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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 5 No. 5 (2025): May 2025" : 11 Documents clear
Development of public service advertisement about environmental cleanliness using after effect based on motion graphic animation Nurpadilah, Dandi Rajki; Pohan, Amir Hamzah; Aju, Charmiyanti Nurkentjana; Sanwasih, Mochamad; Khadijah, Khadijah
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.346

Abstract

Advertising is one of the most powerful promotional ways to convey a message or promote something, public service advertisements are one type of advertisement that contains a message to be conveyed to the public. Conventional public service advertisements are usually less interesting because they are not very creative so that people who watch are not interested in the advertisement and the content of the message of the public service advertisement is not conveyed. In making this Motion Graphic Animation mutimedia-based public service advertisement, the author uses the literature study method for data collection and the author uses multimedia-based software such as Adobe After Effect and Adobe Illustrator as support in working on this public service advertisement. This research aims to make people more interested in watching public service advertisements and can understand and apply the useful messages in these public service advertisements.
Cooperation possibility between Gorontalo Government and Foreign Investors regarding the leasing of Saronde Island in North Gorontalo: A public discourse on social media Tahir, Ismail; Mointi, Siti Nurindah
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.354

Abstract

Foreign investment has the potential to develop infrastructure and strengthen local economies. However, clear transparency in governance, environmental sustainability, and equitable benefits for such communities are still questioned. Previous research that examines foreign investment in Indonesian tourism has mainly focused on more established destinations, such as Bali and Lombok whilst only a few is identified about how emerging areas like Saronde Island in Gorontalo could design sustainable investment contracts. This study uses a qualitative analysis from the collected data in social media (Facebook, X, and Instagram) to examine the feasibility and challenges of foreign investment in Saronde Island, Gorontalo. The results indicate that, though foreign investment can boost tourism growth, fragile regulatory and environmental protection frameworks may threaten its sustainability in the longer term period. In comparison with other island tourism destinations, policy innovations, transparent governance, and inclusive stakeholder engagement are decisive factors. Furthermore, this study provides a way forward to the literature of mining investment governance for sustainable investment growth in Indonesia. It also points to significant regulatory and institutional developments necessary to balance economic, environmental, and social accountability. Future studies are encouraged to include primary stakeholder perspectives and investigate hybrid investment models that combine local and foreign investments to guarantee sustainable tourism development in Gorontalo.
Startup strategies in building brand awareness: (Roland Barthes' semiotic analysis of Korean drama Start-Up) Amalia, Bella; Fatimah, Anggun Nadia; Rizki, Menati Fajar; Sari, Wina Puspita; El Farabi, Qoryna Noer Seyma
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.379

Abstract

Digital technology development has driven the rapid growth of startups in Indonesia. In increasingly fierce competition, brand awareness strategies are key to strengthening identity and attracting the attention of the public and investors. One way to understand and inspire this strategy is through the analysis of representations in popular media, such as Korean dramas, which have broad appeal and influence. This study aims to analyze Samsan Tech's brand awareness strategy in Start-Up dramas using the Attention, Interest, Desire, Action (AIDA) model, as well as examine its symbolic meaning through Roland Barthes' semiotics. This study uses a qualitative approach with content analysis and semiotics methods to explore the meaning of denotative, connotative, and mythical. Data were collected through observation and scene documentation featuring brand awareness strategies, and supported by literature reviews related to AIDA models and startup communication strategies. The results show that Samsan Tech applied the AIDA model by attracting attention through competition, building interest through product presentations, creating desires through relationships with public figures and business projections, and encouraging action through cooperation with large investors. Barthes' analysis reveals symbolic meanings, such as entrepreneurial spirit, team collaboration, and the struggle to face business challenges. This study shows that popular dramas can represent an inspiring business strategy and shape the public perception of startups.
Understanding telehealth adoption among healthcare professionals in Saudi Arabia through an extended technology acceptance model Al-jasim, Batool; Baklouti, Emna; Elsayed, Ebtesam; Ouanes, Khaled
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.455

Abstract

The COVID-19 pandemic has accelerated the global shift toward telehealth services, compelling healthcare systems to integrate digital platforms for continued patient care. This study investigates the factors influencing the adoption of telehealth applications among healthcare professionals (HCPs) in Saudi Arabia, using an extended Technology Acceptance Model (TAM). The model incorporates classical TAM variables, such as perceived usefulness and ease of use, alongside additional quality dimensions, such as learnability, interface quality, interaction quality, and reliability. Data were collected from 102 HCPs across public and private hospitals and analyzed using Structural Equation Modeling with SmartPLS. The results revealed that perceived usefulness, learnability, interaction quality, and reliability significantly influence satisfaction, which in turn strongly predicts future usage intention. However, ease of use and interface quality were found to be non-significant, suggesting that, under pandemic conditions, functional reliability and clinical value outweigh usability aesthetics. The model demonstrated substantial explanatory power (R² = 0.691 for satisfaction; R² = 0.623 for intention) and predictive relevance through PLSpredict. This research extends the TAM by integrating system quality factors relevant to healthcare contexts and offers practical insights for policymakers and system developers aiming to enhance the long-term adoption of telehealth technologies.
Improving member loyalty through service quality: A case study of Citra Abadi Savings and Loan Cooperative Rahayu, Nanda; Manafe, Leonard Adrie; Nugroho, Dodit Cahyo
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.433

Abstract

This study aims to analyze the effect of service quality on member satisfaction at the Citra Abadi Savings and Loan Cooperative (KSP). Service quality was assessed using five main elements: tangibles (physical evidence), Reliability, Responsiveness, Assurance, and Empathy. A qualitative approach, specifically a case study, was employed for data collection involving in-depth interviews with cooperative members and direct observation of the service process. Qualitative data analysis employed thematic coding to identify key patterns and insights. The results indicate that each service quality element significantly influences members’ satisfaction. Comfortable physical facilities, reliable services, high responsiveness, transaction security assurance, and empathy in member interactions play crucial roles in fostering member trust and loyalty. Despite the study's focus on a single cooperative, the findings suggest that improvements in facility quality, service reliability, staff responsiveness, transaction transparency, and empathy are essential for strengthening member relationships and enhancing satisfaction. The study also acknowledges limitations such as the focus on a single cooperative, which may limit the generalizability of the results. This study contributes to improving service management in savings and loan cooperatives and provides insights for enhancing their competitiveness in supporting members' welfare and local economies.
The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta Satriawan, Muhammad Arjuna; Prambudi, Bono; Wati, Lela Nurlaela
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.616

Abstract

This study aims to analyze and understand the factors influencing purchasing decisions for Eiger products among nature lovers in DKI Jakarta, with a particular focus on the roles of influencer marketing, Instagram-based social media engagement, and consumer trust as mediating variables. The originality of this study lies in its integration of consumer trust as an intervening mechanism within the influencer marketing context, specifically targeting a niche market of outdoor enthusiasts. A descriptive quantitative approach was employed using structural equation Modeling with the partial least squares (SEM-PLS) method. Data were collected from 220 respondents through an online questionnaire and analyzed using SmartPLS version 4.0.0. The results indicate that influencer marketing significantly influences consumer trust, whereas Instagram social media engagement does not have a direct effect on purchasing decisions. Further, consumer trust mediates the relationship between influencer marketing and purchasing decisions, reinforcing the strategic value of building trust in influencer-driven campaigns. This study is limited to Instagram users in DKI Jakarta and focuses solely on the Eiger brand, which may constrain the generalizability of the findings. Nevertheless, this study offers new insights into consumer behavior in the outdoor product segment and contributes to the literature on digital marketing and trust-based purchasing dynamics across generational cohorts.
Sustainable development in Sumatra Island: Spatial distribution and its implications Optari, Leni Kurnia; Bina, Al
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.618

Abstract

This study aims to examine the implementation of sustainable development on Sumatra Island and its spatial distribution, assessed from economic, social, and environmental dimensions. Data analysis was conducted using a composite index method, which comprises various unitless indicators or sub-indicators. Furthermore, Geographic Information System (GIS) techniques were applied to identify the spatial distribution of sustainable development. For the economic dimension, indicators include Gross Regional Domestic Product (GRDP) per capita and the open unemployment rate. The social dimension was analyzed using the Human Development Index (HDI), school participation rates, life expectancy at birth, and poverty rates. Meanwhile, the environmental dimension utilized indicators such as the environmental quality index, air quality index, water quality index, and land cover quality index. Based on the composite index analysis of sustainable development in Sumatra from 2016 to 2020, the results indicate that regional development, in the short term, can be classified as moderately sustainable. Spatially, the sustainable development index values ranged from 50.01 to 75.00, which falls into the moderately sustainable category.
Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies Dewantoro, Riy; Sariani, Sariani; Suriono, Hadi
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.619

Abstract

This study aims to examine the transformation of consumption behavior among Generation Z in Indonesia within the context of the digital ecosystem, focusing on how social media shapes consumption patterns and influences marketing strategies adopted by businesses. This transformation reflects a shift from conventional consumption patterns rooted in functional needs toward more emotional, symbolic, and digitally-driven behaviors. Employing a qualitative descriptive approach through literature review, data were collected from various secondary sources, including scholarly journals, books, and recent research reports. The findings indicate that social media particularly influencer content and visual trends on platforms such as Instagram, TikTok, and YouTube plays a dominant role in shaping self-image and consumption preferences among Generation Z. Impulsive buying behavior is driven by e-commerce promotions, fear of missing out (FOMO), and peer pressure within digital communities. The ease of transactions via digital wallets, instant promotions, and seamless access to diverse products further reinforces a fast and instant consumption pattern. Unfortunately, this trend is not yet balanced by adequate financial literacy. These findings provide a crucial foundation for developing more personalized, interactive, and educational social media marketing strategies, while also supporting the enhancement of financial literacy among Generation Z, who are navigating an ever-evolving digital era.
The role of optimism in improving subjective well-being in Islamic Boarding School Students Ikromi, Ziyadi Ali; Hidayat, Novi; Rismawati, Rismawati
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.516

Abstract

Subjective well-being is a critical metric for assessing quality of life, particularly among students residing in Islamic boarding schools. It encompasses both life satisfaction and emotional experiences, serving as a vital indicator of positive mental health. This study aimed to examine the impact of optimism on students' subjective well-being. A quantitative research methodology was employed, involving 93 students aged 13 to 17 years from Islamic boarding schools. Data were collected using scales measuring optimism and subjective well-being. The analysis was conducted using simple linear regression, supplemented by assumption tests, including normality and linearity assessments. The results indicated a significant effect of optimism on subjective well-being, with a p-value of 0.000 (p < 0.01). These findings suggest that optimism exerts a highly significant influence on the subjective well-being of students in Islamic boarding schools.
The impact of consignment-based marketing through middlemen on the economic sustainability of farmers in Pawenang Village, Nagrak Subdistrict, Sukabumi Regency Akbar, Tri Sanatha Wahyu; Winarni, Riani; Raspati, Galih; Yuda, Mulfi Sandi; Nurdiana, Bayu Prastiyo
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.511

Abstract

The consignment-based marketing system through middlemen (known locally as tengkulak) has long been practiced by farmers in Nagrak District, particularly in Pawenang Village. This system offers certain advantages, such as lower costs, operational simplicity, no need for technological skills, and delegation of distribution responsibilities to middlemen. However, the dominance of middlemen in the agricultural marketing chain leads to a high level of farmer dependency. Middlemen control nearly the entire market, leaving farmers with little to no bargaining power when they sell the middlemen take 10% of the final selling price. Limited market access also prevents farmers from tracking price fluctuations, thus making them vulnerable to price manipulation. Moreover, farmers are charged with the distribution costs. This situation negatively affects farmers’ welfare, with most living under economic hardship, even though agriculture is their primary source of income. This study aims to analyze the impact of the consignment marketing system through middlemen on the economic sustainability of farmers in Pawenang Village. The findings are expected to provide insights into how this system affects farmer independence and offer alternative marketing solutions to reduce dependence on middlemen, thereby improving the competitiveness and sustainability of agricultural enterprises.

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