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Emron Edison
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jurnalmanajemenpariwisata@gmail.com
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Jl. Sutami No. 81-83 Bandung 40152
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INDONESIA
Manajemen dan Pariwisata
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI-AKTRIPA
ISSN : 28295692     EISSN : 29643961     DOI : https://doi.org/10.32659/jmp.v1i1.196
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Tentang Manajemen yang menyangkut manajemen strategis, manajemen SDM, termasuk juga tentang manajemen pariwisata atau tentang pariwisata secara umum.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2025): April 2025" : 10 Documents clear
Pengaruh Pemasaran Digital dan Fasilitas Terhadap Keputusan Berkunjung di Desa Wisata Lamajang Kabupaten Bandung Asti Karini, Rieke Sri Rizki; Isnaeni, Muhammad Nu’man; Sukriadi, Erie Hidayat
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.407

Abstract

This research was conducted in Lamajang Tourism Village, Bandung Regency, this study aims to determine the influence of digital marketing (X1) and facilities (X2) on the decision to visit (Y) in Lamajang Tourism Village. The method used in this study is a quantitative method with descriptive and verifiative analysis, by distributing questionnaires to 100 tourists to prove the hypothesis that has been made. The results of instrument testing show that all statements are declared valid with results above 0.300 and reliable with results above 0.700. From this study shows that there is a relationship between digital marketing (X1) and facilities (X2) on visiting decisions (Y) with an influence of 58.8% and the remaining 41.2% is a factor that has not been studied. Other test results also show a significant influence between digital marketing variables (X1) and facilities (X2) on visiting decisions (Y) of 0.000 < 0.05, meaning that digital marketing (X1) and facilities (X2) have a strong and significant influence on visiting decisions (Y) both partially and simultaneously. This proves that digital marketing factors and facility factors are factors that influence the decision to visit, but there are some things that must be improved and always updated such as tourist attraction and service quality.
Kualitas Produk: Analisis Produk Minuman Kopi di Cafe Agam Pisan Palembang Lesmana, Andhika Chandra; Julvirta, Enos
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.408

Abstract

Product quality is an effort to meet or even exceed customer expectations. One of the most common crops in Indonesia is coffee. The high consumption of coffee is driven by the extensive development of cafes, especially in Palembang City. Encouraging business owners to be more creative in making beverage products that they offer to customers. Agam Pisan Café is one of those cafes, and this place not only sells coffee beverage products, but also produces its own coffee beans. This study was conducted to analyze the quality of coffee drinks at Agam Pisan Café based on aroma, acidity, body, flavour, aftertaste, and sweetness on 3 populer drinks. The method used is a verification descriptive method with a percentage model. Data collection techniques are obtained through observation, interviews, questionnaires, documentation studies, and literature studies. The results showed that the product quality of creamy aren coffee drinks reached 67.28%, in the "appropriate" category, the product quality of creamy matcha expresso drinks reached 59.83%, in the ‘sufficient’ category, and the product quality of avocado coffee drinks reached 62.78%, in the “appropriate” category.
Peran Biro Perjalanan Wisata Terhadap Pelaksanaan Study Tour Sekolah: Studi Kasus di Fama Tour Agoes, Adrian; Putra, Naufal Pratama
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.409

Abstract

This research examines the role of Fama Tour & Travel in implementing school study tours, within the context of Indonesia's national tourism goals and the educational P5 program (Projek Penguatan Profil Pelajar Pancasila). P5 is a key initiative within the Kurikulum Merdeka aimed at shaping student character based on the values of Pancasila. Employing a qualitative methodology using observation, interviews, and documentation at Fama Tour & Travel in Bandung, the study investigates the agency's processes for developing study tour packages, consulting with schools, and executing the tours. Key findings reveal a six-step package creation process, a four-stage consultation process involving schools and their committees, and three crucial roles in implementation: conceptualising attractive events, aligning programs with school objectives (including historical and cultural learning), and keeping up with current trends. The research concludes that Fama Tour & Travel effectively manages study tours and aligns its programs with the educational aims of the schools, contributing to tourism and supporting initiatives like P5. A recommendation for Fama Tour & Travel is to reconsider itinerary scheduling to avoid overly packed days.
Analisis Faktor Psikologis Dan Kesehatan Mental Wisatawan: Studi Kasus Pada Aktivitas Healing di Wana Wisata Ranca Upas Indrianty, Septy; Wineske Putri, Bianca Keyko
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.410

Abstract

This study aims to explore the psychological factors and mental health conditions of tourists visiting Wana Wisata Ranca Upas, as well as to understand the efforts made by the management to facilitate tourists in engaging in mental health recovery activities (healing). The research uses a qualitative approach with a case study analysis. The variables used are psychological factors and mental health. Data collection was carried out through observation, interviews, and documentation. The results of this study show that there are various psychological factors underlying tourists' motivations to visit Wana Wisata Ranca Upas, including the desire to engage in healing activities, FOMO (fear of missing out), and quality time with a partner. Furthermore, regarding mental health, tourists reported experiencing changes in their mental health condition. Before visiting Wana Wisata Ranca Upas, their mental condition was considered poor, but after visiting, their mental health significantly improved. Additionally, efforts made by the management to facilitate tourists' healing activities have been quite good, but there are shortcomings in its implementation, namely the lack of effective promotion of the healing forest program. Therefore, the management needs to intensify promotion, maintain consistency in destination management, continue to innovate by creating new programs in line with trends, create innovative healing activity packages, and collaborate with more travel agents.
Daya Tarik Budaya Korea dalam Menarik Minat Wisatawan Kuliner: Analisis Pada Café Chingu Bandung Agoes, Adrian; Fajri, Khoirul; Clarissa, Emia
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.411

Abstract

The culinary sector in Bandung, particularly Korean-themed cafes like Café Chingu, has experienced significant growth, attracting both local and out-of-town visitors. This study aims to analyse the factors influencing customer visit interest at a Korean-themed café in Bandung, and to examine the influence of its attractiveness in drawing visitors. It is posited that the unique Korean theme and the culinary offerings significantly contribute to visitor interest. This research employed a qualitative research method with a descriptive approach to understand the phenomenon of visitor interest in Café Chingu. Data was collected through semi-structured interviews conducted with five visitors to Café Chingu. These interviews aimed to gather in-depth information regarding the factors influencing their decision to visit and their perceptions of the café's attractiveness. The findings indicate that the main factor that draws visitors to come initially is its unique Korean theme. Yet, the main factors that make visitors want to revisit are the authentic taste of the Korean food and the comfortable and unique atmosphere. The findings suggest that Café Chingu can further optimise its marketing strategies by highlighting its distinctive Korean theme and culinary authenticity to cater to both K-Pop enthusiasts and individuals seeking unique dining experiences. Further research could explore the impact of social media and broader demographic groups to enhance these findings.
Pengembangan Atraksi Wisata di Desa Wisata Cibodas Berbasis Masyarakat Kabupaten Bandung Afriza, Lia; Muttaqien, Raden Rizki; Putra, Widi Widya
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.412

Abstract

The development of villages into tourist destinations has become a current trend in regional development programs, as it is considered capable of improving community welfare by increasing the Human Development Index (HDI). By transforming villages into tourism destinations, communities gain opportunities to develop businesses based on local potential, such as managing traditional food and beverages, agricultural activities, and handicrafts that can serve as tourist attractions. In Cibodas Village, natural assets such as rice fields and plantations, along with activities like making satay sticks, banana chips, and bonsai cultivation, serve as important foundations for tourism village development. In addition to driving economic growth, rural tourism also contributes to environmental and cultural preservation. The development model for community-based tourism attractions is implemented in three phases: beginning, middle, and advanced, with the aim of shifting from a directive to a non-directive approach. The directive approach instills a tourism culture through direct guidance, while the non-directive approach reflects a tourism culture that has been internalized within the community’s daily life. Both approaches emphasize the importance of active community involvement in every stage of rural tourism development, ensuring the sustainability and optimal utilization of local potential.
Pengaruh Persepsi dan Motivasi Wisatawan Domestik Terhadap Keputusan Berkunjung Kembali di Taman Hutan Raya Ir. H. Djuanda (Tahura) Bandung Mulyana, Hadi
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.413

Abstract

This study aims to determine the effect of perceptions on the decision to visit Taman Hutan Raya Ir. H. Juanda Bandung, to determine the influence of motivation on the decision to revisit tourists at Taman Hutan Raya, Ir. H. Juanda Bandung, and to determine the effect of perceptions and motivation on visiting decisions. Back tourists Taman Hutan Raya Ir. H. Juanda Bandung. In this research, the type and research method used is descriptive and verification with a quantitative approach. The population of this study were 100 tourists who had visited Taman Hutan Raya Ir. H. Juanda Bandung. The results of the research on the F test show that the variables of perception and motivation together or simultaneously have a positive effect on the variable of the decision to return to Taman Hutan Raya Ir. H. Juanda Bandung. The T test shows that the perception variable has a positive effect on the variable of the decision to return to the Forest Park Ir. H. Juanda Bandung. And the motivation variable has a positive effect on the variable of the decision to return to the Forest Park Ir. H. Juanda Bandung.
Pengaruh Daya Tarik Wisata dan Fasilitas Terhadap Keputusan Berkunjung di Pantai Tanjung Kelayang Hidayat, Taufiq; Surwandi, Wira
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.414

Abstract

Tanjung Kelayang Beach is one of the main destinations that tourists must visit when traveling to Belitung. Various activities such as enjoying the beach scenery, swimming, snorkeling, and diving serve as major attractions. This study aims to examine the influence of tourist attractions and facilities on tourists' visiting decisions at Tanjung Kelayang Beach. A quantitative research method was applied, utilizing multiple linear regression analysis with data collected from 100 respondents. The results show that both tourist attractions and facilities are rated positively, falling into the "good" category by visitors. Furthermore, tourist attractions and facilities are proven to have a positive influence on tourists' decisions to visit Tanjung Kelayang Beach. These findings highlight the importance of managing tourist attractions and providing adequate facilities to enhance tourist visitation.
ITDC Sebagai Stimulan Pertumbuhan Sektor Perhotelan di Bali Riyanti, Anti; Afifah, Azmi Noer; Jatnika, Aldi Yusna; Fitriana, Liani Yanti; Revano, Mochamad Zidane; Wijaya, Rangga; Maria Caacbay, Rodolfo III Sta.; Syaputra, Ryan Hadi; Azizis, Auliya Rajwa; Novitasari, Ria
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.415

Abstract

This study aims to analyze the role of PT Indonesian Tourism Development (Persero) or Injourney Tourism Development Corporation (ITDC) in encouraging the growth of the hospitality sector in Bali. through descriptive qualitative methods, this study focuses on analyzing the development of the hospitality sector in Bali before and after the presence of ITDC. vOne of the roles of ITDC which aims to improve the quality of tourism also encourages sector growth in the field of hospitality as accommodation that combines the 5A concept in tourism (Attractions, Accessibility, Amenity, Accommodation and Activities). So that there is a rapid increase in the number and capacity of star hotels, an increase in occupancy rates, as well as the entry of large amounts of foreign direct investment into the hospitality sector which is a driver of hospitality sector growth. The results show that ITDC has had a very significant impact on the growth of the hospitality sector in Bali. This research highlights the importance of the role of SOEs in encouraging the development of the tourism sector and making a real contribution to regional economic growth.
Pengaruh Daya Tarik Wisata dan Aksesibilitas Terhadap Minat Berkunjung di Kampung Cakrawala Kabupaten Sukabumi Safari, Apay; Edison, Emron; Gita, Vania
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.416

Abstract

The research was conducted in Kampung Cakrawala, Sukabumi Regency, under the title "The Influence of Tourist Attractions and Accessibility on the Interest in Visiting Kampung Cakrawala, Sukabumi Regency." The purpose of this study was to determine the extent to which tourist attractions and accessibility influence tourists' interest in visiting the destination. This research employed a quantitative approach using descriptive and verification analysis methods, with data collected through questionnaires distributed to 100 respondents who had visited Kampung Cakrawala. The variables examined in this study included tourist attractions, accessibility, and interest in visiting. The results of the descriptive analysis indicated that all three variables were rated in the good category. Furthermore, the results of the verification analysis showed that tourist attractions and accessibility simultaneously had a positive and significant influence on the interest in visiting, with a contribution of 58%, while the remaining 42% was influenced by other factors beyond the scope of this study. These findings suggest that efforts to enhance tourist attractions and improve accessibility can serve as effective strategies to increase tourist interest and the number of visits to Kampung Cakrawala.

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