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Robbi Rahim
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apollo@mediadigitalpublikasi.com
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2023): May 2023" : 6 Documents clear
Basic Capital of Creative Economy: The Role of Intellectual, Social, Cultural, and Institutional Capital Abu Muna Almaududi Ausat; Tareq Al Bana; Silvy Sondari Gadzali
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1139.135 KB) | DOI: 10.58905/apollo.v1i2.21

Abstract

In recent years, the creative economy's vital role in riding the wave of economic recovery caused by the pandemic has come to the fore. As a result, lawmakers and regulators are focusing on revitalizing the creative economy through initiatives like the online marketplace. However, the public still lacks understanding of the creative economy and what is the basic capital for the development of the creative economy. This research aims to explain the answers to the ignorance above in full. Thus, it can be used as a basis for decision making to contribute to the creative economy. This research is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study arrived at the conclusion that the creative economy is a concept that aims to achieve sustainable economic development based on creativity. Human capital, social capital, cultural capital, and structural institutional capital are the four types of capital that form the foundation of the creative economy. These results are expected to be an insight for the community to be more sensitive to opportunities in modern times. Because, one of the goals of the creative economy is not only to increase GDP, but also to create jobs.
MSME Marketing Trends in the 4.0 Era: Evidence from Indonesia M. Indre Wanof; Abdul Gani
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (990.011 KB) | DOI: 10.58905/apollo.v1i2.22

Abstract

MSMEs that have carried out the production process automatically produce their business products or services. However, not a few are still confused about how to market the product. This research aims to examine what are the components of promotional media and marketing trends in the era of the industrial revolution 4.0. This research includes library research, because the research was conducted to search, analyze, make interpretations and generalizations from the facts of the results of thoughts and ideas written by marketing management experts. This research is descriptive qualitative with a secondary data analysis approach. The results of this study state that entering the era of the industrial revolution 4.0 certainly requires knowledge, insight, and skills to carry out promotion and marketing with online media for the business to be run. Online promotional media is a medium that can be used to promote or advertise with digital technology media and the internet. Social media and marketplaces are online media that can be used for promotion or at the same time used as a means to conduct online business. The results of this study are expected to be positive input for MSME actors to decide to venture into adopting social media and e-commerce.
Integrated Reporting: Corporate Strategy Towards Achieving Sustainable Development SDGs Rumanintya Putri; Desak Nyoman Sri Werastuti; Ernany Dwi Astuty; Aulia Fatimah Khairunnisa; Eko Wahyono; Ni Luh Apriani
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1117.369 KB) | DOI: 10.58905/apollo.v1i2.39

Abstract

This article aims to explain the implementation of a sustainable development strategy in the enterprise. The organization of the company is not only to meet the needs of the government, but also for the long-term interests of the company. The research method used is through a qualitative analysis of the variables of earnings growth per share and company share price in financial services institutions, issuers and the corporate sector of the company. Basic concepts are also used and additional data is used to support each given argument. The fundamental flaws of the integrated reporting system are then analyzed, making comparisons between companies difficult. We also assess how well a company implements its Sustainability Strategy (SDGs) using common metrics that can be used by parties outside and within the business
Analysis Debt Outside Country In Growth Economy Indonesia S Safrizal; J Julianti
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1013.965 KB) | DOI: 10.58905/apollo.v1i2.41

Abstract

Objective drafting work scientific This is analyze review on influence foreign debt in economic development in Indonesian. Economic development can what is meant is the growth of activity in the economy that creates goods and services made in society increases so that the prosperity of citizens keep getting big. The procedure used is descriptive use approach qualitative, with a descriptive research design on the research model used. The results review displays if debt outside country share donations in economic development but would be better if government can heighten investment ability which are contained. Impact debt outside country on period short no influence in a manner significant to development economy in Indonesia. Management debt outside country it feels like can held best- good so that no burden country with collecting loan payments made, so this research reveals that foreign debt decisions need to be re-examined with various aspects of feasibility analysis of foreign debt actions
Analysis of Factors Leading to Students’ Entrepreneurial Intention: A Literature Review Wahyuni Shalatan Fitri; M. Indre Wanof; Jeneva Augustin
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.572 KB) | DOI: 10.58905/apollo.v1i2.42

Abstract

Finding a job for university graduates is becoming increasingly difficult, and the number of job opportunities available is not proportional to the number of graduates or new labor supply at all levels of education. This condition requires students to think more imaginatively in order to find opportunities and avoid unemployment, because the more developed a country is, the more educated its people are, and the greater the need for entrepreneurship. The purpose of this study is to analyze and provide evidence that there are crucial elements that influence students' entrepreneurial intentions. This literature review article develops a conceptual framework on college students' entrepreneurial intention based on the constructs of entrepreneurship education, peers, mindset, self-efficacy, creativity, attitude towards entrepreneurship, social media, entrepreneurial culture, and motivation are the elements that influence college students' entrepreneurial intention. According to the literature review, the nine latent constructs can be a benchmark for students in creating entrepreneurial intention. This study's research methodology and accompanying arguments can help advance the discussion in the subject of business management and administration. This research has important implications for future studies that use quantitative, qualitative, and mixed methodologies
The Effect of Lifestyle, Self-Concept and Perceived Value on Purchasing Decisions Ice Cream Baskin Robbins in Giant Express Banjarmasin Muhammad Rizky Rasiobar; A Alfiannor
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1208.979 KB) | DOI: 10.58905/apollo.v1i2.46

Abstract

This research is aimed to find out and analyze the effect of the influence of life style, self concept and perceived value partially to the purchase decision of ice cream Baskin Robbins at Banjarmasin. This type of research was explanatory research. The population was the people of Banjarmasin City who had purchased ice cream Baskin Robbins at Banjarmasin. The researcher implemented purposive sampling. The sample size was 75 people. The data were analyzed by using multiple linear regression analysis. The results showed that life style have a significant partial to effect on purchase decision of ice cream Baskin Robbins at Banjarmasin. While self-concept and perceived value have no significant effect partially on purchase decision of ice cream Baskin Robbins at Banjarmasin

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