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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
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Search results for , issue "Vol. 4 No. 9 (2024): September 2024" : 1 Documents clear
Factors that Influence and Maintain the Market-Leading Position of PT. Pegadaian (Persero) Andayani Sihaloho
Priviet Social Sciences Journal Vol. 4 No. 9 (2024): September 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v4i9.1766

Abstract

This study aims to examine the extent to which Quality of Care, Emotional Closeness, and Product Diversification create Customer Loyalty and maintain the position of market leader. PT. Pegadaian (Persero) is a financial services company. In this study, path analysis was used to process the data. Applications 20.0 for Windows was used to process the data. The results of this study indicate that there is a positive and significant correlation between service quality, emotional closeness, product diversification, no customer loyalty, and market leadership. The direct influence of service quality on customer loyalty was 24%. The amount of emotional closeness directly influences customer loyalty. The amount of direct influence was 59.9%. The number of emotional closeness variables that directly influence the market leader is equal to 37.5%. The amount of direct influence on the product diversification variable market leader is equal to 39.8%. The indirect effect of the variable "quality of service" on the market leader through customer loyalty is equal to 5.54%. The indirect effect of the product diversification variable, market leader/market leader, on customer loyalty is 4.62%.

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