJBE) Vol 4, No 2 (2020): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

This research aims to determine the strategy of business development of patchouli oil farmers in improving economic welfare, to analyzing obstacles or barriers in running the cultivation and production of patchouli oil in central Meranti The district of Pintu Pohan Meranti Toba Samosir Regency. This type of research is descriptive research with a qualitative approach because the research intends to understand what phenomena experienced by the subject of research. The method of determining the area of the research use Purposive technique or deliberate with consideration of Central Meranti is one of the villages that the majority of its citizens still hang the livelihood as a patchouli oil farmer. Data collection methods are obtained from primary data and secondary data where primary data is obtained through interviews with Informans as well as direct observations of the field, and secondary data is obtained from the relevant agencies. The Data obtained is then analyzed using SWOT analysis. The results showed that there were only 2 families that still maintain patchouli oil farming efforts with patterns and strategies to develop this business in a simple way. Patchouli marketing is also do by selling directly due to price fluctuations that happen very often. In addition, the limited information such as the writing and socialization of a patchouli is still very limited from the government to the farmers so that more and more farmers are switching commodities.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Klinik Ms Glow (Studi pada Konsumen Ms Glow Aesthetic Clinic Medan) Elsinta Alvionika Sitepu; Nicholas Marpaung
Journal of Social Research Vol. 1 No. 8 (2022): Journal Of Social Research
Publisher : International Journal Labs

Latar Belakang : Seiring dengan perkembangan jaman dan teknologi, kebutuhan manusia yang pada dasarnya terdiri dari tiga kebutuhan dasar yakni sandang, pangan dan papan dewasa ini semakin meningkat. Terkait dengan hal tersebut, orang tidak lagi hanya memikirkan dan mencukupi kebutuhan akan makanan, pakaian dan perumahan. Tujuan : Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Kualitas pelayanan terhadap Kepuasan Pelanggan pada klinik MS Glow (Studi pada konsumen MS Glow Aesthetuc Clinic Medan). Metode : Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Hasil : Hasil penelitian menggunakan uji signifikan parsial (uji t) menunjukan bahwa kualitas pelayanan berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan thitung>ttabel (2,674 > 1,661) dan nilai signifikansi <0,05 (0,000 < 0,05). Kesimpulan : Kesimpulannya, Kualitas Pelayanan yang diberikan oleh Klinik MS Glow terhadap konsumen MS Glow Aesthetic Clinic Medan berpengaruh secara signifikan dalam memberikan hasil yang positif serta memuaskan.

Pengaruh Advertising Exposure dan Packaging Design Terhadap Minat Beli Produk Rokok Sampoerna A Mild Artha Aprilia Tambunan; Nicholas Marpaung
Journal of Social Research Vol. 1 No. 10 (2022): Journal Of Social Research
Publisher : International Journal Labs

Advertising exposure dan packaging design menjadi salah satu sarana komunikasi pemasaran yang dilakukan oleh PT. Sampoerna A Mild dalam memperkenalkan produknya. Peraturan pemerintah yang membatasi penayangan iklan dan mewajibkan adanya larangan merokok serta gambar dampak negatif pada packaging design menuntut PT. HM Sampoerna A Mild menciptakan iklan dengan berbagai advertising exposure yang semakin menarik dan berkualitas. Selain iklan, inovasi terhadap packaging design tanpa menghilangkan icon “A” yang menjadi ciri khas dari produk Sampoerna A Mild untuk mempengaruhi minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh advertising exposure dan packaging design terhadap minat beli produk rokok Sampoerna A Mild pada mahasiswa Perguruan Tinggi Negeri di Kota Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Data dalam penelitian ini dikumpulkan dari 100 orang responden sebagai sampel dengan menggunakan purposive sampling sebagai teknik pengambilan sampelnya. Hasil penelitian menunjukkan bahwa advertising exposure dan packaging design berpengaruh positif dan signifikan terhadap minat beli. Berdasarkan hasil uji determinasi diperoleh hasil nilai koefisien korelasi (R) sebesar 0,688 (68,8%), dimana nilai ini menunjukkan hubungan antara advertising exposure dan packaging design terhadap minat beli cukup kuat. Nilai R Square atau nilai koefisien determinasi menunjukkan bahwa variabel minat beli dapat dipengaruhi oleh advertising exposure dan packaging design sebesar 46,2% sedangkan sisanya sebesar 53,8% dipengaruhi oleh variabel lain yang tidak terdapat dalam penelitian ini.

Analisis Work Motivation dan Work Environment terhadap Employee Performance (Studi pada Pks Aek Torop di Labuhanbatu Selatan) Levita Marentina Gultom; Nicholas Marpaung
Journal of Social Research Vol. 1 No. 10 (2022): Journal Of Social Research
Publisher : International Journal Labs

Pada masa pandemi yang berdampak buruk pada sektor ekonomi dunia saat ini, pembangunan sumber daya manusia merupakan hal yang penting dan krusial. Pasalnya, di dalam pengembangan sumber daya manusia tersebut terdapat pembentukan personal yang kualitasnya baik dalam hal keterampilan, loyalitas kerja, hingga kemampuan individu dalam bekerja. Perusahaan yang memiliki kualitas sumber daya manusia yang baik, akan menjadi aset penting bagi perusahaan pendorong keberhasilan pencapaian tujuan perusahaan dan akan berdampak pada performa serta kemajuan perusahaan, sehingga pengembangan sumber daya manusia harus selalu dilakukan dan diprioritaskan guna meningkatkan kinerja di dalam perusahaan. Tujuan dari penelitian ini adalah 1) Mengetahui seberapa besar pengaruh Work Motivation terhadap Employee Performance, 2) Mengetahui seberapa besar pengaruh work environment terhadap employee performance, 3) Mengetahui pengaruh work motivation dan work environment terhadap employee performance. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif. Metode pengumpulan data adalah dengan menyebarkan kuesioner. Jumlah sampel yang diteliti adalah 60 orang. Metode yang digunakan dalam penelitian ini adalah uji validitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis, uji koefisien determinasi. Proses perhitungan data menggunakan software statistic yakni SPSS for windows versi v 22. Hasil penelitian ini menunjukkan bahwa work motivation (X1) berpengaruh positif dan signifikan terhadap employee performance yang dibuktikan dengan hasil thitung (2,296) > ttabel (2,2002). Work environment (X2) berpengaruh positif dan signifikan terhadap employee performance yang dibuktikan dengan hasil thitung (2,788) > ttabel (2,2002). Work motivation dan work environment secara bersama-sama berpengaruh positif dan signifikan terhadap employee performance dibuktikan dengan hasil uji signifikansi simultan Fhitung (12,779) > Ftabel (3,156). Pada perhitungan koefisien determinasi diperoleh hasil 0,310 yang artinya bahwa variabel independen mempengaruhi variabel dependen sebesar 31%, sedangkan sisanya dipengaruhi oleh variabel lain

Analisis Strategi Pelayanan pada Masa Pandemi Covid-19 di Siantar Hotel Raymondlee Febrianto; Nicholas Marpaung
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

Various strategic steps are certainly implemented in order to provide satisfaction to consumers so that they are satisfied with the services and products of Siantar Hotel which ultimately have an impact on customer loyalty. The purpose of this study was to find out how the service strategy at Siantar Hotel in increasing customer satisfaction during the covid-19 pandemic. This study will discuss the service strategy in increasing Siantar Hotel customer satisfaction during the covid-19 pandemic which focuses on five dimensions of service quality (SERVQUAL). This study uses a qualitative method with a descriptive approach. The location of this research was conducted at the Siantar Hotel, Pematang Siantar city. The subjects in this study were Siantar Hotel President Manager, Siantar Hotel Front Office Supervisor, Siantar Hotel Room Maid and 4 Siantar Hotel consumers. Data collection techniques used are interviews, observation and documentation. Based on the results of the study, it was found that the implementation of service strategies in increasing customer satisfaction in terms of service quality dimensions (SERVQUAL) had been carried out by Siantar Hotel. However, it has not been said to be effective because there are several impacts of the COVID-19 pandemic that must be carefully addressed by obstacle factors which include: regulations for the implementation of restrictions on community activities in the city of Pematang Siantar and cutting employee salaries. The existence of customer satisfaction with the services provided by Siantar Hotel during the covid-19 pandemic can be seen from the customer satisfaction method which consists of several aspects, namely: a system of complaints and customer suggestions and a customer satisfaction survey.

Analisis Penerapan Manajemen Resiko dalam Pembiayaan Usaha Mikro pada Pt Permodalan Nasional Madani (Persero) Unit Aksara Muhammad Rozzaq Pane; Nicholas Marpaung
Regress: Journal of Economics & Management Vol. 1 No. 3 (2022)
Publisher : Medan Resource Center

This article aims to analyze how the application of risk management in micro business financing at PT Permodalan Nasional Madani Aksara Unit so that it can be seen how far the risk management that is already owned by the company to overcome the existing risks. The results of this study indicate that the risk of late payment of financing installments to not being able to pay off their obligations is the main problem faced by the company, but the company has prepared risk management in dealing with these risks, there are pre-risk and post-risk management stages owned by the company in order to facing the risks that occur or will occur with the aim of minimizing the losses experienced by the company has been implemented properly in accordance with the standard financing procedures owned by the company, starting from identifying each risk to controlling so that any risks that occur can be overcome by the company.

The Influence Of Brand Truste And Service Quality On The Customer Satisfaction of Honda Motor Dealers (Study on Honda Motorcycle Users in Medan City) M. Aditya Rifki Ginting; Nicholas Marpaung
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

In customer satisfaction at Honda dealer Sisingamangaraja No. 362 Medan City in the realization that less than the maximum is also evidenced in the reviews given to the dealer is very much a low rating given customers Honda dealer Sisingamangaraja No. 362 City Terrain. This study aims to analyze the effect of brand trust on customer satisfaction at Honda motorcycle dealers, analyze the effect of service quality on customer satisfaction at Honda motorcycle dealers, and to analyze the effect of brand trust and service quality on customer satisfaction at Honda Motorcycle Medan dealers. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study show that brand trust does not significantly affect customer satisfaction. Meanwhile, service quality significantly affects customer satisfaction. However, brand trust and service quality, affect equally to Customer Satisfaction

Empowerment of Youth Organization Through Sublimation Screen Printing Training and Product Marketing Strategies in Bahorok District, Langkat Regency Nicholas Marpaung; Onan M Siregar; Feby Aulia Safrin
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.11885

The government shows its seriousness in developing the creative economy sector to support the economy. Fashion as a part of the creative economy today can not only be worked on by people who live in urban areas but also people who live in villages, especially with the even distribution and growth of information technology in the country. People who live in the village do not always have to be farmers or workers in the agrarian sector, but also have to have job options that can be a lifestyle to continue to show their existence even though they are from the village, especially young people who choose to stay in the village. Through this service, we will provide screen printing and digital printing training, as well as provide all information about the potential and opportunities of this kind of business to young people in Bahorok Village, Bahorok District, Langkat Regency. By understanding printing techniques digitally, it is hoped that it will be able to facilitate printing in larger quantities, and of course will provide better economic benefits as well. We will also involve speakers and business actors who have succeeded in this screen printing business so that participants can directly deal with business actors and get more in-depth experience and training. In the future, further service is needed which will be focused on better marketing strategies to continue to support this sustainable and effective service activity.

Empowering Youth of Productive Age in the Midst of the COVID-19 Pandemic Through Entrepreneurial Skills in Limau Mungkur Village, Binjai City Onan M Siregar; Nicholas Marpaung
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.11887

The problem faced is the number of productive age youth who cannot increase their income because the Covid-19 pandemic makes limited mobility of the community. In addition, a lot of time spent at home without doing productive activities so that entrepreneurship activities through online media become one of the solutions to increase income. The purpose of this community service is to provide business skills to young people of productive age during the Covid-19 Pandemic through online media. This community service is addressed to young people of productive age in Limau Mungkur Village of Binjai City. The method used in achieving these goals is by socializing and lecturing about business management through Facebook and Instagram and practicing making dimsum and tumpeng mini. This skill training is used to make online sales to social media users and is used to create a strategy to sell dimsum and nasi tumpeng mini to be purchased by the community. Through empowerment carried out, young people of productive age become very enthusiastic to do entrepreneurial activities by utilizing social media such as Facebook and Instagram.

The Effect of Dual Pricing and Promotional Strategies on Traders Income in Tourism Villages, Samosir Regency Nicholas Marpaung; Onan Marakali Siregar
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5529

One of the pricing methods is dual pricing, but many consumers still find it unfair. Dual pricing is an easy and realistic strategy for increasing income for small companies or traders. This is especially true for small traders who are not yet familiar with sufficient marketing strategies. Traders in the Tourism Village of Samosir Regency currently apply double prices in trading every day because they don't have an adequate marketing strategy, especially promotions. The purpose of this study is to find out how the income of traders in five tourist villages in Samosir Regency is affected by dual prices and promotion strategies. This study uses a quantitative approach, and data is processed using SPSS. The promotion strategy does not have a significant effect on the income of traders in the Tourism Village of Samosir Regency, but dual pricing has a positive and significant effect. This shows that traders use Dual Pricing as the main strategy to increase their business revenue. However, because merchants do not have a lot of marketing knowledge and enough marketing channels to sell their goods, the promotion strategy is not very effective. However, the results of the simultaneous test show that the Dual Pricing and Promotion Strategy Variables have a significant correlation with the income of traders in the Tourism Village of Samosir Regency. In addition, this shows that although the independent variables do not have the same strong effect partially, the marketing strategy and dual pricing have a significant correlation to income.

Co-Authors Agus, Yizreel Firman Andalas, Yasir Andrew Satria Lubis Artha Aprilia Tambunan Asbi, Erni Asneli Bangun, Immanuel Cristwo Dharmawan Sriyanto Diyanti Isnani Siregar, Diyanti Isnani Elda Triana Widya Elsinta Alvionika Sitepu Ginting, M. Aditya Rifki Hafiza Adlina Jonathan Liviera Marpaung Kevin Ariel Tampubolon Kirana, Tegar Levita Marentina Gultom Limbong, Gloria Virginta Loisa Theresia Hutagalung Lubis, Joshua Alexander Lumbanraja, Posma M. Aditya Rifki Ginting Madeliene Silalahi Marza Maulana Rughasy Muhammad Audri Muhammad Rozzaq Pane Muhammad Wisnu Wijaya Aditama Nainggolan, Fadila Rahma Nana Dyki Dirbawanto, Nana Dyki Nurmailiza Onan M Siregar Panjaitan, Simon Partahi Pardede, Franz Hariyanto Posma Lumban Raja Purba, Janwar Cristopan Raja, Posma Lumban Ramadhan, Anzala Sahru Raymondlee Febrianto Safitri, Gadis Ayu Santo Maulana Putra Sinaga Sari Siregar, Salwa Nurmala Sartika Dewi Setia, Nadia Sibarani, Doni Sihite, Fernando Simanjuntak, Eva Yohana Sinaga, Yusuf Efendi Sirait, Elsya Vidara Siregar, Onan Marakali Sitinjak, Rihot Sri Rezki Gultom Sumardy, Karina Dewi T.J. Marpaung Togu Bonardo Triani, Emi Tulus Tulus Vannesia Guiness Widya, Elda Triana Wijaya Aditama, Muhammad Wisnu Yizreel Firman Agus Zein, Khairu

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