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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 169 Documents
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Search results for , issue "Vol 6, No 2 (2025)" : 169 Documents clear
The Influence of Content Marketing and Gamification on Repurchase Intention Through Customer Engagement in the Shopee Application Among Students in Pontianak City Aditia, Milen; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.850

Abstract

This study aims to analyze the influence of content marketing and gamification on repurchase intention through customer engagement among students in Pontianak City who use the Shopee application. This research uses an associative research method with a quantitative approach. The research sample consisted of 100 respondents who have shopped on Shopee, and the sample was determined using a purposive sampling technique. Data processing was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS software. The results of the study show that content marketing and gamification have a positive and significant effect on customer engagement. Customer engagement has a positive and significant effect on repurchase intention. Content marketing directly has a positive and significant effect on repurchase intention, while gamification does not have a direct effect on repurchase intention. Content marketing and gamification have a positive and significant effect on repurchase intention through customer engagement as an intervening variable. The R-square value shows that this model is able to explain the customer engagement variable by 56.8% and repurchase intention by 78.8%. This study has limitations in the population, which only involves students in one city, so it is recommended for future research to expand the sample with more diverse demographics and add other variables such as customer trust or brand image to enrich the analysis results. Further research is also expected to explore qualitative aspects through in-depth interviews to obtain a more comprehensive understanding of customer behavior in utilizing content marketing and gamification features on e-commerce platforms.
The Impact of Remuneration and Work Climate on Outsourced Workers’ Motivation at PT XYZ West Java Achmad, Setiyo Budi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.925

Abstract

Outsourced workers play a vital role in supporting company operations, yet they often face motivational challenges due to limited rights, recognition, and job security. This study aims to examine the influence of remuneration and work climate on the work motivation of outsourced personnel specifically housekeeping, security, and drivers at PT XYZ, West Java Regional Office. Employing a descriptive quantitative method with an associative approach, the research involved 115 purposively selected respondents. Data were analyzed using multiple linear regression with SPSS version 25. The results reveal that both remuneration and work climate have a positive and significant impact on work motivation, both individually and jointly. The coefficient of determination (R²) of 86.5% indicates that these two variables substantially explain the variance in motivation levels. Remuneration serves as an extrinsic driver, enhancing enthusiasm through perceptions of financial fairness, while work climate acts as an intrinsic factor, fostering psychological comfort and organizational attachment. In conclusion, improving outsourced workers’ motivation requires not only fair compensation but also the cultivation of a supportive and human-centered work environment. These findings carry important implications for the formulation of equitable and sustainable human resource policies, particularly in managing outsourced labor within corporate structures.
Function of Lasuang Music in Gandang Lasuang Arts During A Wedding Ceremony in Jorong Pasa Lamo, Sasak Ranah Pasisie District, West Pasaman Regency Putri, Willa Maidia; Syeilendra, Syeilendra
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.989

Abstract

Gandang Lasuang is a traditional musical art that originates from Jorong Pasa Lamo, Sasak Ranah Pasisie District, West Pasaman Regency. The main instrument, called lasuang, is traditionally made of wood and was initially used as a tool for pounding rice. Over time, this functional household tool was transformed into a musical instrument that produces rhythmic sounds when struck with wooden sticks. Historically, Gandang Lasuang was used as a form of self-entertainment, particularly by women while pounding rice or by fishermen during bright moon nights when they did not go to sea. Today, Gandang Lasuang has taken on a more significant role in the social and cultural life of the community. It is performed not only for entertainment but also as part of important traditional events, especially wedding ceremonies, traditional rituals, national holidays, and various community celebrations in Jorong Pasa Lamo. This research aims to analyze the functions of lasuang music within wedding ceremonies. A qualitative descriptive method was used, with data collected through literature studies, field observations, and interviews with key informants including members of the Nyiur Melambai art group, traditional leaders (Ninik Mamak), and local residents. The study finds that lasuang music serves various functions in wedding ceremonies: emotional expression, entertainment, communication, physical engagement, response stimulation, reinforcement of social norms, cultural preservation, and fostering of community integration. These functions highlight the cultural importance of Gandang Lasuang as both a musical tradition and a means of strengthening social bonds in the local community.
The Influence of Brand Image and Service Quality on Customer Loyalty for Honda Motorcycles at Astra Motor Ahmad Yani Pontianak through Customer Satisfaction as an Intervening Variable Putri, Nita Aulia; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.848

Abstract

This study aims to analyze the influence of brand image and service quality on customer loyalty for Honda motorcycles at Astra Motor Ahmad Yani Pontianak, with customer satisfaction as an intervening variable. This research uses an associative quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM–PLS) analysis technique using SmartPLS software. Data were collected from 100 respondents selected using purposive sampling. The results show that brand image and service quality have a positive and significant direct effect on customer satisfaction. The customer satisfaction variable also has a positive and significant effect on customer loyalty. Brand image is proven to have a direct effect on loyalty, while service quality does not have a direct effect on loyalty. The brand image and service quality variables have a positive and significant effect on customer loyalty through satisfaction as an intervening variable. The R² value shows that brand image and service quality can explain 51.4% of the variation in satisfaction, while brand image, service quality, and satisfaction together explain 72.3% of the variation in loyalty. The conclusion of this study emphasizes that a good brand image and consistent service play an important role in increasing satisfaction, which in turn strengthens customer loyalty. The practical implication is that Astra Motor Ahmad Yani needs to maintain a trustworthy brand reputation and continue to improve service quality evenly. Future research is suggested to examine other intervening variables such as trust or perceived value, as well as to expand the research object to different regions so that the results can be more generalizable.
The Influence of Service Quality and Facilities on Revisit Intention at Aufa Hotel with Customer Satisfaction as an Intervening Variable Wahyuni, Fitri; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.897

Abstract

This study aims to analyze the influence of service quality and facilities on revisit intention at Aufa Hotel, with customer satisfaction as an intervening variable. The research is based on the importance of maintaining customer loyalty amid increasingly competitive conditions in the hospitality industry, particularly in plantation-based economic areas such as Manis Mata District, Ketapang Regency, West Kalimantan. This study employs a quantitative associative approach, with data collected through questionnaires distributed to 100 respondents who had stayed at Aufa Hotel at least twice. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The results indicate that both service quality and facilities have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly influences revisit intention and also mediates the relationship between service quality and facilities with revisit intention. These findings suggest that consistently improving service quality and facilities plays a crucial role in shaping positive customer experiences and fostering customer loyalty.
The Influence of Work Stress and Employee Engagement on Job Satisfaction of Civil Servants in the Service Section of UPT Klinik Utama Sungai Bangkong West Kalimantan Province Usni, Akmal Rachmanda; Mahdi, Irfan
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.816

Abstract

This study aims to investigate the influence of work stress and employee engagement on job satisfaction among civil servants in the Service Section of UPT Klinik Utama Sungai Bangkong, West Kalimantan Province. A quantitative approach with an associative research method was employed. The population comprised all 89 civil servants working in the Service Section. Given the relatively small population size, a saturated sampling technique was used, meaning the entire population served as the research sample. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that work stress has a negative and statistically significant effect on job satisfaction, whereas employee engagement has a positive and statistically significant effect. Furthermore, the two independent variables jointly have a significant effect on job satisfaction. These results highlight the critical importance of managing occupational stress and fostering employee engagement to enhance job satisfaction and improve the overall effectiveness of public service delivery.
Analysis of the Potential Comparative Advantage of the Plantation Sector in Pidie Jaya Regency Using the LQ Method Miswardi, Miswardi; Rasyidin, M.; Saleh, M.
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.772

Abstract

Regional economic growth is greatly influenced by leading sectors. In Pidie Jaya Regency, the plantation sector shows significant potential as a foundation of the local economy due to agro-climatic conditions that favor crops such as oil palm, cocoa, and areca nut. Analyzing the sector's comparative advantage is crucial for formulating sustainable and data-driven development strategies. This study employs a quantitative approach using the Location Quotient (LQ) method to assess the comparative advantage of the plantation sector. Secondary data on the GRDP (Gross Regional Domestic Product) of the sector from 2016 to 2024 were analyzed using the LQ formula, comparing regional output with national figures, while also examining growth trends and fluctuations over the period. The results show that the LQ value for the plantation sector in Pidie Jaya remained below 1 throughout the study period, although it exhibited an upward trend. External factors such as the COVID-19 pandemic affected the sector’s performance; however, the growth trend indicates further development potential. Additionally, regional GRDP demonstrated stable growth, reflecting the resilience of the local economy.
Implementation of the MBKM Curriculum in the History Education Program Yuliani, Nurul; Zulkarnaen, Zulkarnaen
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1023

Abstract

This study aims to: (1) examine the implementation of the Merdeka Belajar–Kampus Merdeka (MBKM) curriculum in the History Education Study Program; (2) identify the challenges in implementing the MBKM curriculum; and (3) provide solutions to address those challenges. This research employs a descriptive qualitative approach. Data were collected through interviews with the secretary of the History Education Department, lecturers, the MBKM curriculum development team, and students from the 2019, 2020, and 2021 cohorts. Relevant documents were also gathered. Data analysis followed the interactive model by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings reveal that: (1) The implementation of the MBKM curriculum began with workshops on learning outcomes and curriculum preparation. The History Education Study Program refers to the 2020 MBKM curriculum as mandated by the Ministry of Education, Culture, Research, and Technology and UNY Rector’s Regulation No. 5 of 2020, which outlines three implementation models: (5-1-2), (6-1-1), and (6-0-2); (2) Challenges include the transition from online to offline learning, the academic information system (SIAKAD) not aligned with courses, course offerings not matching lecturers’ expertise, difficulty in grade conversion, and ineffective program socialization; (3) Solutions include standardizing courses across departments, blended learning, policy alignment at the university and faculty levels, improving communication through focus group discussions, establishing SOPs for grade conversion, and enhancing lecturer competencies through training.
Artificial Intelligence as an Innovative Technology for Digital Promotion of Solo’s Culinary Heritage towards Sustainable Fahrurozi, Slamet Kurniawan; Rachmawati, Annisa Noor; Andrian, Dimas Pamilih Epin
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1129

Abstract

This study investigates the role of artificial intelligence (AI) as an innovative technology for promoting Solo’s culinary heritage and its contribution to sustainable tourism. Using a mixed-method approach, the research employed the ARF (Attention, Branding, Communication, Motivation, Emotional Response, Memory/Recall, Purchase Intent) and AIDA (Attention, Interest, Desire, Action) models to evaluate consumer responses. Data were collected from 100 respondents through questionnaires and from 20 participants via qualitative discussions. The quantitative findings indicate that AI-driven promotional materials are effective in generating awareness and positive perceptions, particularly in attention (M = 4.05) and communication (M = 3.92), but less effective in driving direct consumer action (M = 3.42). Qualitative insights highlight the importance of cultural authenticity and the need to balance technological innovation with human-centered narratives. Moreover, the study demonstrates AI’s contribution to sustainable tourism across four dimensions: economic (supporting small businesses), cultural (preserving heritage), social (enhancing inclusivity and engagement), and environmental (reducing waste through predictive analytics). In conclusion, AI emerges as a powerful tool not only for digital promotion but also as a catalyst for sustainable tourism development. The integration of AI into culinary promotion offers a replicable model for other cities seeking to balance economic growth, cultural preservation, and sustainability in line with the United Nations Sustainable Development Goals (SDGs).
The Influence of Live Streaming Shopping on Trust and Repurchase Intention on the TikTok Shop Platform Arsida, Shika; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.917

Abstract

This study aims to analyze the influence of live streaming shopping on trust and repurchase intention among the people of Pontianak City on the TikTok Shop platform. This research uses an associative quantitative approach with a total of 100 respondents selected through purposive sampling techniques. Data were collected using a questionnaire. Data analysis was carried out using the Structural Equation Modeling method with Partial Least Squares (SEM-PLS). The R-square test results show a coefficient of determination of 46.2% for the Trust variable and 66.4% for Repurchase Intention, which means that the variation in Trust and Repurchase Intention can be explained by the Live Streaming Shopping variable. The test results show that Live Streaming Shopping has a positive and significant effect on Trust, Trust has a significant effect on Repurchase Intention, and Live Streaming Shopping also has a significant direct effect on Repurchase Intention. The indirect effect test shows that Live Streaming Shopping significantly influences Repurchase Intention through Trust as an intervening variable. In conclusion, Live Streaming Shopping plays an important role in building trust and increasing consumers repurchase intention on TikTok Shop. The practical implication is that sellers are advised to maximize real-time interaction and information transparency during live streaming sessions. Future research is expected to include additional variables such as product quality or promotion and expand the research area so that the results are more comprehensive and applicable.

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