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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 64 Documents
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Search results for , issue "Vol. 6 No. 1 (2026): January 2026" : 64 Documents clear
The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region) Kusumo, Sri Wahyu Budoyo; Wibowo, Arraywed Yudita; Wicaksono, Ardhitya Furqon; Antono, Judi; Nuvida, Levya Otivian
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.540

Abstract

The rapid advancement of digitalization in the retail sector has compelled optical businesses to adopt Customer Relationship Management (CRM) systems to enhance customer loyalty, service personalization, and operational efficiency. In Jakarta, Indonesia's economic and lifestyle capital, urban customers increasingly demand digital, seamless, and personalized experiences in optical services. According to the World Health Organization (WHO, 2019), there has been a global shift toward interactive and digitally integrated vision care. However, empirical studies in Indonesia on the effectiveness of CRM in the optical sector remain scarce, fragmented, and lack comprehensive methodological synthesis. This study aims to evaluate the effectiveness of digital CRM systems in improving customer satisfaction within Jakarta's optical retail sector using a mixed-method approach that combines bibliometric and meta-analyses. A bibliometric review of 150 articles from Scopus, Web of Science, DOAJ, SINTA, and Google Scholar (2013–2023) was conducted using VOSviewer to map research trends. Subsequently, a meta-analysis of 32 empirical studies was performed using a random-effects model via the Comprehensive Meta-Analysis (CMA) software. The results reveal that digital CRM significantly impacts customer satisfaction (effect size = 0.61, 95% CI, p < 0.01). Among the CRM dimensions, customer tracking systems showed the highest influence (0.68), followed by loyalty programs (0.63) and automated feedback systems (0.59). This study affirms the strategic importance of CRM in the optical industry. It recommends upskilling optical professionals in digital CRM tools and fostering collaboration with local technology developers for service integration. Further primary research in Jakarta is encouraged to refine the CRM models tailored to urban optical practices.
Visual representation of strength and masculinity in male supplement product packaging Hartono, Hendri; Margaretha, Regyna; Afrilia, Nur Sitha
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.569

Abstract

This study critically investigates the visual strategies employed in the packaging of male supplement products in Indonesia, emphasizing how prevailing design practices frequently prioritize erotic imagery and hyper-masculine aesthetics over educational and ethical communication. Utilizing a qualitative descriptive method grounded in semiotic analysis and visual communication design (VCD) theory, this research examines selected product packaging through the lenses of color, typography, composition, and imagery. The findings show a tendency to sexualize visual elements, like exaggerated male symbols, overtly sexualized depictions of women, and overly aggressive color schemes. This reduces health products to sexual commodities. These strategies not only disregard local cultural values but also obfuscate crucial medical information, including dosage, ingredients, and potential side effects, thereby undermining consumer health literacy. A critical evaluation of the subject packaging reveals its contribution to the perpetuation of patriarchal gender norms and reinforcement of toxic masculinity. Furthermore, there is a failure on the part of the packaging to adequately address the professional responsibilities inherent to health communication. This phenomenon reflects a systemic failure within the industry to understand design ethics and cultural representation. The study calls upon producers to transition from superficial marketing tactics to more reflective and responsible design strategies. Integral to this approach is the fostering of interdisciplinary collaboration among designers, experts in gender studies, and cultural scholars with the objective of developing packaging that respects social values while conveying accurate information and building long-term brand credibility. It is imperative to reposition packaging as a medium of education and ethical representation to transform the male supplement market into a space that supports both health and dignity.
Portfolio optimization using cryptocurrency Putra, Raka Arjunaldi Pramana; Champaca, Mychelia
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.620

Abstract

This study aims to analyze the role of cryptocurrency investment in optimizing the performance of a portfolio comprising traditional assets, such as stocks, foreign exchange, and gold. This quantitative research employs the Markowitz Mean-Variance Optimization model and Sharpe ratio analysis. The data used consist of monthly closing prices from January 2019 to December 2024 for three cryptocurrencies (BTC, ETH, and XRP), three banking stocks (BBCA, BBRI, and BMRI), three foreign exchange pairs (USD/IDR, EUR/IDR, and GBP/IDR), and gold. A comparison was made between an optimal portfolio without a cryptocurrency and an optimal portfolio with a cryptocurrency. The results indicate that the inclusion of cryptocurrency significantly increased the portfolio's expected return from 14.07% to 32.08%. This increase was accompanied by a rise in risk (standard deviation) from 11.39% to 19.49%. However, portfolio efficiency improved dramatically, as evidenced by the Sharpe ratio surging from 70.89% to 133.83%. In both scenarios, gold consistently played a dominant role as a stabilizing asset in the portfolio. It is concluded that, during the study period, cryptocurrency served as a significant return enhancer and efficiency booster in the investment portfolio.
Local open government: Key issues in Contagem, Brazil Afandi, Syed Agung; Erdayani, Rizki
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.689

Abstract

This study aims to analyze the key issues of open government in Contagem, Brazil, using a bibliometric analysis approach. Research data were collected from Google Scholar using Publish or Perish and analyzed with VOSviewer through co-occurrence techniques on keyword units with the full counting method. The findings revealed three major dimensions within the discourse: normative, policy, and local practice. The normative dimension underscores transparency and accountability in digital platforms. The policy dimension demonstrates the institutionalization of open government principles in urban planning and social programs. The local practice dimension reflects contextual adaptation by emphasizing inclusivity, sustainability, and smart governance. Moreover, the five core commitments of Contagem—digital participation through Decidim, the Integrity Plan, the establishment of CPRAC-C for administrative conflict resolution, a mobile application for georeferencing third-sector services, and the enhancement of the Transparency Portal—illustrate the city’s serious efforts to integrate OGP values at the local level. Nevertheless, several challenges remain, including limited and uneven citizen engagement, fragmentation of participatory instruments, digital divides, and the risk of symbolic implementation of the law. This study concludes that Contagem represents both opportunities and constraints in the execution of local open government, underscoring the need to strengthen inclusiveness, operational integrity, and integration of participatory mechanisms. Reinforcing these aspects would not only consolidate Contagem’s position within Brazil, but also enable it to serve as a model for participatory and sustainable urban governance in Latin America.
A bibliometric analysis of communication skills among social sciences students in higher education Taqwa, Muhammad Reyza Arief; Panya, Napat
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.719

Abstract

Communication skills among social-science students in higher education (CS3HE) is a rapidly growing research area. This study aims to analyze research trends on this topic through a bibliometric analysis of 1,554 documents published in Scopus-indexed journal articles. The results highlighted an increasing number of publications since 2015. The research was conducted by researchers from multiple countries. The results of research on the CS3HE topic have also been widely published in reputable journals, with most of them being published in Q1 journals. The collaboration between authors and countries shows that this research topic has received significant attention globally. Based on the analysis of research trends, future research should continue to explore the application of technology in health education and the development of communication skills to improve interactions between medical personnel and patients.
Challenging poststructuralist character analysis: A systematic review supporting archetypal depth over surface complexity Ad-Diba’i, Muhammad Daffa Syafiq Nashr
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.729

Abstract

This systematic literature review examines Jack Horner's characterization in "Puss in Boots: The Last Wish" as a paradigmatic critique of poststructuralist shallow-depth approaches to character analysis. Drawing on mass psychology theory, archetypal analysis, and Individual Psychology frameworks, this study challenges the dominant poststructuralist emphasis on interpretive complexity and semantic instability in contemporary character studies. Using a systematic review methodology, this research analyzes 33 high-quality studies across interdisciplinary domains, including character analysis, poststructuralist theory, mass psychology, and audience response research. The data sources included peer-reviewed articles, theoretical works, and empirical studies examining the effectiveness of character construction and cultural transmission mechanisms. The results demonstrate that Jack Horner's pure evil characterization achieves superior psychological resonance and collective engagement through archetypal depth rather than poststructuralist surface complexity. The physiological evidence of audience synchrony, cross-cultural validation of archetypal patterns, and pedagogical effectiveness in moral instruction consistently support depth approaches over interpretive multiplicity. This study contributes to cultural psychology and media studies by revealing how universal psychological patterns transcend poststructuralist limitations while maintaining practical applicability across diverse contexts. The findings indicate that archetypal character construction serves essential functions in collective meaning-making, moral development, and cultural transmission that poststructuralist deconstruction actively undermines, with significant implications for media production, educational policy, and contemporary approaches to character analysis in academic and cultural contexts.
Indonesian tourism between international volatility and domestic stability Hidayati, Inayah
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.731

Abstract

This study investigates the dynamics of Indonesian tourism from 2000 to 2024, emphasizing the dual roles of international tourist arrivals and domestic tourist trips. The analysis examines how international markets exhibit volatility in response to global crises, whereas domestic tourism demonstrates notable stability and resilience. This research employs official secondary data from Statistics Indonesia, including annual international arrivals, monthly arrivals by nationality, domestic trips by province of origin and destination, and tourism foreign exchange earnings. All datasets were standardized into a panel format and analyzed using descriptive quantitative methods combined with the periodization of crisis and recovery phases. The findings show that international arrivals are highly volatile, with sharp declines during the 2003 SARS episode, the 2008 global financial crisis, and especially the COVID-19 pandemic, with an approximately 80% drop in 2020–2021. In contrast, domestic trips reached 2.9 billion in 2019 and recovered quickly, surpassing 3.3 billion in 2023. Foreign exchange earnings move in tandem with international arrivals, averaging more than US$10 billion annually before 2014 and falling during crisis episodes. This evidence underscores a structural duality: international arrivals remain crucial for foreign exchange and global positioning, whereas domestic trips provide the backbone of resilience and local economic continuity. Policy implications include diversifying international markets, enhancing domestic tourism infrastructure and connectivity, and embedding the principles of resilient and sustainable tourism in national strategies.
Eviction and civil compensation on riverbank land Firmansah, Firmansah; Hendrawati , Sulkiah; Wahyudi, Wahyudi
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.735

Abstract

The eviction of land along the riverbank in Sukadana Village, Kasemen District, Serang City, has raised legal and social issues, particularly regarding the legality of government actions and the mechanism of providing civil compensation to affected residents. Communities that had occupied the land for decades lost their homes without transparent procedures or adequate compensation. This study aims to analyze the legal basis for eviction and civil compensation, as well as identify the obstacles encountered in its implementation. The research method employed is normative juridical, supported by empirical data analysis. Data were obtained through a literature review of legislation, legal literature, and court decisions, complemented by interviews with affected residents and relevant government officials. The findings indicate that the eviction process did not comply with the applicable legal provisions. Socialization, deliberation, and official notifications were not procedurally carried out. The promised compensation in the form of substitute land was not realized, and the government only offered relocation to public housing, which residents deemed inadequate. The main obstacles to policy implementation include limited regional budgets, regulatory changes from the central government, and political pressure with short-term development targets. In conclusion, a gap exists between legal norms and eviction practices in the field, resulting in violations of residents’ rights. Therefore, improvements are needed in the mechanisms of eviction and compensation to ensure they are more transparent, fair, and in line with the principles of a state based on the law.
Rethinking the allocation of MBG funds: Toward justice, utility, and national benefit Taufikin, Taufikin
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.748

Abstract

The "Meal-Based Grant (MBG)" is an education welfare package, which is concurrently provided to all students without differentiation by their family's economic condition, and is typical. While this policy intends to promote equity, there is a risk of waste and unfair distribution if financially advantaged students can access their entitlements from the public purse based on financial means rather than need. This study critically examines the MBG scheme from the perspectives of social justice, maqāṣid al-sharīʿah, and sustainable development. Applying normative-analytical and comparative policy reflection, the study argues that the MBG must be redesigned with greater focus. From there, the model works through a school-level targeting approach to serve only poor, underprivileged, and orphaned children directly. Furthermore, the remaining funds will be transferred for strategic educational investments, such as long-term scholarships at least up to the level of undergraduate studies, school infrastructure upgrading, merit-based awards, and research and innovation funds that include funding student inventions up to patent and industrial realization. Redistribution meets both fairness and efficiency requirements and raises a country's competitive ability and overall social welfare. The transformation from short-term to long-term consumption under the reformed MBG scheme will contribute more effectively to the SDGs: quality education and innovation. Finally, this study offers a new policy direction to strengthen short-run welfare forces through long-term human capital development.
Reading Tan Malaka's ideas in the context of Indonesian constitutional law Yuwono, Ardi Tri; Bruijns, Peet
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.762

Abstract

The Indonesian Constitution faces various challenges, such as the potential for politicization, the court's dependence on state funding, and the public’s poor understanding of the constitutional judicial order. This study aims to provide a critical framework for studying Indonesian constitutionality from Tan Malaka's perspective. By using a philosophical-doctrinal approach combined with a critical textual analysis of Tan Malaka's key works, such as Madilog, Naar de Republiek Indonesia, and Gerpolek, as well as the Decision of the State Administrative Court Number 210/G/2021/PTUN.JKT, this study shows how its concepts of "100% independence" and "pseudo-independence" reveal the economic determinants of judicial and constitutional failures. The application of Madilog (Materialism, Dialectics, and Logic) of Tan Malaka as a methodological lens to deconstruct legal formalism and reveal the persistence of economic structures in state governance. True judicial independence requires institutional and budgetary autonomy for the Supreme and Constitutional Courts, which are protected from executive influence. Therefore, an interpretive canon based on Madilog is needed for Article 33 of the 1945 Constitution, prioritizing substantive social justice over formalism.

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