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Robbi Rahim
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robbirahim@ieee.org
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+62818639363
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apollo@mediadigitalpublikasi.com
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): May 2025" : 5 Documents clear
Cultural and Tourism Ambassador: Jaka Rara of Cirebon City in Building Personal Branding Putri Amalia; Siti Khumayah; Aghnia Dian Lestari
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.441

Abstract

Building a positive reputation in the community is an important part of personal branding, especially for those who serve as cultural representatives, such as Jaka Rara, the cultural and tourism ambassador of Cirebon City. In an effort to preserve the culture and local wisdom of Cirebon, social media serves as a strategic platform to introduce cultural values more widely to the community. This study aims to identify the strategies employed by Jaka Rara of Cirebon in building their personal brand as cultural and tourism ambassadors for the city of Cirebon. This qualitative research involves data collection through in-depth interviews, document analysis, and observation. The results of the research, using Peter Montoya's (2002) personal branding theory, show that Jaka Rara participants have successfully built specialization by strengthening their identity as a reflection of local culture, including the use of Cirebon's distinctive ornaments and mastery of cultural material. Additionally, the aspect of unity is evident in the consistency of cultural messages conveyed through various Instagram features, such as Q&A sessions, Instagram Live, responding to followers' comments, and creating contemporary content that reinforces the dissemination of tourism and cultural education about Cirebon City. This approach reflects the success of Jaka Rara Cirebon City in conveying cultural messages authentically and integrally.
Analysis The Effect of Village Funds on Accelerating Economic Development in Rural Areas Lamba, Arung; Lamba, Marsal Arung
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.455

Abstract

This research intends to examine the impact of Village Fund utilization on accelerating economic development in rural areas. The Village Fund is a strategic government policy to improve the welfare of rural communities through infrastructure development, economic empowerment, and job creation. This research applies a quantitative method supported by a Likert scale questionnaire distributed to 100 respondents in three villages in Jayapura Regency. The method of analysis is simple linear regression using SPSS software program. The results of the study indicate that the utilization of Village Funds has a positive and significant effect on accelerating rural economic development, showing a regression coefficient of 0.512 and p-value of 0.000. The R² value of 0.399 demonstrates that 39.9% of economic growth variability is accounted for by the utilization of Village Funds, while the remainder is influenced by other factors. This finding emphasizes the importance of transparent management of Village Funds oriented toward productive sectors to create self-reliant and competitive villages
Digital and Local Potential-Based Tourism Village Development Strategy with Pentahelix Approach in Realizing Sustainable Tourism Helita, Widia; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.486

Abstract

The implementation of Law No. 12/2008 on Local Government has provided opportunities for local governments to manage and optimize the potential of their regions independently, including managing the tourism sector. Tourism village development is a planned change that requires the participation of local communities in a holistic manner. Sustaniable development has become a global agenda in every development process. Therefore, all stakeholders including the government in various development sectors must apply the principles of sustainable development in every policy and development plan that will be implemented. In the Digital-Based Tourism Village Development Strategy and Local Potential in Realizing Sustainable Tourism in Sidoarjo Regency, the author will use descriptive qualitative research methods with a pentahelix approach.
Optimizing Marketing Strategies Through Digital Marketing on MSME Products in the Culinary Sector in Tanggulangin District, Sidoarjo Regency Suryono, Gatot; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.487

Abstract

The purpose of this study is to identify best practices for digital marketing of food products of micro, small, and medium enterprises (MSMEs) in Tanggulangin District, Sidoarjo Regency. The methodology used in this research is qualitative. In this study, five MSMEs in the culinary sector of Tanggulangin sub-district were surveyed-the owners of Warung Pring Bali and Warung Candi Ubud as well as Omah Kidul culinary, lesehan sawah in Kedungbanteng (LTS), and rujak cingur Tanggulangin. The research took place in these sectors. Results from interviews and focus groups were triangulated in the data analysis. Based on the findings, MSME owners in the food industry really need to master digital marketing if they want to maximize or improve their competitiveness while facing business problems. A number of micro, small and medium enterprises (MSMEs) have improved their digital marketing strategies by making good use of social media, while others still have not done so. In order for micro, small and medium enterprises (MSMEs), especially those engaged in catering services, to grow rapidly, cooperation and coordination between various parties are needed. In addition, MSME activists in Tanggulangin Subdistrict have their own obstacles due to the fierce competition in the food service sector
The Phenomenon of using the “Bumble” App in Friends with Benefits Relationships Dimas Zuanfaizin Pamungkas; Siti Khumayah; Aghnia Dian Lestari
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.494

Abstract

Friends With Benefits is a relationship that is becoming more and more common with the advances of technology and online dating these days, such as the Bumble dating app. These applications have led to a new phenomenon called Friends With Benefits (FWB) situations. The commitment free and unbureaucratic nature of these types of apps form casual liaisons without emotional ties, thus ultimately possibly leading to problems with varied expectations. In this paper we focus on the problems, dynamics, and conflicts that are prone to emerge in FWBs started via the Bumble app. Method This study adopts a qualitative, case study research method with data from semi-structured interviews with five informants who have had FWB relationships using the Bumble app. The findings may offer insights into how FWB relationships are initiated, maintained and terminated in the era of social media and contemporary social relations. As information is given, the participants reveal themselves before moving into Orientation, Effective Exchange and finally Stable Exchange. The restriction in FWB arrangements is that freedom, since not all couples have the freedom.

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