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Robbi Rahim
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athena@mediadigitalpublikasi.com
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
ATHENA: Journal of Social Culture and Society
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29853605     DOI : https://doi.org/10.58905/athena
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Athena: Journal of Social, Culture and Society is a peer-reviewed academic international journal that publishes original research on a wide range of topics related to social, cultural, and societal issues. Our goal is to provide a forum for scholars, researchers, and practitioners to share their findings and insights on the complex and evolving nature of society and culture. We publish four issues per year, featuring articles from diverse disciplines and perspectives. Our scope includes, but is not limited to, the following areas: Anthropology, Communication, Cultural studies, Education, Gender studies, Human geography, Linguistics, Literature, Media studies, Political science, Psychology, Sociology. We welcome submissions from researchers at all career levels and from any geographic location. We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): April 2024" : 5 Documents clear
Analysis of the Determination of Standard and Actual Raw Material Cost Calculations at PT Cipta Frima Adam, Moh. Nasrul Setiawan
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.245

Abstract

This study aims to evaluate whether Cipta Frima Jaya company uses standard and actual costing in its activities, and whether it affects the company's profitability. Using a descriptive approach, this research will analyze the implementation and influence of standard and actual costs on the company's operations. The descriptive method in this study will include data collection related to standard and actual costing carried out by the company. The data may include information on how standard costs are set, how actual costs are monitored and recorded, and how comparisons between standard and actual costs are made. The analysis process will involve a comparison between standard and actual costs to evaluate the extent to which Cipta Frima Jaya company implements effective cost control practices. If there is a significant difference between standard and actual costs, the cause and impact on the company's profitability will be analyzed. The results of the analysis will provide an understanding of the effectiveness of standard and actual costing in controlling the company's production costs, as well as its impact on the company's overall financial performance. This information can be the basis for recommendations for improvement or improvement in cost management and decision making at Cipta Frima Jaya company. For the purpose of support PT Cipta Frima Jaya in these three areas, this research may subsequently be used for analysis to examine standard costs, actual costs, and cost control inside the organization. This study might also serve as a summary for other businesses looking to implement similar standards for effective management
Magical Realism in Contemporary Indonesian Literature: An Exploration of the Value of Education in a Fantasy World Ayuningtyas, Arviah Putri; Pamungkas, Onok Yayang
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.277

Abstract

The purpose of this study is as an effort to interpret the short story Peminspin Gelap by Intan Pramataditha in the perspective of magical realism. The value of education is also present as one of the aspects studied because it can provide new knowledge for readers and is considered important to learn. The approach used is to use qualitative methods that focus on semiotics, content analysis, and hermeneutics. The source of the data was obtained from the main object of this study, namely the short story book Peminspin Gelap by Intan Paramaditha. Other data used to support this research relate to magical realism such as book references, some relevant research and electronic journals taken from the internet. Data collection is carried out by reading and recording techniques. The results of this research can be found data from the representation of magical realism in the short story Dark Spinner by Intan Paramadhita. First, magical realism data was found based on the meanings and symbols of images on the cover of the short story anthology book Female Magic, and the cover of the short story Dark Spinner pen.  Then, data were obtained from the analysis of story texts based on Wendy B. Faris's theory, namely: (1) irreducible elements were found two data; (2) the phenomenal world (Phenomenal World) found two data; (3) Unsettling doubt found four data; (4) Merging realms found one data. Then, the value of education was found in the short story Dark Spinner by Intan Paramadhita, namely the value of religious education
Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee F Fitria; Adisti, Desi Tia; D Dea; Gumelar, Agum; Adi Setiawan
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.287

Abstract

This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia Ridwan Alif Nurfatria; Hakim Ramadhan; Muhammad Rifqi; Adi Setiawan; Misbak
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.288

Abstract

This study aims to analyze the influence of Live streaming and Flash sale variables on the Impulse Buying behavior of Shopee E-commerce users in Indonesia. The method used is quantitative with descriptive analysis techniques to explain the characteristics of the sample and inferential analysis techniques using SPSS and AMOS software analysis tools. The study population consisted of Shopee e-commerce users in Indonesia, with a sample of 140 respondents selected by non-probability methods with purposive sampling techniques and analysis methods used in this study namely validity test, reliability test, classical assumption test, cross-tabulation test and path analysis. Data was obtained by distributing google form questionnaires through social media. The results of the analysis show that the existence of Live Streaming and Flash Sale has a positive and significant effect on Impulse Buying. This research provides a deeper understanding of the factors that influence Impulse Buying behavior in the context of Live Streaming and Flash Sale of Shopee e-commerce users. The results of this study can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on Flash Sale to increase impulse purchases. The results of the validity test output show that the data of this study is declared valid and the reliability test shows that each variable in this study is declared reliable or consistent. The statistical assumption test shows a positive and significant influence, which means that quality Live Streaming can provide stimulus to the Flash Sale program which is a limited number of offers for a short period of time so that it can encourage users to make impulse purchases or unplanned purchases. The path analysis fit model test shows a match of several samples that can subsidize the population as a whole
The Influence of Paylater and Affiliate Features on Consumer Buying Interest in Shopping on the Shopee Aplication Irma Trimulyawati; Ladina Syafa Sholeha; Adi Setiawan; Tiara Muthiarsih
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.289

Abstract

The paylater feature is a digital payment feature that uses an e- commerce platform, purchasing goods among teenagers is very lacking due to the economic conditions that are currently unstable. The method used in this research is quantitative method. The population in this study was conducted at the unswagati Cirebon campus, level 1-4 management study program as many as 147 respondents.  The sampling technique used by researchers is non-probability sampling with purposive sampling technique and data analysis used in this researcher is regression and descriptive analysis then the analysis methods used in this study include validity test, cross tabulation, reliability test, normality test, multicollinearity test, hypothesis testing, path analysis fit model test using SPSS and amos Softwer analysis tools to test the effect of paylater and affiliate features on consumer buying interest. The results of this study indicate that the paylater feature has a positive effect on consumer buying interest, affiliates have an effect on consumer buying interest. Because the validity and reliability test results are less than 0.1362, the normality test is less than 0, 01, the multicoronality test is less than 10, hypothesis testing, the results show that all hypotheses are accepted, because the C.R value is more than 1.98, namely with a C.R value of 7.875 and 11.532 respectively. And the P value also shows the same result if the P value is less than 0.05 or symbolized * (below 0.01), it means that the two hypotheses have a significant effect or are accepted. path analysis fit model test is accepted because the GFT measure shows a P-value of more than 0.05, RMSE less than 0.08, CMIN less than 2.00, GFI less than 0.90, AGFI less than, 0.90, CFI more than 0.90, TLI more than 0.90. So it can be stated that the path analysis model fit test is accepted.

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