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EXERO : Journal of Research in Business and Economics
Published by Universitas Sanata Dharma
ISSN : 26551519     EISSN : 26551527     DOI : https://doi.org/10.24071/exero
Core Subject : Economy,
Economics, Econometrics & Finance
Given its mission of being one of the reputable journal on the economics and business in the world, the EXERO: Journal of Research in Business and Economics (EXERO) publishes papers on the economy and business for international academicians, practitioners, regulators, and public societies. The EXERO accepts empirical or conceptual papers with any methods or approaches, particularly those that are relevant to the economic and business issues, which fit one of three salient disciplines: (1) Economics, (2) Business, and (3) Accounting. These fields are further divided into the following specific areas Economics: Institutional economics, Public economics, international economics, development economics, monetary economics, financial economics, game theory, health economics, labor economics. Business: Finance, marketing, consumer behavior, human resource management, organizational behavior, strategic management, operations and innovation, entrepreneurship, ethics. Accounting: Public sector accounting, taxation, financial accounting, management accounting, auditing, and information systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 5, No 2 (2022)" : 5 Documents clear
Analisis Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Paket Data Internet pada Masa Pandemi Sonia Siscabella
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.722 KB) | DOI: 10.24071/exero.v5i2.6159

Abstract

The research aims to determine factor influencing consumers in the decision of purchasing an internet data during pandemic. This research is descriptive. The population is Sanata Dharma University and Atma Jaya University students. Number of  sample was as many as 100 respondents. The sampling technique used was purposive sampling technique. The data collection techniques using the Q-Test Cochran analysis. The result of this research showed the factor that influenced consumers in the decision of purchasing an internet data plan were: product performance, product reliability, product durability, product ease of use, affordability, price conformity with the product, price competitiveness, advertising, sales promotion, personal selling, public relations publicity direct and data base marketing.
Rancangan Ask Me Studi Kasus Kopma UNY di Era Pandemi Covid-19: Mewujudkan Ekonomi Sejahtera Tahun 2045 Akmal Firmansyah; Anisyya Nur Kasanah; Navyandra Kartika Sari
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.748 KB) | DOI: 10.24071/exero.v5i2.6158

Abstract

During the Covid-19 pandemic that hit the world, all activities were transformed using digital. This is because of restrictions on gathering in one place or commonly known as social distancing. The activities of buying and selling transactions that are usually carried out at the Student Cooperative (KOPMA) have also undergone changes and the economic sector has been hit by a wave of economic recession from the impact of this pandemic. Our alternative solution is to design a Smart Cooperative Application to Improve the Economy (ASK ME) which can be useful for media transactions at the Yogyakarta State University Student Cooperative, as well as to increase the turnover of Yogyakarta State University Student Cooperatives in particular, and also help improve the economy of the MSMEs around Special Region of Yogyakarta and Indonesia. This scientific paper aims to design and develop an innovation in the form of an application, which can be used for transactions, so that it becomes a place for buying and selling, as well as a forum for bringing together existing MSMEs to develop their business. The supporting basis for conducting this research is Law Number 17 of 2012 concerning Cooperatives, and Article 33 paragraph (1) of the 1945 Constitution of the Republic of Indonesia, namely that the Indonesian economy is structured as a joint effort based on the family principle. This study will describe the urgency of the formation of a Smart Cooperative Application to Improve the Economy (ASK ME). The method in writing this scientific paper uses the Research and Development (RD) method, namely conducting research on the urgency of making a Smart Cooperative Application to Improve the Economy (ASK ME) and then developing a Smart Cooperative Application to Improve the Economy (ASK ME). The research subjects or resource persons are administrators and members, as well as visitors to the Yogyakarta State University Student Cooperative (KOPMA), using data collection techniques in the form of observation, questionnaires or questionnaires and literature study literacy. The data analysis that will be used is qualitative analysis with a descriptive approach and for quantitative analysis of the test results using the Sign Test analysis technique. The research and writing of scientific papers is very important and has an impact, because of the urgency of the Smart Cooperatives Improve the Economy (ASK ME) application design, which must be immediately formed to increase KOPMA turnover and improve the Indonesian economy amidst the covid-19 pandemic.
Tinjauan Perekonomian Indonesia Sebelum dan Saat Pandemi Covid-19 Menggunakan Google Mobility Index Muhammad Alfaris Kurniawan
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.774 KB) | DOI: 10.24071/exero.v5i2.6154

Abstract

The COVID-19 pandemic has had a significant impact on various sectors of people's lives, including the economic sector. The government has also taken various policies to break the chain of the spread of this virus. However, the reduced mobility of the people actually has an impact on the weakening of the economy. For this reason, this study aims to determine changes in people's mobility patterns due to the COVID-19 pandemic, analyze the effect of population mobility on economic activity, and forecast regional economic conditions in the fourth quarter of 2021. Big data is data on the movement of people's smartphones provided by Google can provide information on population mobility before and during the COVID-19 pandemic. The analytical method used in this research is descriptive analysis using line and bar graphs, and regression analysis using mixed data sampling panel regression (Panel-MIDAS). The results of the analysis show that there has been a change in population mobility due to the COVID-19 pandemic and the policies implemented by the government. In addition, population mobility can be an indicator in nowcasting gross regional domestic product (GRDP) with an average error rate of only 6.57 percent. Population mobility in parks and workplaces has a positive and significant effect on GRDP. Forecasting results show that in general, the regional economy in the fourth quarter of 2021 will increase with the assumption that there will be no significant decline in mobility in December 2021.
Pengaruh Brand Image, Customer Value, dan Service Quality terhadap Keputusan Pembelian (Studi pada Konsumen Pengguna Aplikasi Shopee di Masa Pandemi Covid-19) Clara Vani Kurnia Sari
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.582 KB) | DOI: 10.24071/exero.v5i2.6155

Abstract

The Covid-19 pandemic is able to change people's behavior in shopping, one of which is switching to a digital platform with various conveniences and benefits it receives. Shopee is a large e-commerce that is currently ranked first, but the proliferation of promotions from other e-commerce has certainly become a new competition for companies. The existence of this study aims to determine: (1) how the influence of brand image, customer value, and service quality variables partially on purchasing decisions, and (2) how the influence of brand image, customer value, and service quality variables simultaneously on purchasing decisions. This research uses quantitative methods. The population of this research is Shopee consumers who have made product purchase decisions on the Shopee application during the Covid-19 pandemic. The sample taken in this study were 120 respondents with a non-probability sampling method with a purposive sampling approach. The analytical method used is descriptive analysis, classical assumption test, and multiple linear regression, hypothesis testing with the help of SPSS 25. The results in this study indicate that brand image does not partially affect purchasing decisions, customer value and service quality partially influence decisions. purchasing, as well as brand image, customer value and service quality have a simultaneous effect on purchasing decisions.
Peran Digital Marketing sebagai Skills Kewirausahaan di Era Society 5.0 David Hidayatullah; Fahmi Fathur Rohman; Navyandra Kartika Sari
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.999 KB) | DOI: 10.24071/exero.v5i2.6156

Abstract

The background in the preparation of this research is to answer the challenge of how the role of digital marketing as one of the entrepreneurial skills in the era of society 5.0. while the purpose of this study is to find out the role of digital marketing in improving entrepreneurship skills in the era of society 5.0 where the current flow of information technology is growing rapidly. to answer the challenges that occur today in the era of technological globalization so that technology literate entrepreneurship skills are needed to be able to increase sales results. The research method used is descriptive qualitative with data analysis used in this study is qualitative data analysis consisting of three flow of activities that occur simultaneously, namely data reduction, data presentation and conclusion drawing. The subjects in this study were business actors around the POLINES campus. The results showed that increasing entrepreneurship skills through digital marketing skills can increase the sales results of business actors. The implication that can be applied in this research is that the use of improving entrepreneurship skills is not only in the process of producing and selling, but also requires skills/skills in introducing business products so as to increase sales results.

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