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Contact Name
Zaenul Wahyudi
Contact Email
zainulwahyudi@gmail.com
Phone
+6287784901121
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lp2msunandoe@gmail.com
Editorial Address
l. Soekarno Hatta, Rumbuk, Kec. Sakra, Kabupaten Lombok Timur, Nusa Tenggara Barat
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Kab. lombok timur,
Nusa tenggara barat
INDONESIA
J-MARKS
ISSN : -     EISSN : 29644542     DOI : https://doi.org/10.58330/jmarks
Aims The J-MARKS (Jurnal Manajemen Resiko dan Keuangan Syariah) (E-ISSN 2964-4542) is an open access journal that publishes leading research in management, finance, economics and risk. Journals publish reviews, regular research papers, and short communications, as well as Special Issues on specific subjects. The aim of J-MARKS is to encourage scientists to publish their experimental and theoretical results in as much detail as possible. Therefore, the journal has no limitation regarding the length of the paper. Full experimental details must be provided so that the results can be reproduced. Scope Banking, Risk Management and Analysis Financial market, International Finance, Financial Economics, Mathematical Methods in Economics and Finance, Technology and Financial Innovation, Corporate finance, Entrepreneurship Finance, Financial Accounting and Reporting, Sustainable Finance and the Environment, Energy economics and finance, Tourism: Economics, Finance and Management. International Business, Business Ethics, E-Business, Big Data Analytics In Business, Financial Accounting, Stock Market, Management Accounting, Accounting in Public Sector, Audit, Tax. Management Information System, Accounting Information System, Financial Management, Marketing Management, Operations Management, Human Resource Management, Strategic Management. other scopes such as economics and Islamic banking are not limited.
Articles 11 Documents
The Influence of Product Design and Promotion on Purchase Decisions of Terune Apparel Distro Products in Selong District: Pengaruh Desain Produk dan Promosi terhadap Keputusan Pembelian Produk Distro Apparel Terune di Kecamatan Selong Cahyani Yuyun izza cahyani; Rahman Dayani; Dwi Putra Buana
J-MARK (Jurnal Manajemen Risiko dan Keuangan) Vol 2 No 1 (2023): December-May
Publisher : Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.899 KB) | DOI: 10.58330/jmarks.v2i1.147

Abstract

The development of fashion and fashion in the international world has caused many demands in society to update fashion constantly. The magnitude of this fashion demand causes competition among clothing manufacturers. This research examined the influence of product design and promotion on purchasing decisions for distro Terune apparel products in the Selong sub-district. the purpose of this study was to determine the effect of the influence of product design and promotion on product purchase decisions in terune apparel distro in seong district. This study uses a quantitative-explanative method with the data source from this study, namely consumers who use terune apparel distro in seong district. The results of this study indicate that product design and promotion variables influence respondents' purchasing decisions with positive and significant results. The implications of this research provide input so that the Terune apparel Distro can maintain and continue to improve its product design and promotion, as well as continue to make improvements and innovations so as not to be left behind by competitors.

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