Jurnal Mahasiswa Entrepreneur
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
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<![CDATA[MODERASI BRAND IMAGE DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA TOKO THRIFT AW DI SITUBONDO ]]>
<![CDATA[Norchalicatin, Yuli]]>;
<![CDATA[Fandiyanto, Randika]]>;
<![CDATA[Praja, Yudha]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4939
<![CDATA[A company in winning the competition is by carrying out marketing strategies for the products that have been produced. The advantage in competition in the business world is to form a brand image. Thrift AW Store is one of the stores that sells used imported clothing in Situbondo. The purpose of this study was to test and analyze the effect of Brand image in moderating product quality and price on purchasing decisions. The population in this study were consumers of Thrift AW Stores in Situbondo. The sampling technique determined using simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, brand image has a positive but insignificant effect in moderating the effect of product quality on purchasing decisions, brand image has a negative but insignificant effect in moderating the effect of price on purchasing decisions.]]>
<![CDATA[PENGARUH KERAGAMAN PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA APOTEK ANGGREK KPRI RSUD SITUBONDO ]]>
<![CDATA[Pandango, Herlina]]>;
<![CDATA[Soeliha, Siti]]>;
<![CDATA[Minullah, Minullah]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4957
<![CDATA[The purpose of this study is to determine the effect of product diversity, service quality and price on customer loyalty with customer satisfaction as an intervening variable at Anggrek KPRI Pharmacy, Situbondo Regional Hospital. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product diversity has a negative but insignificant effect on Customer Satisfaction, Service quality has a significant positive effect on Customer Satisfaction, Price has a significant positive effect on Customer Satisfaction, Product diversity has a positive but insignificant effect on Customer Loyalty, Service quality has a negative but insignificant effect on Customer Loyalty, Price has a positive but insignificant effect on Customer Loyalty, Customer satisfaction has a significant positive effect on Customer Loyalty, Product diversity has a negative but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Price has a significant positive effect on Customer Loyalty through Customer Satisfaction.]]>
<![CDATA[ANALISIS PENGARUH HARGA, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DEALER HONDA JAYA TERANG 1 SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Syafitri, Riezky Amalia Nur]]>;
<![CDATA[Hamdun, Edy Kusnadi]]>;
<![CDATA[Ariyantiningsih, Febri]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4928
<![CDATA[This study aims to examine the influence of Price, Brand Image and service quality on consumer satisfaction. This research is classified as causality research. The population in this study is consumers of Honda Jaya Terang I Situbondo Dealers. Sampling in the study used purposive sampling. Data analysis and testing of research hypotheses using Smart PLS (Partial Least Square) analysis. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a positive but not significant effect on Buying Interest, Brand Image has a positive but not significant effect on Buying Interest, Service Quality has a significant positive effect on Buying Interest, Price has a significant positive effect on Consumer Satisfaction, Brand Image has a positive but not significant effect on Consumer Satisfaction, Service Quality has a significant positive effect on Consumer Satisfaction, Buying Interest has a positive but not significant effect on Consumer Satisfaction. The results of the hypothesis test did not directly show that the Price variable had a negative but significant effect on Consumer Satisfaction through Buying Interest, Brand Image had a negative but not significant effect on Consumer Satisfaction through Buying Interest, Service Quality had a negative but not significant effect on Consumer Satisfaction through Buying Interest.]]>
<![CDATA[PENGARUH PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI PERIODE 2019-2022 ]]>
<![CDATA[Qumariah, Nurul]]>;
<![CDATA[Arief, Mohammad Yahya]]>;
<![CDATA[Soeliha, Siti]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4955
<![CDATA[Food and beverage subsector companies are pillars of a country’s economy, therefore the food and beverage subsector plays an important role in driving the wheels of the Indonesian economy, to boosr productivity and the abilitu og the sector to compete globally, the government is still working hard to ensure the stability and availability of raw materials needed by the food and beverage subsector. The purpose of this study was to examine the effect of profitability, and company growth in influencing the company’s value moderated by capital structure. This research is explanatory research. The population in this study were food and beverage subsector companies listed on the Indonesia Stock Exchange 2019-2022. The sampling technique is purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Snart PLS 3.0 application show that profitability has a significant positive effect on firm value, campany growth has a insignificant positive effect on firm value, capital structure is able to moderate the effect of profitability on firm value, capital structure is not able to moderate the effect of company growth ob firm value.]]>
<![CDATA[PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN PADA DINAS KETENAGAKERJAAN DI KABUPATEN SITUBONDO MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Alfadhil, Thoriq]]>;
<![CDATA[Tulhusnah, Lusiana]]>;
<![CDATA[Soeliha, Siti]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4926
<![CDATA[The aim of this research is to analyze and test the influence of Work Discipline, Work Motivation and Work Facilities on Employee Performance at the Situbondo Regency Employment Service through Job Satisfaction as an Intervening Variable. The population in this study were employees of the Situbondo Regency Employment Service. The sampling technique is determined by Non-Probability Sampling using Total Sampling or saturated samples. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct hypothesis testing using the Smart PLS 3.0 application, show that Work Discipline has a positive but not significant effect on Job Satisfaction, Work Discipline has a significant positive effect on Employee Performance, Work Motivation has a significant positive effect on Job Satisfaction, Work Motivation has a positive but not significant effect on Performance Employees, Work Facilities have a significant positive effect on Job Satisfaction, Work Facilities have a negative but not significant effect on Employee Performance, Job Satisfaction has a significant positive effect on Employee Performance. The results of the indirect effect hypothesis test show that the variable Work Discipline on Employee Performance through Job Satisfaction has a positive but not significant effect, Work Motivation on Employee Performance through Job Satisfaction has a positive but not significant effect, Work Facilities on Employee Performance through Job Satisfaction has a positive but not significant effect,]]>
<![CDATA[PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA "PERCETAKAN KUSUMA" SITUBONDO ]]>
<![CDATA[Fattah, Rozikin Miftahul]]>;
<![CDATA[Karnadi, Karnadi]]>;
<![CDATA[Ariyantiningsih, Febri]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4940
<![CDATA[Developments in the printing industry have experienced good growth in the current digital era, banners or billboards are plastered on almost every street and sales are increasing which involve printing as a medium, especially in printing books, newspapers and comics which are often read by the public. The aim of this research is to analyze and test the influence of price, product quality and service quality on loyalty through consumer satisfaction as an intervening variable at Kusuma Printing in Situbondo. The target respondents for this research are Kusuma Printing consumers using a simple random sampling method. The data analysis and hypotheses used the Structural Equation Model–Partial Leas Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that price has a positive but not significant effect on consumer satisfaction. The product quality has a significant positive effect on consumer satisfaction. The service quality has a significant positive effect on consumer satisfaction. The price has a negative but not significant effect on Loyalty. The product quality has a positive but not significant effect on Loyalty. The service quality has a negative but not significant effect on loyalty. The consumer satisfaction has a significant positive effect on Loyalty. The price has a positive but not significant effect on consumer satisfaction. The product quality has a positive but not significant effect on loyalty through consumer satisfaction. The service quality has a significant positive effect on loyalty through consumer satisfaction.]]>
<![CDATA[PENGARUH MODAL KERJA, CASH FLOW DAN TOTAL ASET TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2022 ]]>
<![CDATA[Ivanny, Levia Diza Dwi]]>;
<![CDATA[Hamdun, Edy Kusnadi]]>;
<![CDATA[Sari, Lita Permata]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4922
<![CDATA[Banking companies are financial institutions whose job is to collect funds from the public in the form of deposits and then channel them back to the public in the form of credit or other things to advance the community's economy. Conventional banks themselves are banks that carry out their activities according to national and international regulations. This study aimed to determine the effect of working capital, cash flow and total assets on firm value with profitability as an intervening variable. This study uses quantitative and descriptive research. The population used in this study were 41 conventional bank companies listed on the IDX for the 2020-2022 period. The sampling technique used in this study was purposive sampling. Data analysis and hypothesis testing in this study using Smart PLS 3.0. The results of the direct effect test using the Smart PLS 3.0 application show that working capital has a positive but insignificant effect on profitability, cash flow has a negative but insignificant effect, total assets have a negative but insignificant effect, working capital has a positive but insignificant effect on firm value, cash flow has a negative but insignificant effect on firm value, total assets have a positive but insignificant effect on firm value, profitability has a negative but significant effect on firm value. The indirect effect hypothesis test results show that the working capital variable has a negative but insignificant effect on firm value through profitability, cash flow has a positive but insignificant effect on firm value through profitability, and total assets have a positive but insignificant effect on firm value through profitability.]]>
<![CDATA[PENGARUH KOMPETENSI PEGAWAI, INSENTIF DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA YANG BERDAMPAK PADA KINERJA APARATUR SIPIL NEGARA (ASN) RSUD dr. H. KOESNADI BONDOWOSO ]]>
<![CDATA[Rahmawati, Rahmawati]]>;
<![CDATA[Pramesthi, Riska Ayu]]>;
<![CDATA[Praja, Yudha]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4960
<![CDATA[The aim of this research is to determine and analyze the influence of competence, incentives, work environment on the performance of ASN RSUD dr. H. Koesnadi Bondowoso with satisfaction as an intervening variable. The research was conducted from February to June 2024. The population consisted of all ASN RSUD dr. H. Koesnadi Bondowoso, totaling 516 employees. With a total sample of 84 respondents. The sampling method uses nonprobability sampling with purposive sampling technique. Researchers used Structural Equation Model - Partial Least Square (PLS-SEM) to analyze data and test hypotheses in this research. The results of the research show that competence, incentives and work environment have a significant positive effect on job satisfaction of ASN RSUD dr. H. Koesnadi Bondowoso. Competence and job satisfaction have a significant positive effect on the performance of ASN RSUD dr. H. Koesnadi Bondowoso. Meanwhile, incentives have a negative and insignificant effect on the performance of ASN RSUD dr. H. Koesnadi Bondowoso and the work environment have a positive but not significant effect on ASN performance at RSUD dr. H. Koesnadi Bondowoso. Indirectly, employee competency and work environment affect the performance of ASN RSUD dr. H. Koesnadi Bondowoso through job satisfaction has a significant positive effect, while incentives on ASN performance through job satisfaction have a positive but not significant effect.]]>
<![CDATA[PERAN MOTIVASI KERJA DALAM MEMEDIASI PENGARUH GAYA KEPEMIMPINAN LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA ASN PADA DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN SITUBONDO ]]>
<![CDATA[Rifa'i, Ahmad]]>;
<![CDATA[Soeliha, Siti]]>;
<![CDATA[Ediyanto, Ediyanto]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4927
<![CDATA[The purpose of this study was to analyze the role of work motivation in mediating the influence of work environment leadership style and career development on ASN performance at the Situbondo Regency Education and Culture Office. By using the Partial Least Square (PLS) Structural equation model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that leadership style has a positive but insignificant effect on work motivation, work environment has a positive and significant effect on work motivation, career development has a positive and significant effect on work motivation, leadership style has a positive but insignificant effect on ASN performance, work environment has a negative but insignificant effect on ASN performance, career development has a positive and significant effect on ASN performance, work motivation has a positive and significant effect on ASN performance, leadership style has a positive but insignificant effect on ASN performance through work motivation, work environment has a positive but insignificant effect on ASN performance through work motivation, career development has a positive and significant effect on ASN performance through work motivation.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UD. CATERING "N" DI SITUBONDO ]]>
<![CDATA[Yanti, Rizqi]]>;
<![CDATA[Praja, Yudha]]>;
<![CDATA[Minullah, Minullah]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v3i5.4938
<![CDATA[The business world in the current era is getting tighter, especially in the world of marketing competition, which makes business owners must have a superior strategy in facing competition out there. Business actors are required to have high creativity and innovation in order to attract the attention of consumers in using their services or products. The purpose of this study was to analyze and examine the effect of Product Quality, Service Quality and Price on Repurchase Interest through Consumer Satisfaction as an Intervening Variable at UD. Catering "N" in Situbondo. The target respondents of this research are UD consumers. Catering "N" using the simple random sampling method. Data and hypothesis analysis using the Structural Equation Model-Partial Leas Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product quality has a significant positive effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Product quality has a significant positive effect on repurchase interest. Service quality has a significant positive effect on repurchase interest. Price has a significant positive effect on repurchase interest. Customer satisfaction has a significant positive effect on repurchase interest. Product quality has a significant positive effect on repurchase intention through customer satisfaction. Service quality has a positive but insignificant effect on repurchase intention through customer satisfaction. Price has a significant positive effect on repurchase interest through customer satisfaction.]]>
